B2B Marketing Savvy: ScoopDog's Blog

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(Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems.  If there are topics you’d like us to explore, please forward suggestions. 

   In just over three months, the blog has logged more than 17,000 views, well beyond our expectations.  Thanx everyone for the reads, encouragement and support.

A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like.  Enjoy.

Twitter for B2B, Specifically

• Analytics for Reach and Impressions
• Multiple User Tools for Business Teams
• Multiple Accounts: A Layering Strategy
• B2B Case Study: PR
• B2B Case Study:  Barriers & Lessons
• Lesser Known Analytic Tools
• Twitter Blurs the Line Between Adv, PR, Marcom

Social Media

Branding

• Monks and Scribes
• Surviving a Soccer Mom’s Purse
• Geek Good Intentions, A Brand Hijacking

Public Relations

• B2B Twitter Case Study
• Put Relationships Back into Public Relations
• “News” as Sales Collateral
• Citizen Journalism, Apollo Space Anniversary
• Cronkite and Social Media

Marketing/Marcom

• Stretching Scarce Resources
• Passion Gets in the Way of Retirement
• Tricking MS’06 for Embedded Signature Links
• Creative Briefs, Who Needs ‘Em
• Blogging Benchmarks
• Navigating the Messaging Minefield
• DIY Media Buying (Or Not)
• Just Pitch Me With What Your Selling
• Agencies Behaving Badly
• MDF and Co-Marketing
• Adventures of a Marcom Rogue #1:  Nashville Music
• Adventures of a Marcom Rogue #2: Photo Shoot

Digests

• 10 Overlooked Reads #1 Bezos, GenY/GenX, IT Dashboard
• 10 Overlooked Reads #2 Buffet, Facebook and Harvard
• Quotable Quotes
• A Collections of Factoids and Trends
• Marketing Jargon Gone Wild
• Spoof Videos #1
• Spoof Videos #2

Guest Posts

•  Liebl on Marketing Leadership

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