The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers.

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. social media RSS customer service social bookmarking Twitter online communities social networksThat's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team.

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Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.

The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. 6 Ways to Filter Your RSS Feeds. RSS is easily one of the best things to happen to web publishing in the past 10 years. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. Feed Rinse is a best of class RSS filtering application. Feed Sifter is an almost painfully simple RSS filter that filters in by keyword. not via an RSS reader).

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. First, my toolset: RSS Reader from Google. RSS Share for Google Plus and Google Reader. Social Medi

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How the Big Social Networks Use Email to Increase Engagement

Hubspot

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), Still, if any social media network needs these digest emails, it's Twitter.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

Computer Networking & Programming. 100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. They will send sections to you each day via RSS feed. Dating and Social Networking. RSS Mix.

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100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

Computer Networking & Programming. 100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. They will send sections to you each day via RSS feed. Dating and Social Networking. RSS Mix.

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Fishing with Tom - Work Literacy-RSS explained

Buzz Marketing for Technology

Create Your Own Social Network! The best darn metaphor for RSS for learning this side of the Mason-Dixon line (whichever side you happen to be on). Rating: Tags: rss. Join this network. created this social network on Ning. Create your own social network! Create your own social network. Search. Work Literacy. Web 2.0 for Learning Professionals.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Blogbunch blog+rss.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) The set-up: An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.), If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use

Hubspot

It seems like forever ago that we wrote about this (in reality it has only been about 3 months), but since most people do things at the last minute, I figured it was pretty likely you haven''t switched your RSS reader over to something else. So, if you''re in a last minute panic about how you''re going to surface the day''s content, here are some of the RSS reader options out there for you. Viable RSS Reader Alternatives to Google Reader.

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Social media content discovery and curation for the win

Biznology

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. It doesn’t take much oversight to put all of your properties into a stasis that will soon become a social media ghost town of your own making.

Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. The post Tools I use to amplify social campaigns appeared first on Biznology.

Google has carnal knowledge of social

Biznology

G+ has never been able to deliver and Google had been seriously hobbled, only able to access Twitter’s view of the world, through hashtags and @replies, with attached images and 140-character insights, and across the accelerating and braking social signals of shares, reshares, and retweets, once-removed using third-party services that were akin to having access to the stock market via Yahoo! The post Google has carnal knowledge of social appeared first on Biznology.

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. I now have 32 new people (and growing) that I can network with who share my similar background and interests.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Like a blog, each social media account is an appreciating asset.

Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Social media is a trap. “Who would want to share my press release to social media?”

My social media marketing posts from 2011

Biznology

Read more… Blog so you can be taken completely out of context — In a world of excerpting, RSS –reading, sharing, retweeting, and sharing shares, simply all of the breadcrumbs required to bring a reader down the road back to you, your brand, and your sales channel needs to be contained not only in that blog post but also in that tweet, if possible. Read more… Do you appreciate your blogger network? Social is a very handy way of dominating search.

Stop Talking! I’m Trying to Listen!

Paul Gillin

As social networks have grown, so has the amount of noise they generate. The factors that once made social media so appealing – accessibility and openness – have become a liability. Last week David Spark launched an ebook that provides important updates on the social media practices that many of us have long taken for granted – but perhaps shouldn’t any more. Beyond Social Media. Now the members of our network have become the hotel.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. There are 2 basic types of ads: Display ads and Social ads.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Old beliefs about the relative value of earned media vs. advertising are all over the map—and probably need to be revised in the age of social media.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use social bookmarking. Add your blog and feed links to blog directories and RSS syndication sites. Helpful, though slightly out-of-date lists of blog directories and RSS sites can be found on the TopRank blog and Robin Good’s site.

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What’s your Social Media diet?

Buzz Marketing for Technology

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. After 2 years of developing a strategy to deal with various types of social media conversations within Avaya we finally got the monitoring and routing of those conversations to be institutionalized within the firm. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. You could probably create an RSS feed from this URL as well and then display this content in real time. Socializing Your Landing Pages. Cross Promote Across Your Social Media Sites. Don’t look at your social media sites in silos. Are you already tired of Twitter? Do you think it’s just a fad?

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics. but ROI for social media remains hotly debated.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

When I stumbled across Nick Douglas’ just published, way to funny collection of “ Twitter Wit: Brilliance in 140 Characters of Less ”, it got me thinking just what other signposts are out there indicating wider acceptance of social networking/social network marketing? A Smattering of Social Media Maturity Proof Points. Adults and Social Network Websites. What have you noticed as your clients or agencies engage in social media discussion?

B2B Marketers: Navigating the Tweet Approval Maze

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. If you happen to be a B2B marketer caught anywhere else than in the “we trust you” space, using social media networks, Twitter in particular, can be unexpectedly challenging. Add additional training on the nature of the social media beast.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! As I look back over all the jobs I have had since graduating and realized that every job I got has come to me through my network!

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. How To: Get More Qualified Followers on Twitter by Social Media Today.

Tweet “Type” as a Means for Threading the Approval Needle

B2B Marketing Savvy

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. The set-up: Most social media policies/practices evolve from existing Public Relations/Analyst Relations guidelines.

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