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Guest Editor: The Why and How of B2B Podcasting

The Customer

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. The Podcasting Bandwagon is Rolling. But for all, a microphone is key.

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You Do Not Own Your Audience

Convince & Convert

The RSS feed is: [link]. To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The RSS feed is: [link]. The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. “It’s amazing that I would see stuff reported on Twitter first, not just once, but dozens of times. Listen Now .

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The RSS feed is: [link]. Students who are not already on Twitter are to join it and build up a follower base, tracking who looks at their tweets, etc. Jonah was not even on Twitter until about 8 months ago, but he started using it for Contagious. Jonah would like to have a Skype call with famous soccer player Lionel Messi.

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Do You Know When to Create and When to Curate?

Convince & Convert

The RSS feed is: [link]. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. If you could do a Skype call with any living person, who would it be? Listen Now.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. If you could do a Skype call with any living person, who might that be and why? Listen Now . Click the play button to listen here: Download the audio file: [link]. Holy Social!

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

The RSS feed is: [link]. At first he didn’t understand Twitter when he joined, but after he got a smartphone he became increasingly involved with various social media platforms. ” That means meeting up with Twitter friends and becoming friends in the real world, too. . Listen Now . Find us on iTunes: [link].