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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40
Word of Mouth WOMM B2B Marketing Marketing AI 40
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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Online reputation management whether it be on platforms like Google, Face, yelp, New York Times or even a viral content strategy holds the potential to influence public opinion.

Marketing Management 58
Marketing Management Word of Mouth Brand Identity Branding 58
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