Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 10, 2019

Case studies can be made viral on diverse social platforms which optimizes WOMM. Leveraging exclusivity, the marketers can make positive sentiments about the specific products in the market go viral – much before their products have been released. Case studies can be published in numerous formats including videos & texts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

JULY 20, 2009

We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Convince & Convert

SEPTEMBER 21, 2010

link] Neil Tortorella Social Media Monitoring Tools – How to Pick The Right One [link] [link] Carrie Morgan I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. I have to say that I am impressed so far. per month) and the demo looks fantastic.

Social Media 155

Social Media Media Paid Content Work Management 155

Anteriad

APRIL 25, 2023

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Viral content When something goes viral – a blog, a photo, or most often a video, it circulates swiftly through social media channels, reaching a wide audience.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95