Bionic

FEBRUARY 23, 2023

Media Planning AI uses algorithms to analyze data and identify the best media placements to reach your target audience. Your AI Success Depends on Training Data Media planning AI can help you create effective campaigns and reach your target audience efficiently. However, to achieve the best results, it needs good training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 12, 2019

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The target audiences can also be further refined based on local SEO trends. 2) Predictive Analytics: .

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. Following are some Key Performance Metrics (KPIs) at each stage of the funnel: Top Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Bionic

AUGUST 11, 2021

Simply enter your target CPM and Bionic will automatically estimate your total impressions and break it down into a day-by-day plan. Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). This program, at the end of the day, isn’t about better targeting; it’s about making the entire customer experience better. CMOs are investing billions in digital marketing in attempt to achieve these ends.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 26, 2019

The marketers are asked to enter the details about their target audience (the persona they want to target). It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 9, 2020

The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Wrapping Things Up.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI). About Engagio.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

MARCH 12, 2020

Integrating Market Basket Analysis in B2B marketing can enrich the B2B targeting & sharpen the B2B predictive sales insights to benefit the audiences in the following ways: 1. According to a report by Content Marketing Institute, 90% of the top-performing B2B content marketers prioritize audiences’ informational needs.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

ViewPoint

AUGUST 21, 2013

She goes on to site that doing homework, crafting targeted messages and planning a series of 10 to 12 touches over time is necessary because you will “never get in the door with just one call.”. My friend Matt Heinz says, “If you think cold calling is dead, you’re doing it wrong.”. Cold calling is about quantity, not quality.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

DemandBase

OCTOBER 10, 2018

When contacts at our target accounts are focused on tactics instead of strategy, I start to hear more specific concerns like “My data isn’t ready for ABM”, “My sales team isn’t ready”, “My CRM isn’t ready”! In 2019, only sponsor events that have a 50% attendee overlap with your target account list. Here’s a simple example.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors. Wrapping Up.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 12, 2019

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. The businesses often don’t have the lists of gigantic accounts that they wish to target. They create targeted material which in conjunction with the areas of interest the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Customer Experience Matrix

MAY 17, 2007

And I quote: “Recent Aberdeen research indicates that Best-in-Class organizations utilize “customer lifetime value” metrics in modeling and predicting which mix of customers, products, sales, marketing or media channels will help them to best achieve revenue targets and goals.

Studies 120

Studies ROMI Class Click Rate 120

Valasys

SEPTEMBER 19, 2019

To analyze whether social media efforts have the right impact on the target market, marketers need to define the vital Social Media KPIs & align it with the short & long-term business objectives of their brands. According to Sproutsocial.com, 95% of the people aged 18-34 prefer to follow brands through social networks.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Several marketing strategies such as App-based targeting, SMS marketing, QR code marketing & In-game mobile marketing are designed exclusively to target the users using mobile devices.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

MARCH 25, 2020

Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. No matter which geo-targeted. As per the interests of the prospects customized information can be delivered to them in real-time.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign. One can upgrade starting $8.69

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

AUGUST 1, 2019

The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly. Through account-managed advertising Dynamic Ads can also be availed, in which the marketers can partner with a dedicated LinkedIn team to create hyper-targeted ads which are exclusively placed & are highly visible.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

OCTOBER 14, 2019

Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.

Work Management 48

Work Management Marketing Management Service ROMI 48

ClearVoice

JULY 27, 2023

But it does have fewer calories — and that’s what primarily concerned the target audience and made the slogan work so well. The Strength to Take on Tough Messes” — Brawny Brawny is a big, tough, and used-to-be masculine brand that successfully positioned itself as the trusted leader in the formerly female-targeted home cleaning product space.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

AUGUST 23, 2019

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 30, 2019

As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them. The digital footprints through a still are used for intent-targeting as Gen Zers perform the majority of their research online. Besides, Gen Zers also prefer real-time feedback. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 16, 2019

Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 27, 2019

Preference centers help marketers send better & more targeted communications to their prospects. With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 6, 2019

Twitter helps in generating targeted leads, indulging relevant & targeted audiences with the ad campaigns or an important piece of information in no time, nurturing leads by providing tailored answers to the questions of prospective customers in no time & often by the industry experts & in generating instant conversions.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

ClearVoice

APRIL 17, 2019

But it does have slightly fewer calories — and that’s what primarily concerned the target consumers. Brawny is a big, tough, and used-to-be masculine brand that successfully positioned itself as the trusted leader in the formerly female-targeted home cleaning product space. Purina knows its target consumer well. And why not?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120