Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond
Marketing Insider Group
FEBRUARY 13, 2023
Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.