Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools. Translation?

Youtube 104

Youtube Tools Social Media Keywords 104

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 133

Youtube SEO Video Marketing Keywords 133

Oktopost

MARCH 11, 2020

While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. And today, we’re proud to announce Oktopost’s new integration with YouTube. This will allow you to better estimate your YouTube marketing ROI.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Multiple targeting options (e.g.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. About 14% are directing it toward Instagram, while 13% are primarily investing in YouTube.

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. This is followed by demos (59 percent) and explainer videos (54 percent).

ROI 182

ROI Video Marketing Content Landing Pages 182

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Spending less on production means maximizing your ROI. Figure out which channels make the most sense for your business, and keep posting video content consistently to maximize your ROI.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

Youtube 52

Youtube Practices Campaigns Best Practices 52

Biznology

APRIL 20, 2018

But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. ” And they would invest the money required to do that, even though they can’t calculate the ROI. And with no ROI system and people demanding proof of ROI, failing is exactly what you are headed for.

ROI 190

ROI Youtube Demand Budget Management 190

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Content Marketing Institute

DECEMBER 4, 2019

If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

Youtube 108

Youtube SEO Video Marketing Tools 108

SocialPilot

FEBRUARY 11, 2024

What’s working wonders on Instagram, TikTok, or YouTube? ROI roundup: Are influencers giving us the mileage we need across all platforms? IG, TikTok, YouTube, or somewhere new? The post 200+ AI Prompts for Influencer Marketing To Supercharge ROI appeared first on SocialPilot. Need to mix things up a bit.

Sales Management 90

Sales Management ROI Planning Work Management 90

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. YouTube has more than 2.5 Video Marketing Stats About Your Audience 10. Video Marketing Channels 15.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising. Finally, in Part 3, we’ll lay out an action plan for launching an effective ROI-based influencer marketing campaign using today’s technology.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. The post 50 AI Prompt Examples For Marketers to Maximize ROI appeared first on SocialPilot. .” “Create a Snapchat post showcasing a behind-the-scenes look at [Product/Service Development or Team Activity].

Examples 78

Examples ROI Planning Work Management 78

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? 51% of marketing professionals worldwide name video as the type of content with the best ROI.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Meet Alina Dallal , Oktopost’s Content Marketing Manager.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Content that wouldn’t have been used again can be repurposed to generate a higher return on investment (ROI), offering benefits to both you and your audience. The post 5 Ways To Repurpose Your Virtual Event To Increase ROI appeared first on PathFactory.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

KoMarketing Associates

JUNE 7, 2022

These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. SageFrog conducted its “2022 B2B Marketing Mix Report,” and data indicated that most B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing, in particular.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). ” Strange. Download the report to get all the details.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Roketto

JANUARY 7, 2021

Blogs, YouTube videos, LinkedIn posts. Alright, we’re talking about it. The big S-E-O. Let’s face it, there’s a f*cktonne of content out there about search engine optimization. It’s a digital dumpster fire, as one guru after another claims to have cracked the code.

ROI 94

ROI SEO Youtube Marketing & Strategy 94

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Viewing your total business development pipeline (not just your sales qualified pipeline) is the key to understanding marketing ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Mailmunch

FEBRUARY 23, 2021

The Return on Investment or ROI is an important element in choosing marketing strategies and approaches that best fit your marketing goals. Your marketing efforts will be greatly influenced by how seriously you take ROI and how well you implement it as a means of ensuring business growth through marketing. .

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363