Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid Media Stats and ROI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 234

ROI Webinar Metrics Privacy Content 234

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Unsatisfactory ROI. Guest post by Nahla Davies.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 349

Top of Funnel ROI Lead Scoring Lead Ranking 349

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Companies do event marketing because it works. Here’s how. The Outline. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

MAY 17, 2022

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Bottom of funnel metrics Here’s where you can most clearly demonstrate the ROI of your campaign. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Marketing Insider Group

JULY 8, 2019

I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group. Truth is, driving employee engagement is the marketing team’s most important job.

ROI 247

ROI Marketing Service Product 247

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.

ROI 92

ROI Enterprise Management Webinar Metrics Digital Asset Management 92

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Oktopost

MARCH 10, 2022

Every day, we ask ourselves the same questions—What’s working? Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. Final Thoughts.

Social Media 174

Social Media ROI Media Brand Identity 174

Top Rank Marketing

OCTOBER 19, 2023

Barnes highlighted Red Hat’s “word nerds” group, which worked on creating a style guide. Release Early and Often: Prioritize swift prototype releases, and share work in its early stages. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

ROI 115

ROI B2B Work Management Guidelines 115

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102

ROI Work Management Marketing Management Case Studies 102

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand. Applying that experiment to your messages is how you can figure out what works best for your audience and your brand as a whole.

Segmentation 97

Segmentation ROI SMS Demographics 97

Leading Results Rambings

OCTOBER 19, 2023

Every dollar spent on marketing should yield the best possible return on investment (ROI). In this chapter, we'll explore how understanding your target audience at a granular level can help maximize your marketing ROI and why working with Luna Creative Marketing is the best choice to achieve this.

ROI 52

ROI Allocation Advertising Agencies Paid Search Agency 52

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Marketing Insider Group

JULY 23, 2019

Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group.

Activities 239

Activities ROI Trends Marketing 239

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. As for re-marketing to LinkedIn members on Facebook, Schiele said it works some of the time, but if it isn’t working, move on. “If Email: Business email address Sign up now Processing.

Lead Gen 98

Lead Gen Paid Content Social Media Sales Qualified Leads 98

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. I’ve worked with organizations that were great at measuring and creating in-depth reports of exactly what happened, where and to whom — but had no meaningful way to translate those results into any changes or actions for the next time they needed to do something.

ROI 132

ROI Process Personalization Lead Ranking 132

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down. Employee satisfaction keeps employees on the job longer.

Activities 259

Activities ROI Customer Satisfaction Guidelines 259

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. This process demands countless work hours that should be spent accomplishing other tasks.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Why most social media management platforms fall short When you work in revenue, making quota is your #1 priority. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting may also deliver a higher marketing ROI than other digital channels as it focuses your marketing spend on people that have demonstrated interest. How does retargeting work? It works like this: you add a small, unnoticeable piece of code to your website. ” — John Hall at Forbes. Pixel-based retargeting.

Cost per Lead 348

Cost per Lead Urgency Marketing CPL Landing Pages 348

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This is far from an exhaustive list—I’m working on a content marketing ROI mega-post that goes into much greater detail. Their crime: failing to set goals. So where do you start?

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. This will help you calculate how much you can reasonably invest to get a positive ROI. Your actual work with the influencers starts at this stage.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Lake One

NOVEMBER 14, 2023

Are team members working on high-value projects? Are they working cohesively to nurture and drive leads through the funnel? The roadmap acts as a blueprint for your future success, marking the path to enhanced performance and higher ROI. Internal Process: Are you spending a lot of time on tasks that could be automated?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

Martech

NOVEMBER 4, 2021

So these content and creative teams have to work with a lot more agility than they have in the past.” How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. Looking to take control of your data?

ROI 143

ROI Content Marketing Planning Gartner 143

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Personalization works in tandem with segmentation to ensure optimum email marketing performance. Therefore, mobile optimization is critical to maximizing your email marketing ROI. However, this doesn’t happen in a day.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101