Martech

NOVEMBER 29, 2023

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ. Click here to view more MarTech webinars. The post Take back your ROI by owning your data appeared first on MarTech.

ROI 92

ROI Enterprise Management Webinar Metrics Digital Asset Management 92

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand.

Segmentation 97

Segmentation ROI SMS Demographics 97

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech! Processing.

ROI 131

ROI Process Personalization Lead Ranking 131

Martech

MAY 10, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

Lead Gen 99

Lead Gen ROI Webinar Metrics Marketing & Strategy 99

Martech

MAY 25, 2023

Ideas like: There’s value in having a holistic view of the customer. The more customer data is integrated, the better markting teams will be placed to prove ROI. Give up on the 360-degree view of the customer because the cost of attempting to achieve it will become unmanageable. The conclusion?

Gartner 91

Gartner Lead Ranking CMO Conference 91

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Look to metrics like video views, engagement rate, reach, social referral traffic, and comments. The post The Art and Science of Content Marketing ROI appeared first on Contently.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

Lead Generation 97

Lead Generation ROI Webinar Metrics Marketing & Strategy 97

Martech

JULY 13, 2023

Click here to view more MarTech webinars. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. Register and attend “Ignite Your Marketing Engine with the Power of the Data Cloud,” pres ented by Snowflake.

ROI 96

ROI Campaigns Webinar Metrics Differentiation 96

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Here are some commonly used metrics to help you get started.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. This will help you calculate how much you can reasonably invest to get a positive ROI. A strategy is just the opposite of randomness.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? A lot of companies view events as just another line item on their overall marketing budget, and as long as marketing is producing results, then hi-five! The post Determining ROI on events: Why are you operating blind? appeared first on Lead Liaison.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Her team also uses various custom Inbox Views to organize incoming messages. “In

Social Media 101

Social Media ROI Work Management Marketing Management 101

Marketing Insider Group

JUNE 1, 2020

The results of it really shifted the way I viewed marketing. The post Proof of The ROI of Storytelling in Marketing? There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. It’s called the “Significant Objects Project.”

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Mobile Optimization Most subscribers open and read emails on smartphones, accounting for 41% of email views. Therefore, mobile optimization is critical to maximizing your email marketing ROI.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. “When we took that deep dive, we found that there were some things clouding that view. . “When we took that deep dive, we found that there were some things clouding that view. Marketers know accurate data is tablestakes.

De-duplication 134

De-duplication Marketing Automation Services ROI Aggregators 134

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Biznology

APRIL 20, 2018

But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. They can measure lots of customer activity and read the tea leaves for good signs–social shares, inbound links, page views. This investment is in analytics. Hey, they are all good signs. Like this post?

ROI 190

ROI Youtube Demand Budget Management 190

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” Having either too much of a short term view or too much of a long term view can be detrimental to motivation and success.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 127

ROI Brand Identity Branding Top of Funnel 127

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SocialPilot

FEBRUARY 11, 2024

ROI roundup: Are influencers giving us the mileage we need across all platforms? What engagement tactics are turning views into actions? Figure out how much influencer comments during a tough time actually sway people’s views of [brand]. Let’s break down the playbook. ” moments impacting [brand name].

Sales Management 90

Sales Management ROI Planning Work Management 90

NuSpark Consulting

DECEMBER 18, 2017

But what if you knew exactly who was in the market for your product, and what they wanted to read or view? Bottom line: with today’s tools, you can know who is in the market and what will engage them, giving you the ability to serve up relevant content and increase your content ROI. Raise Your ROI: Match Content to Buyer Intent.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Marketing Insider Group

JUNE 13, 2018

In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? The post 5 Keys to Analytics: Improve Your ROI with Better Insights appeared first on Marketing Insider Group.

ROI 143

ROI Analytics Analysis Marketing 143

Martech

MARCH 18, 2022

The alternate view is the order taker.” The post Getting back to basics: Marketing ROI appeared first on MarTech. CMOs need first to accept being held accountable, but also need the storytelling skills and political prowess to “position themselves and the marketing function as strategic and financial”. Brenner continued.

ROI 121

ROI Paid Search Agency Advertising Agencies Planning 121

Sana Commerce

AUGUST 2, 2023

Do you want to know the secret to guaranteed ROI? Find out how you can maximize your investment by increasing the adoption of your B2B web store. In the 45 minute video we discuss: Why missing accurate web shop data is hindering your sales teams. How to make your sales team part of your customer journey.

ROI 52

ROI B2B Sales Resources B2B 52

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Marketing is currently viewed as a cost center where funds are spent on something specific. Investors not accountants. Let go of cause and effect.

Conference 93

Conference ROI Terms and Conditions Planning 93

Martech

SEPTEMBER 28, 2022

Click here to view more MarTech webinars. The post Webinar: The secret to a customer-centric approach with faster ROI appeared first on MarTech. Register today for “Expert Advice: Make Your Marketing Stand Out This Holiday Season,” presented by Blueshift.

Webinar Metrics 84

Webinar Metrics ROI Interactive Marketing Relevance 84

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). More competitive pricing may still help achieve ROI objectives if the demand is strong enough.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97