Martech

APRIL 22, 2024

Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. What email tactics should you use to increase lead generation? Updated answer: To increase lead generation through email marketing, there are several tactics you can employ.

Lead Generation 58

Lead Generation Lead Ranking Tactics Lead Scoring 58

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Plot Your Follow-Up Tactics. Decide which tactics you will use before your event. Implement your Follow Up Tactics.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. The post How to measure content marketing ROI and ROE appeared first on MarTech.

ROI 143

ROI Content Marketing Planning Gartner 143

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Marketing Insider Group

OCTOBER 23, 2019

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list. ABM is not a new tactic.

Account Based Marketing 210

Account Based Marketing Tactics Paid Search Agency ABM 210

Hubspot

MARCH 18, 2024

Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Use these four framing tactics to get the results you want regardless of your product’s cost. Let’s take a look.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Have a quick follow-up plan in place for hot leads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 77

Account Based Marketing Tactics B2B Marketing Multi-Channel 77

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. Marketers’ Shift Toward More Personalization.

ROI 156

ROI Studies Personalization Touchpoints 156

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Measuring the Most Effective Marketing Tactics. Its ability to be highly personalized all but guarantees its clout for the foreseeable future.”.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results.

ROI 62

ROI Organization Top of Funnel B2B 62

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

PureB2B

APRIL 20, 2021

As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics , and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world. Will they want to click, join, sign up, explore, or contact?

Lead Generation 62

Lead Generation Top of Funnel Tactics ROI 62

PureB2B

APRIL 20, 2021

As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics, and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world. Will they want to click, join, sign up, explore, or contact?

Lead Generation 62

Lead Generation Top of Funnel Tactics ROI 62

The Point

SEPTEMBER 15, 2015

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Tactics 100

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Oktopost

FEBRUARY 22, 2023

In this episode, Eytan exposes the truths behind how challenging it can be as a marketing leader to hold yourself accountable and how is he striking a balance between strategy and tactics to move the needle forward.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

SalesGrape

DECEMBER 3, 2023

ABM tactics focus on targeting specific accounts or companies rather than casting a wide net and hoping for leads. This article will delve into the world of strategic lead generation through ABM tactics, with a particular emphasis on the role of telemarketing. SalesGrape Would you like more article like this?

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap! Getting Out of the ROI Trap.

ROI 173

ROI Planning Class Work Management 173

Rev

JULY 26, 2023

They also see stronger asks for ROI analyses, particularly for larger spends, and increased scrutiny on the dollars going out the door. When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. You can influence ROIs. We actually increased booking numbers.”

Demand 60

Demand Tactics Optimization Lead Ranking 60

Oktopost

JANUARY 16, 2019

Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know.

Tactics 104

Tactics ROI Transparency Practices 104

Animalz blog

FEBRUARY 25, 2024

ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. When you properly evaluate your channels, you may find that the unsexy distribution channels have the highest potential for ROI. Shorter attention spans. Shifting eyeballs.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. Of course that begs the question of how to best uncover that reality. The answer is market research.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

Engagio

JULY 6, 2023

However, by following these five tips, you can improve your ad strategy and maximize your ROI. Then, allocate your budget accordingly, focusing on the channels and tactics that are most likely to help you achieve those goals. By warming up your accounts, you can improve the effectiveness of your email campaigns and boost your ROI.

ROI 71

ROI Ads Allocation DemandBase 71

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Social Media 99

Social Media ROI Work Management Marketing Management 99

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. . What is ROI? But first, what is ROI?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3 Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

JUNE 26, 2019

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic. percent claimed that measuring the ROI of influencer marketing is still a top challenge. That being said, 38.9

ROI 120

ROI Budget Programs Custom Publishing Marketing 120

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. Determine ROI and Report Regularly. B2B marketing is not transactional, and that’s easy to forget.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120