Martech

DECEMBER 12, 2023

Many teams have early adopters who can help drive the business case before paying to get the whole team involved — especially if the ROI is not clear from the start. Please take this short survey so we can have your input on the state of martech salaries and careers. Do your homework on the vendor marketplace.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. This methodology will enhance strategies and achieve maximum ROI. Christopher S. Penn “B2B influencer marketing in 2024 confronts a data gap due to platform fragmentation.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 115

Account Based Marketing Work Management Marketing Management Planning 115

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Other important considerations were ROI within six months and ease of use (most contracts were six months or less).

Vendors 86

Vendors Peer-to-peer Buy Paid Search Agency 86

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

Work Management 109

Work Management Marketing Management Marketing Budget Budget Programs 109

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. And you improve your ROI. The most straightforward way to access buying signals data is through a third-party vendor. Here’s a snapshot of buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Martech

MARCH 20, 2024

However, the ROI can be enormous. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. In your inbox.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. Another 39% cite vendor websites.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Virtually all enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching).

Mobile Advertising 98

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 98

The Point

SEPTEMBER 25, 2018

2) an inability to show sufficient ROI from their original investment. Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.). Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. The results of these adoptions are promising.

Account Based Marketing 93

Account Based Marketing ABM Ideal Customer Profiles Profiling 93

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. Remember that the CMO surveys cited earlier showed expectations for slower growth, not actual declines. But third party data isn’t going away.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts.

Social Media 120

Social Media ROI Examples Media 120

Marketing Insider Group

FEBRUARY 22, 2023

The final step requires aligning those journeys with content strategy decisions and ROI measurement. In a survey of decision-makers about the content they receive , there were complaints about relevance. An ROI (return on investment) calculator is an example. You may assume B2B companies are all in with content marketing.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Demand Gen B2B Buyer’s Survey.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Martech

NOVEMBER 30, 2021

Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. The results of these adoptions are promising.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management ABM 117

Martech

JULY 18, 2022

Increased marketing ROI. Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. For a deeper dive into what those questions mean, and profiles of leading ABM vendors, download our new ABM marketing intelligence report here. Processing.Please wait. What it is.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Develop and Invest in Marketing ROI Metrics. Harness the Power of Big Data. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Top Rank Marketing

AUGUST 16, 2023

” The study showed that 38% of buyers are conducting more detailed ROI analysis. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.” Meanwhile, purchase cycles are extending.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

The ROI Guy

AUGUST 24, 2016

In an increasingly crowded B2B marketplace, B2B buyers are discerning, wanting to work with vendors that don’t just blindly pitch products and talk up features, but who deeply understand their business and how the solution can help solve real challenges. Overall, it was the second most influential reason why buyers chose the winning vendor.

ROI 40

ROI Personalization Marketing Proposals Business 40

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. Marketers are partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both. to ‘How do I get started?’

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Before we dig into what each content syndication vendor should be doing for you, let’s take a quick look at why this approach to marketing is so valuable. Why is Content Syndication Valuable?

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. The impact of marketing ROI, on the other hand, is often less clear.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Belief in the sales value of ABM. Harmony across marketing campaigns. Image: Renegade. Neisser said.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Influitive

JULY 14, 2017

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.

Studies 202

Studies B2B Account Based Marketing ABM 202

Martech

JANUARY 11, 2023

Salesforce’s survey of B2B buyers and marketers found 69% expect companies to anticipate their needs, while 60% are comfortable with having their personal information gathered for the purpose of personalizing their experiences. Improved lead conversion and ROI. It’s hard to do that at any scale without using automation.

Marketing Automation Services 82

Marketing Automation Services Marketing Automation Work Management Automation 82

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. First and foremost, content syndication offers scalable ROI.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Martech

OCTOBER 6, 2021

What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 97

Account Based Marketing ABM B2B Forrester 97