Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 227

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Survey 237

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?

Survey 227

Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Most survey respondents (90.6

Survey 139

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. grail of marketing metrics: campaign ROI. be a productive channel for lead generation, though ROI can be a challenge. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets.

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data. Most marketers report that measuring return on investment (ROI) and the desire to optimize campaigns are their biggest concerns or drivers to implement marketing performance measurement,” wrote the authors of the report.

Survey 133

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S.

Survey 229

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. The ROI of Email. But testing is only part of the ROI equation.

Survey 163

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROI

ROI 302

Survey: 63% of Marketers are Still “Working on It” When it Comes to Implementing MarTech

KoMarketing Associates

However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech. Wipro Digital conducted a survey to determine how confident executive marketers are in MarTech. More marketers are turning to MarTech to achieve their top objectives.

Survey 177

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Survey 190

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

ROI 272

B2B Highlights From the Latest CMO Survey

B2B Marketing Directions

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S.

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers and the ROI of Social Media. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers struggle to determine the ROI of their social media initiatives. percent) use engagement metrics to gauge their ROI.

Survey: 55% of Small Businesses Invest in SEO

KoMarketing Associates

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

2018: Survey Says!

Modern B2B Marketing

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Improved ability to track ROI— 28%. The post 2018: Survey Says!

Survey 119

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.

Survey 174

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

Survey 216

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). A/B testing drives high ROIs.

ROI 58

How to Maximize Your Thought Leadership ROI

Marketing Insider Group

Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.

ROI 175

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers.

Survey: B2B Marketers Still Fine-Tuning Data Capture at Events

KoMarketing Associates

A new survey conducted by Certain, Inc. It’s clear from our recent survey that marketers want to follow up more quickly, but are unable to do so with current tools and technology,” said Peter Micciche, CEO of Certain Inc. Event marketing has been a cornerstone for B2B marketers, and utilizing the right technology has been the key to seeing significant ROI. Without it, the average ROI drops to between 25 and 34 percent.

Survey 122

Survey: B2B Buyers are Changing How They Assess Marketing Solutions

KoMarketing Associates

The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. While B2B buying has always been noted as a “considered” purchase, the emphasis on consideration continues to climb as survey participants provided direct commentary on how added attention to risk mitigation is adding checkpoints and new criteria at different stages of the buying cycle,” explain the authors of the report.

Survey 125

Marketers See Improvements in Video Content ROI in 2017

KoMarketing Associates

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics.

ROI 191

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers.

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Ad Age and RBC Capital Markets scored these platforms on a 1-to-8 scale (8 being the best) for their ROI as well. Survey respondents claimed that increased competition from Instagram, poor targeting, small user engagement, and difficulty measuring KPIs contributed to lower ROI for Snapchat.

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Tags: marketing measurement marketing priorities cmo surveys Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.

Survey 151

proving marketing ROI from patient acquisition efforts

Fathom

This cross-channel patient journey presents marketing attribution challenges that can quickly derail ROI calculations. As a result, goals of the finance and technology teams can be at odds with those of marketing adding yet another challenge to overcome in calculating ROI. As conversations around the patient experience grow, these stakeholders are demanding a true ROI on service line marketing dollars. Patient Engagement Consumer Survey.

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. ANNUITAS is conducting a survey focused on understanding corporate perceptions of marketing performance and analyzing the correlation between Sales and Marketing alignment with sales and revenue growth. This short survey should take only 5-6 minutes of your time. And should you want the results without taking the survey, you can request access here.

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI.

How to Measure the Revenue Impact and ROI of Webinars

bizible

However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers. So when you measure the revenue impact and ROI of webinars, you need to measure it like content. Drumroll) And your ROI is….

The ROI of Influencer Marketing

Marketing Action

A Sprout Social survey that says that 74% of consumers rely on their social networks to guide purchase decisions. Here’s another example demonstrating how two separate influencers (A and B) impact ROI. In this example, the ROI from Influencer A is much higher than from Influencer B.

ROI 111

Survey: Generational Differences Play a Role in Video Marketing Measurement

KoMarketing Associates

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old. As marketers look for ways to provide more video ROI to their clients, brands may benefit from personalized content.

10 Expert Tips On How To Achieve Content Marketing ROI

Marketing Insider Group

Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Determining ROI in the B2B space takes creativity.

ROI 280

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective.

Survey 162

Survey: 75% of Brand Marketers Say They Should be Doing More with Video

KoMarketing Associates

Video Content Yields ROI for Marketers in 2017. Despite its challenges, video has already shown a large amount of ROI for marketers in 2017, according to previous research. According to the “State of Video Marketing 2017” report from Vidyard and Demand Metric, 44 percent of marketers have improved their video marketing ROI this year.

Survey 141