Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 223

Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Most survey respondents (90.6

Survey 136

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data. Most marketers report that measuring return on investment (ROI) and the desire to optimize campaigns are their biggest concerns or drivers to implement marketing performance measurement,” wrote the authors of the report.

Survey 132

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. is heavily weighted toward channels with more or less obvious ROI attached to them (email, search).

Survey 315

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. grail of marketing metrics: campaign ROI. be a productive channel for lead generation, though ROI can be a challenge. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. The ROI of Email. But testing is only part of the ROI equation.

Survey 163

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

ROI 265

2018: Survey Says!

Modern B2B Marketing

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Improved ability to track ROI— 28%. The post 2018: Survey Says!

Survey 122

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers and the ROI of Social Media. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers struggle to determine the ROI of their social media initiatives. percent) use engagement metrics to gauge their ROI.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.

Survey: 55% of Small Businesses Invest in SEO

KoMarketing Associates

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.

Survey 173

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROI

ROI 305

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly.

Survey 202

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

How to Maximize Your Thought Leadership ROI

Marketing Insider Group

Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.

ROI 165

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers.

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. ANNUITAS is conducting a survey focused on understanding corporate perceptions of marketing performance and analyzing the correlation between Sales and Marketing alignment with sales and revenue growth. This short survey should take only 5-6 minutes of your time. And should you want the results without taking the survey, you can request access here.

Survey: B2B Marketers Still Fine-Tuning Data Capture at Events

KoMarketing Associates

A new survey conducted by Certain, Inc. It’s clear from our recent survey that marketers want to follow up more quickly, but are unable to do so with current tools and technology,” said Peter Micciche, CEO of Certain Inc. Event marketing has been a cornerstone for B2B marketers, and utilizing the right technology has been the key to seeing significant ROI. Without it, the average ROI drops to between 25 and 34 percent.

Survey 121

Survey: B2B Buyers are Changing How They Assess Marketing Solutions

KoMarketing Associates

The “ B2B Buyer’s Survey ” from Demand Gen Report recently shed light on how B2B marketers are changing the way they purchase products and services. While B2B buying has always been noted as a “considered” purchase, the emphasis on consideration continues to climb as survey participants provided direct commentary on how added attention to risk mitigation is adding checkpoints and new criteria at different stages of the buying cycle,” explain the authors of the report.

Survey 123

Marketers See Improvements in Video Content ROI in 2017

KoMarketing Associates

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Marketers also appear to be benefiting from utilizing advanced metrics when measuring ROI. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics.

ROI 188

CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories. Tags: marketing measurement marketing priorities cmo surveys Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.

Survey 153

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

A recent survey by content automation company TechValidate and B2B agency Spear Marketing Group provides useful insight into the content, tactics, and technologies proving most valuable for today’s B2B marketers.

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Ad Age and RBC Capital Markets scored these platforms on a 1-to-8 scale (8 being the best) for their ROI as well. Survey respondents claimed that increased competition from Instagram, poor targeting, small user engagement, and difficulty measuring KPIs contributed to lower ROI for Snapchat.

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

How to Measure the Revenue Impact and ROI of Webinars

bizible

However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers. So when you measure the revenue impact and ROI of webinars, you need to measure it like content. Drumroll) And your ROI is….

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI.

Survey: Generational Differences Play a Role in Video Marketing Measurement

KoMarketing Associates

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old. As marketers look for ways to provide more video ROI to their clients, brands may benefit from personalized content.

The ROI of Influencer Marketing

Marketing Action

A Sprout Social survey that says that 74% of consumers rely on their social networks to guide purchase decisions. Here’s another example demonstrating how two separate influencers (A and B) impact ROI. In this example, the ROI from Influencer A is much higher than from Influencer B.

ROI 111

10 Expert Tips On How To Achieve Content Marketing ROI

Marketing Insider Group

Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Determining ROI in the B2B space takes creativity.

ROI 278

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective.

Survey 162

Survey: 75% of Brand Marketers Say They Should be Doing More with Video

KoMarketing Associates

Video Content Yields ROI for Marketers in 2017. Despite its challenges, video has already shown a large amount of ROI for marketers in 2017, according to previous research. According to the “State of Video Marketing 2017” report from Vidyard and Demand Metric, 44 percent of marketers have improved their video marketing ROI this year.

Survey 138

Survey says…Sales rejects 80% of marketing-generated leads

6sense

That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. To truly achieve ROI on lead-gen efforts, companies need a consistent stream of prospects that are backed by data and predictive modeling. Get more key insights from the 2015 Survey of B2B Marketers. Latest predictive analytics Predictive Intelligence survey

69% of Marketers Rely on MarTech to Increase Marketing ROI

KoMarketing Associates

The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI. But overall, martech appears to be having a notable impact on ROI, according to the report.

ROI 127

The ROI of (Transformational) Digital Marketing

Fathom

Ah, ROI. Its discovery is constantly talked about (I think there’s an infinite amount of ‘How Do You Calculate Marketing ROI’ blogs). In fact, the timelessness of the topic of ROI is easily exhibited by one of our own veteran blogs. Digital Marketing ROI: The Original.

ROI 130

What Are the Characteristics of High ROI Marketing Teams?

Modern B2B Marketing

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team?

ROI 117

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. It’s clear from our recent survey that marketers want to follow up more quickly, but are unable to do so with current tools and technology,” said Micciche.

Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]

bizible

According to the responses of over 350 marketers who took the survey, 67% are doing some form of account-based marketing. And when teams are aligned, they are likely to report a higher ROI. Average Marketing ROI for Account-Based Marketers.

Reporting ROI & Attribution in Marketing Automation

Fathom

Reporting on campaign ROI (return-on-investment) has traditionally been among the least successfully practiced marketing automation techniques (and at least one survey bears this out … to the tune of 39% “successfully practicing”).

ROI 117