Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions.

Survey 178

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Survey 190

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

How’s AI Driving ROI in the Enterprise? Hear From Executives at 1200 Firms

With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started? To find out, we surveyed 1,200+ top C-Level Enterprise executives.

Surveying the Landscape? Key B2B Survey Strategies

PureB2B

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish?

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

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Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight. The majority of CMOs (97 percent) stated that ROI was their top concern. As 2019 rolls on, there are many things at the top of CMOs’ minds.

Survey 173

Measure Your Content Marketing ROI With These 10 Steps

Contently

In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year. Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1.

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Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer.

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

The survey bucketed marketers into groups who said they were on par (average for the industry), basic (doing the bare minimum), leaders (above average), or innovators (ahead of their time) in terms of managing their data. Most marketers report that measuring return on investment (ROI) and the desire to optimize campaigns are their biggest concerns or drivers to implement marketing performance measurement,” wrote the authors of the report.

Survey 142

Reality Check: Marketing Technology ROI

Oracle

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend , marketers were surveyed on their objectives for implementing marketing technology strategies, their challenges, and their expectations. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”.

Survey 125

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROI

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How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Challenge 5: Keeping a Positive Marketing ROI (37.6%).

Survey 191

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. This means doing industry research, surveying consumers, consolidating information, and trying to make sense of the data.

8 Ways to Increase Email Marketing ROI

SalesIntel

If your email marketing ROI is less than impressive, it’s time to make a change. A basic formula for calculating your email marketing ROI is: (Gain-Spend)/Spend = ROI. To demonstrate the ROI of your campaign, monitor how your audience communicates with your emails.

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Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. But even without these paid incentives, survey results are insightful. What is an Email Marketing Survey? And surveys are quick!

4 Ways of Measuring Marketing ROI

Oracle

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible.

2018: Survey Says!

Marketo

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Improved ability to track ROI— 28%. Key takeaways: Understanding ROI as well as aligning Sales and Marketing are the dominant themes here, which are very consistent with themes from 2017. Technology vendors owe marketers better solutions to address all these topics and specifically regarding ROI and alignment.

Survey 105

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Finally, Facebook appeared to rise above all other social platforms among survey respondents. There are several social media networks out there that marketers can use to resonate with their target audience.

Survey 189

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. This is not the first research to suggest that documentation can help when it comes to proving an ROI and achieving goals. Korn Ferry conducted the “2018 CMO Pulse Survey” and discovered that about half of CMOs (52 percent) claim they cannot make a direct link between their marketing team’s results to company performance.

Survey 189

How to Maximize Your Thought Leadership ROI

Marketing Insider Group

Publishing the results of a B2B thought leadership survey is only the start of its journey. Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI. The post How to Maximize Your Thought Leadership ROI appeared first on Marketing Insider Group.

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Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Despite the differences in demographics and ROI, previous research suggests that marketers overall remain dedicated to incorporating video into their existing strategies. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?

Survey 185

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers and the ROI of Social Media. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers struggle to determine the ROI of their social media initiatives. percent) use engagement metrics to gauge their ROI.

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Survey 191

Survey: 55% of Small Businesses Invest in SEO

KoMarketing Associates

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.

The art of the possible: How to measure sales enablement ROI

Seismic

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In this article, we’ll share how Visionaries use data to track sales enablement ROI and, more importantly, why it matters. .

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Digital Marketing ROI: what is and how to calculate it

RockContent

Through the Digital Marketing ROI. The good news is that all this can be solved with Digital Marketing ROI. What is Digital Marketing ROI. The formula to calculate the ROI is: ROI = Net profit/ investment x 100. How can you calculate your Digital Marketing ROI.

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Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

ROI 159

What Is Good ROI for Your Marketing Campaigns?

Content Standard

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? You do not want to be surprised by dwindling ROI data, and then put on the spot to explain it.

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Survey: One-Third of Advertising Budget Spent on Video

KoMarketing Associates

survey to gauge how much marketers are investing in this form of content. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day.

Survey 183

Why Monitoring Marketing ROI Post-Pandemic is Critically Important

QuanticMind

Arguably the most important tactic that will help businesses navigate the post-pandemic ecosystem is monitoring marketing ROI. In a recent Media Frenzy Global survey , it is claimed that 47% of US consumers are interested in reading or hearing news that is not related to the pandemic.

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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey. For example, ROI fluctuates based on industry. The factors, tools, and tactics that lead to higher email marketing ROI. A/B testing drives high ROIs.

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The Results Are In: B2B Surveys & Research Reports Support B2B Content Marketing

Content4Demand

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. But today’s online tools make surveys both easy and affordable. Using your marketing database, you can quickly identify relevant segments for a range of survey topics.

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. Participants were specifically asked a series of questions about content marketing, which included insight into ROI, quality of leads, and overall success. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality.