Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. “These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

Spending 194

Spending Studies Video Marketing Budget Programs 194

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Demand Generation 127

Demand Generation Studies Demand Generation 127

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Some posts focus solely on promoting content, while others are just light-hearted quotes or fun surveys. In summary….

ROI 91

ROI Effectiveness Planning Content Marketing 91

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? Just 68% of all the companies surveyed expressed confidence in the data they use to track the effectiveness of their sales enablement efforts. . Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

PureB2B

MAY 2, 2022

Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2. How to Measure ROI from Intent Data. Download our free benchmark report Intent Data Trends Survey: 2022 Edition. A/B Test Your Intent Data-Enriched Campaigns.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Martech

FEBRUARY 22, 2024

Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. The report is based on a survey of 250 marketers in the U.S.,

Marketing Automation Services 97

Marketing Automation Services Paid Search Agency Marketing Management Tools 97

Martech Advisor

FEBRUARY 18, 2020

Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights. More marketers are investing in quality digital content, which includes videos, blog posts, and case studies.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . The best way to do so would be to send out surveys and polls to your audience and provide them with incentives upon filling your forms. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

Contently

NOVEMBER 1, 2021

Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. A staggering 85 percent of marketers surveyed by Lucidpress have seen an increased demand for content within the last year.

Demand 199

Demand Content Marketing Guidelines Content 199

Golden Spiral

DECEMBER 11, 2020

Social proof is so powerful that it’s become foundational to driving conversions and demonstrating the ROI of your product. Case Studies. That means detailed case studies that support a desirable outcome with real data. At Golden Spiral, we always lead the with the case study result. What’s the value?

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Binary Demand

APRIL 24, 2023

Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. Your emails will be more ROI-driven while generating fewer unsubscribe requests or spam complaints if they are more relevant to the demands of your targeted recipients. Are you ready to take your email game a notch?

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Email marketing strategy for B2B: Recent studies have shown that 78% of marketers have seen an increase in email engagement over the last 12 months.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. Image: CMO Spend Survey. billion in 2018 to $15.2 Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%).

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Measuring ROI: What does success look like? events can be significant opportunities to obtain case studies and video testimonials from clients). Tradeshows.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

B2B Marketing Directions

NOVEMBER 17, 2019

and many marketing leaders will use return on investment (ROI) as the primary tool for conducting this assessment. Over the past two-plus decades, ROI has become the "gold standard" for measuring marketing performance and for communicating the performance and value of marketing to senior company leaders.

ROI 49

ROI Work Management Marketing Management Sales Cycle 49

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Influitive

JULY 14, 2017

Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.

Studies 202

Studies B2B Account Based Marketing ABM 202

Lattice

OCTOBER 29, 2015

The study identified distinct stages of growth in the predictive marketing journey. Advancing organizations , including 42% of survey respondents, are those who report that their predictive marketing efforts have been completed in parts of their businesses, and these programs have delivered results.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Vision Edge Marketing

MAY 4, 2012

How do you plan to measure the ROI of your investment? Unfortunately, a recent study by Alterian found that 80% of the 1,500 marketers who completed the survey do not have a good understanding of how online conversations are impacting their business. EMarketer estimates that four out of five U.S.

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 27, 2020

What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81