5 B2B Marketing Tactics You Can’t Ignore in 2022

Marketing Insider Group

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI.

How to Maximize ROI from Your Event Marketing Content


Those who can see a significant boost to ROI. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. How to Maximize Event Marketing Content ROI. These two tactics are often viewed very differently.


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6 Customer Engagement Tactics to Boost Profits


This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. Let’s look at some new-age strategies to boost your customer engagement starting today. Follow Omnichannel Social Media Strategy.

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Doyle surveyed 1,900 organizations to determine how they are using top tactics to overcome an increasingly challenging marketplace where they are expected to: Deliver a higher quantity and quality of leads with fewer resources. They need to know what gets their audience to convert and what really drives the highest ROI by generating the greatest volume of highly qualified leads — and then focus on further optimization of those channels.”. Build a strategy from the best tactics.

Multi Channel in B2B Marketing: 5 Data Integration Tactics to Drive ROI

Inbox Insight

B2B marketers rely on data integration to drive higher ROI, and rightly so. How can integrated data contribute to multi channel strategy success? 5 data integration tactics to drive ROI. what topics and categories to build into your strategy.

How to Calculate the ROI on Your B2B Data Investment


It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy.

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3 Ways to Maximize the ROI of Your Digital Marketing Strategies


This tricky balancing act means that now is the time to reassess how to maximize ROI and establish wise digital marketing habits that will ultimately generate success, revenue, and stability. The Importance of Data in Your Digital Marketing Strategies.

Getting B2B Content ROI Right


Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. It has always been the tactical responsibility of knowledge and creative people. Despite the rhetoric, pressure to measure and justify everything has elevated focus on tactical performance over serious consideration of strategic business impact. The post Getting B2B Content ROI Right appeared first on Avitage.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Digital advertising tactics to drive holiday ROI


Marketers monitor ROI more closely during the holiday season than any other point of the year. We’ve compiled the digital advertising tactics that can drive the greatest impact on the performance of your holiday campaigns and in this session, we’ll run through what makes them effective, how to implement them, and how to optimize them easily for peak campaign performance.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point. Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans.

5 Lead Generation Tactics that Can Boost your Sales ROI


As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics , and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world.

5 Lead Generation Tactics that Can Boost your Sales ROI


As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics, and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

13 Marketing Tactics to Boost Your Event ROI


The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Because of this, you can’t wait to determine your lead follow-up strategy until you return from the event. Plot Your Follow-Up Tactics. Decide which tactics you will use before your event. Perhaps it’s a combination of tactics that will work best for your company.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic. In my experience with manufacturers and engineering companies, I have seen much better results when a blog is the centerpiece of a social media marketing strategy. Take a look at my earlier post, “3 Business Blogs with Proven ROI from Industrial Companies.”. Social media usage by industrial companies has received some coverage lately.

The Top 5 ABM Tactics


With 92% of B2B companies saying ABM is “extremely important” or “important” to their overall marketing strategy, ABM has now proven itself to be more than a trend and instead a leader in B2B marketing. The proof is in the pudding that this strategy has real results.

Influencer Marketing ROI: Getting the Most Out of Your Strategy


One of the important metrics that marketers must leverage for influencer marketing campaigns and overall marketing strategy is return on investment (ROI). While you might think that marketing ROI is only calculated at the end of a campaign, times are changing. Influencer marketing ROI is a key performance indicator that’s arguably more important than ever. It’s the key to getting the most out of your marketing strategy and justifying your marketing spend.

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Nine Brand Promotion Tactics You Can Use Without Spending a Fortune


Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today. Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank.

The Complete Guide to Integrated Digital Marketing


The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Marketing works best when it’s delivered across multiple channels with a consistent, integrated front.

Measuring Marketing ROI – How to Calculate for Success


Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. Topics we will cover in this guide to marketing ROI: What is ROI in marketing? What is a good ROI in marketing?

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6 Tactics to Fire Up Your ABM Strategy


You should build your content marketing strategy and tactics on this foundation to reach its full potential for success. With a sound strategy in place, whatever that means for your unique business, here are six tactics to help ensure ABM success. #1:

Convert 2022 Insights Into 2023 B2B Marketing Strategy ROI

Walker Sands

To maximize the impact of your 2023 B2B marketing strategy, use the next few months to set yourself up for success by prioritizing the following: Gather audience insights. Align your strategy to business goals. Connect with Walker Sands’ marketing strategy team today.

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5 Proven Tactics That Will Boost Your Email Marketing ROI


Email is an essential part of every digital marketing strategy in today’s era; no matter whether you’re an SMB or enterprise business. Every marketer wants to increase their conversions from this channel, and that’s why they keep trying new tweaks, tips, and tactics to squeeze a lot more ROI from this channel. So, don’t just go after the latest tips and tactics. The post 5 Proven Tactics That Will Boost Your Email Marketing ROI appeared first on MarketJoy.

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance


With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. When you create cross-departmental alignment, you build a strong foundation for your ABM strategies. #2

How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Lastly, productivity metrics demonstrate the tactical work being applied to a social media program. B2B Online Marketing Blog Social Media Strategies

Top Conversion Tactics for 2021


All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities. Fear not, here are some top tactics to quickly help boost your conversions and improve your ROI.

What Does it Take to Turn a Positive ROI in PPC Advertising?


Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience?

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Events Are Top Tactic for Marketers – Keep It That Way


Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. According to Content Marketing Institute 2015 B2B Benchmark Study , 69% of study respondents said in-person events are the most effective B2B tactic —five years in a row. An in-person event is an invaluable part of a Demand Generation Strategy.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. To learn more about how Meagen used InMail as a strategy that cut through the noise to successfully create large pipeline opportunities, you can watch the free on-demand MarketingSherpa webinar replay of “ B2B Social Media Marketing: DocuSign’s targeted LinkedIn InMail strategy creates 3 large pipeline opportunities.”.

Inbound Marketing Strategy: Which Tactics Should You Use?

Inbox Insight

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? So how do you go about choosing which tactics to use? There’s a common misconception that inbound strategies don’t include ads.

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing is the kind of marketing that delivers ROI you can measure. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

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How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. But that’s the primary goal of most marketing tactics. Ensure client satisfaction and ROI by working with ideal profiles. ABM is not a new tactic.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. This particular campaign resulted in a 300% ROI. All of this amounted to a 300% ROI on the campaign.

Content Marketing ROI: What It Is & How to Calculate It

Atomic Reach

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI. From newsletters to automated emails, the ROI on email marketing is $38 per every $1 spent. Why Content Marketing ROI is Critical.

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Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator


Called “Musings, Advice, and Tips” I will be providing ideas and strategies that contribute to successful funnel optimization, which also includes inbound marketing and demand generation efforts. For this new video, I demonstrate a lead generation ROI calculator, and give an example on how lead nurturing, a better lead generation plan, and a better conversion architecture plan can increase revenues and ROI dramatically.

B2B PPC Strategy and Tactics for B2B Digital Marketing

The ABM Agency

B2B PPC strategies also offer greater control of budget and targeting, helping to increase engagement by serving relevant content to specific audiences actively searching the web. In the evaluation stage, PPC tactics are used to outrank your competitors.

Effective Social Selling = Mindset over Tactics


Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. So why the disparity in nailing down a good social strategy for sales teams? Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company.