Navigating new spam policies: A guide to effective cold email outreach
Martech
MARCH 6, 2024
Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients.
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