KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. These are the metrics you need to determine your ROAS.

Lead Ranking 120

Lead Ranking Tactics ROAS Effectiveness 120

Contently

MARCH 23, 2023

Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce. Which provides a more comprehensive view of the customer journey? Let’s explore how engagement metrics compare to multi-touch attribution calculations.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. However, the C-Suite, not fully understanding the tool’s potential, views this as just another marketing expense rather than a strategic investment.

Allocation 114

Allocation Barriers Lead Scoring Lead Ranking 114

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Matchcraft

MARCH 7, 2023

Ignoring YouTube’s Advanced Targeting Options Each view counts. per view , so targeting anyone and everyone can easily amount to thousands of dollars with zero results to show for it. Views: The number of times your ad was actually watched by users on YouTube. The cost of YouTube ads may range between $0.10

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Martech

FEBRUARY 1, 2023

From the ANA report “Retail Media Networks: A Forced Marriage or A Perfect Partnership” The survey also asked respondents to share how their organization views their investment with RMNs, using a five-point scale ranging from “Valuable marketing tool” to “Cost of doing business.” RMNs do hold real value. RMNs do provide ROI.

Brand Identity 92

Brand Identity Branding ROAS Media 92

Martech

JANUARY 6, 2023

Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As Expanded reach and measurement. ” Clean rooms expanding across RMNs.

Multi-Touch Attribution 102

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 102

Optinmonster

MARCH 21, 2024

Experiment with different ad formats, such as dynamic ads that showcase products the user viewed on your site, to increase relevance and engagement. Dynamic Remarketing Dynamic retargeting takes personalization to the next level by showing ads that feature the specific products or services users viewed on your website.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS. However, sometimes completing that funnel is a lot easier said than done.

Activities 92

Activities Facebook ROAS Copywriting 92

LeadsRX

SEPTEMBER 8, 2021

Yes, that marketer will need to keep their Google and Facebook pixels to gather that walled-garden data and add it to the mix, but the user now has a holistic view of their marketing efforts. When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Porch Group Media

FEBRUARY 9, 2023

Linear TV ads are viewed by everyone based on an assumption of interests. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend). Easily Track Attribution A key metric to track is ROAS. Precise Targeting Precise targeting is the key to CTV advertising.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Martech

DECEMBER 7, 2023

Website traffic and engagement metrics These metrics, such as page views, bounce rate and time on site, provide valuable insights into how many potential customers visit your website, how engaged they are and even where they might be dropping off.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

LeadsRX

JANUARY 14, 2022

With MTA, Unbounce will be able to boost its analytics offerings to its customers to optimize ROAS, reduce customer acquisition cost (CAC), and increase customer lifetime value (LTV). The LeadsRx customer base has mainly been mid-market and enterprise businesses and agencies helping companies and brands improve return on ad spend (ROAS).

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Clickthrough rate reveals how often people who view your ad end up actually clicking it. Return on ad spend (ROAS). That means your ROAS for that campaign is 10:1.

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

QuanticMind

AUGUST 28, 2023

If a user saw the ad, did not click, but ended up taking an action later on, that counts as a view-through conversion. prospecting, demographic, private marketplace deals) to cost per click or cost per landing page view. If a user clicked on an ad and immediately took an action, that counts as a click-through conversion.

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Outbrain

MARCH 24, 2021

Outbrain’s proprietary Conversion Bid Strategy allows our clients to input their CPA or ROAS goal of choice, and automatically optimize their campaign to hit their goal, every time. Similarly, “Target ROAS” has been shown to deliver at least 80% of the defined Return-on-Ad-Spend goals for our clients.

Multi-Touch Attribution 26

Multi-Touch Attribution CPA Cost per Acquisition ROAS 26

Choozle

DECEMBER 1, 2021

Reflect on your campaigns and consider your successes by viewing data and trends from the previous year. Maximize your budget for RoAS. Being mindful of your industry’s landscape and your previous experience will keep you agile and allow you to follow meaningful trends that could lead to success.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

SocialPilot

JANUARY 14, 2024

LinkedIn Live streams witnessed a 437% year-on-year increase in views. With consistent posting, you can get organic views in thousands, even if your connection count is in the hundreds. Every year, LinkedIn users view 280 billion feed updates. Complete’ pages get 30% more weekly views. Users visit an average of 6.4

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

JANUARY 9, 2023

The Advertising reports are interesting and split out because they provide a different view of your data. With the tools above, questions about your users and data can transform from “How many views did page X receive?” In GA4, data-driven attribution (DDA) may be somewhat hard to find if you’re not familiar with the interface.

Marketing Attribution 114

Marketing Attribution Marketing Analytics Tools Analytics Features 114

Marketing Insider Group

SEPTEMBER 1, 2020

Cost Per Lead/ Opportunity/ ROAS. OKRs tree view in Weekdone. Brand Marketing. Customer Satisfaction(NPS/ CSAT). Revenue Growth. Marketing Tactic ROI. Performance Marketing. MarketingQualified Accounts. Sales Effectiveness. Example of Marketing & Sales Alignment using OKRs. Optional: Automate with OKR Tools.

Planning 246

Planning Work Management Marketing Management ROAS 246

Digilant

MARCH 27, 2019

Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS). How does Dynamic Creative work for those viewing my media? Setting up Dynamic Creative is an iterative process with multiple parties involved.

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

QuanticMind

AUGUST 28, 2023

If a user saw the ad, did not click, but ended up taking an action later on, that counts as a view-through conversion. prospecting, demographic, private marketplace deals) to cost per click or cost per landing page view. If a user clicked on an ad and immediately took an action, that counts as a click-through conversion.

Advertisements 52

Advertisements Advertising Cost per Acquisition Conversion 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS).

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Porch Group Media

FEBRUARY 16, 2023

These ads are shown alongside TV shows or live streams viewed on streaming devices. A key metric to track is ROAS, or the return on ad spend. Linear ads are viewed by everyone based on an assumption of interests. What is CTV Advertising? What is a CTV Device? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Choozle

DECEMBER 1, 2021

Reflect on your campaigns and consider your successes by viewing data and trends from the previous year. Maximize your budget for RoAS. Being mindful of your industry’s landscape and your previous experience will keep you agile and allow you to follow meaningful trends that could lead to success.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Outbrain

APRIL 18, 2022

Programmatic buyers are particularly affected — Brands have relied on views and impressions from the “right” audience (typically based on demographics or browsing behavior) to define successful use of their programmatic budgets for quite some time. It’s not enough to consider a campaign a success if it’s driven a certain number of views.

Allocation 48

Allocation ROAS Advertising Agencies Correlation 48

QuanticMind

NOVEMBER 1, 2018

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Choozle

NOVEMBER 19, 2021

From the start of your campaign, check quick views of real-time ad group performance easily from the Choozle platform. Hone in on meaningful metrics like click-through rate (CTR) and return on ad spend (RoAS) by viewing multiple representations of each metrics for ad groups and even specific creatives.

Marketing Report 59

Marketing Report Paid Search Agency Work Management ROAS 59

Martech

MAY 10, 2022

They come to us to research categories, read in-depth reviews, run product comparisons, and learn about feature data which includes watching videos, viewing demo content, and accessing pricing intelligence.”. A high return on ad spend (ROAS), reaching almost 2000 accounts for less than $4 each. Reviews as a gateway to buyer intent.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Stevens & Tate

MARCH 2, 2020

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. It’s now available for Target ROAS campaign. It can educate all possible consumers and sway them to your point of view. Google is extending the availability of bid and budget simulators to more smart bidding strategies.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Martech Advisor

OCTOBER 10, 2019

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. In fact, marketers are expected to manage roughly 91 marketing applications in their stack and be able to predict with far more confidence the ROI and ROAS from all this captured data.

Allocation 47

Allocation Planning ROAS Digital Marketing Funnels 47

LeadsRX

APRIL 13, 2021

For more insight about Triton’s view of audio and podcast measurement tune into the LeadsRx Attribution Podcast interview with Battaglia on the LeadsRx Blog. Founded by marketers, LeadsRx enables companies of any size to elevate marketing performance in a framework that is easily understood delivering sustainable return on ad spend (ROAS).

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Outbrain

DECEMBER 21, 2021

Via Outbrain’s media partnerships with thousands of premium publishers and websites, including CNN, New York Post, Sky News, and many more, advertisers can get native ad placements in prime online inventory, on a Cost-Per-Click model, so you only pay for actual views of your ads. Yes, Outbrain does the heavy lifting for you. Register Now.

Cost Per Click 29

Cost Per Click Advertisements Advertising ROAS 29

Choozle

NOVEMBER 19, 2021

From the start of your campaign, check quick views of real-time ad group performance easily from the Choozle platform. Hone in on meaningful metrics like click-through rate (CTR) and return on ad spend (RoAS) by viewing multiple representations of each metrics for ad groups and even specific creatives.

Marketing Report 52

Marketing Report Paid Search Agency Work Management ROAS 52

Oktopost

DECEMBER 21, 2023

Collaborative efforts can provide a holistic view of customer interactions and identify gaps in the overall customer experience. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. 765:1 average return on ad spend (ROAS), versus 321:1 ROAS for paid search campaigns. 120 average cost-per-lead acquisition.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

Directive Agency

OCTOBER 26, 2023

Improvement in performance with higher ROAS, better CVR, lower CPA, and statistically significant outcomes in incrementality studies. Select View Terms next to “Customer data terms” and read the “Policies and Additional Terms for Customer Data”. Click Payload to view the list of query string parameters.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52