By-Vertical Insights to Ring in the New Year with ROAS

Outbrain

across a number of verticals to give your New Year’s campaigns that refreshing twist. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR?

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Conversion Bid Strategy: Why Automation is Good for Your Business

Outbrain

Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. Many Outbrain advertisers are generating excellent ROAS with automated bidding modes, far better than what they could achieve with semi-automatic or manual.

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions. So we recommend using a ROAS threshold instead of Conversions. Then create an ROAS column (Revenue/Cost).

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Customer acquisition with email newsletters

Liveintent

Luckily, email newsletters can help marketers across verticals to drive their customer acquisition efforts. The campaign generated almost 1,000 post-click conversions and delivered a 183% return on ad spend (ROAS) — outperforming its social campaigns.

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Within the entertainment vertical, we're seeing clients shift budget into social.

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

6 Tips for Creating Mobile Video Ads with High ROAS. Here are six tips you can use when creating your Facebook mobile video ads for better Return On Advertising Spend (ROAS): 1) Format Your Videos to Display as Square or Vertical. Vertical or square videos will naturally take up more space in a viewer's feed, so they're more likely to appear professional and, thus, get noticed. You’ll soon start to see an uplift on your ROAS! NEW & IMPROVED!

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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. The vertical you operate in.

How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Top Performance Marketing Verticals. A lot of companies have employee referral programs.

ROAS 71

Advertiser Perceptions: Encrypted email identifiers and the changing Identity landscape

Liveintent

Respondents were manager-level and above and reflected a mix of verticals. The top three concerns for advertisers in a world post-third-party cookies and mobile ad IDs include: Advertising performance Ability to measure and prove ROI/ROAS Ability to reach target audiences.

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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Here are a few tips to keep in mind: Vertical videos are get 6-9X more engagement than square videos and 13.8%

Ads 52

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). The digital advertising landscape has faced some drastic changes in the past decade. With 763.5

8 advanced remarketing strategies to triple your ROI

Ladder.io

You have found that the Facebook audience “Sneakerheads” tends to deliver twice as high return on ad spend (ROAS) as your second-best paid audience. And that makes the Cost Per Purchase go up, and your ROAS go down. Imagine yourself being at a party.

ROI 87

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Of course, search isn’t the only PPC vertical you can optimize for. Return on ad spend (ROAS): This is a bottom line metric that evaluates the effectiveness of ad spend overall at driving financial goals. Once you have a good understanding of the best keywords and audience targeting, you can use these insights to implement advanced targeting strategies to improve your ROAS even more.

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5 Performance Marketing Industry Insights – Download the Full Guide

Outbrain

A key aspect of performance marketing is trying out different channels and A/B testing various campaigns to see what works best, continually optimizing to maximize your ROAS (return on ad spend). For every performance marketer, the daily challenge is the same. Of course, you are selling a specific product or service, you have a unique target audience to consider, and your own set of KPIs.

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5 Mistakes to Watch Out When Measuring App Campaigns

Outbrain

Here’s an example of rich in-app booking event for the travel vertical: Rich in-app events are relevant for all verticals and can be further broken down according to app and campaign goals. Not Measuring True ROAS. According to a data study by Forrester, however, a stunning 67% of app marketers do not, or simply cannot, measure the (true) ROI/ROAS of their marketing efforts, often because of a perceived lack of data.

ROAS 29

9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

And they will be separated based on the dimensions (wide, vertical, etc.): You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc.,

Ads 97

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

They appear on one line at the top of the ad, separated by a vertical dash. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%. Portfolio strategy: You may have several campaigns using the same target CPA or ROAS settings. – If you’re using Target ROAS bid strategy, the only device bid adjustment available is -100%.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Every time you think Amazon has capped, it comes out with another vertical. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS). Ever wonder who is behind those banner ads on the sites you visit the most?

Buy 67

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

They appear on one line at the top of the ad, separated by a vertical dash. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%. Portfolio strategy: You may have several campaigns using the same target CPA or ROAS settings. – If you’re using Target ROAS bid strategy, the only device bid adjustment available is -100%.

PPC 60

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

They appear on one line at the top of the ad, separated by a vertical dash. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%. Portfolio strategy: You may have several campaigns using the same target CPA or ROAS settings. – If you’re using Target ROAS bid strategy, the only device bid adjustment available is -100%.

PPC 60

Competitive Advantage in a Commoditized Industry

Moz

While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition. Also look beyond your own industry - often great ideas can come from entirely different verticals outside your own.

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

We’ve found that enterprise bid management solutions that incorporate these features consistently drive stronger SEM performance for advertisers in these (and other) verticals on average: Retailers: +26% return on ad spend (ROAS). Enterprise bid management solutions are complex, expensive and potentially offer time-saving automation. But what are bid management tools’ potential effects on the future? Is this type of automation a threat to marketers?

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choozlechat: Social to Programmatic with Tayler Carpenter, Blue Wheel Media

Choozle

We specialize in the beauty & high-end home furnishing verticals and we’ve been able to craft outside of the box audiences to reach new customers, that we haven’t been able to in the past. TC: We are a performance-focused agency and our favorite acronym is ROAS. As soon as myself or any of my team members sign into Choozle, a switch flips and we go from ROAS to CTR mode. Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads. Target ROAS : Get the best return on investment (ROI) on your spend.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Return on Ad spend (ROAS) – is the measurement of how many pounds you receive for every pound that you spend on advertising. Do you know your DCO from your DMP? We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms.

The Ultimate Guide to Google Shopping in 2019

Hubspot

In the top right-hand corner, you’ll find three vertical dots. Target ROAS (return on ad spend) and Enhanced CPC both require conversion tracking as Google uses your ad’s conversion rates to set the most efficient bid for your products. Online shopping — we all do it. Heck, it’s arguably the greatest thing since sliced bread. Did you know you can shop online for that , too? Crazy.).

Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better

Leadfeeder

These numbers can tell you things such as: How many people have seen your ad (impressions) The number and percentage of those people who clicked on the ad (clicks and click-through rate) How much each impression or click costs (cost-per-click and cost-per-thousand-impressions) How much return you’re getting on your ad spend (ROAS).

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

25 Case Study Examples Every Marketer Should See

Hubspot

And while that's great -- the company created a solution for vertical farming startup INFARM's challenge -- it doesn't stop there. Times ROI, 14 Times ROAS, 265% Amount of Sales". The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing.