Smart Bidding: The Pros and Cons of Using Google Automated Bidding


Current hallmark strategies include Maximize Conversions, Target CPA, and Target ROAS, among others. Mission accomplished; so well, in fact, they got the attention of large advertisers with dedicated PPC teams and vendor relationships. How Smart is it Really?

The Critical Building Blocks of an Enterprise Sales Engine


They know ROE and ROA, whereas standard sales wouldn’t know ROS from their ARR(se). Industry knowledge (customer, not vendor) either as a direct participant or as a studious associate. Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint.

Build 79

Channel Centric to Customer Centric: A Marketer’s Readiness Checklist

Martech Advisor

Optimize digital advertising targeting and ROAS by incorporating first-party data. This involves: Testing vendors with demos and pilots: what makes a good demo environment? Acting on unified data in real-time.

Making Big Data Actionable for Paid Search Optimization


Further, tools like these can provide other functionality that is built off of your data–such as forecasting ROAS or ROI. It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business.

25 Case Study Examples Every Marketer Should See


Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. Times ROI, 14 Times ROAS, 265% Amount of Sales".

Amazon Ads: The Ultimate Guide to Starting Your First Ad Campaign


If you’re a vendor, in order to qualify you must be active in Vendor Central, Vendor Express, Advantage Central, or KDP. Increasing your bid might help you drive even greater return on ad spend (ROAS). Businesses and brands are crowding in to become vendors and sellers.