LeadsRX

SEPTEMBER 8, 2021

LeadsRx provides marketers a pixel to collect first-party data via their website, and it ingests data from ALL touchpoints – online and offline. When the marketer adds in company revenue data, a complete picture forms and an impartial, true view of return on ad spend (ROAS) can be determined. That’s impartial data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Salesforce Marketing Cloud

FEBRUARY 2, 2022

This helps you better personalize your customers’ experiences across all touchpoints. Watch the demo to learn more. New Einstein innovations for Marketing Cloud. Marketers who send messages powered by artificial intelligence (AI) increase their engagement rates by 22%.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

LeadsRX

APRIL 13, 2021

Several analytic vendors can report on ad results within the podcast medium on their own, however, LeadsRx attribution helps with understanding how podcast advertising contributes to outcomes alongside other channels that marketers use for ad campaigns.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

LeadsRX

MARCH 21, 2022

But what Hybrid clients really want is Calvin’s experience and expertise for examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. ROAS – that’s huge for them,” Calvin said. It’s nice to show them what is working based on dollar values.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

LeadsRX

JULY 19, 2021

Our takeaway: Data can’t have influence if it is not impartial and not grounded in an actual KPI, such as return on ad spend (ROAS), where what is spent is tied to revenue achieved. Ingesting that data into a dashboard that can be manipulated into helpful reports based on touchpoints, conversions, etc.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Liveintent

SEPTEMBER 29, 2022

Improve ROAS. Identity resolution improves customer loyalty and ROAS as it refines your targeting and suppression efforts across audiences and channels. Ensure you’re partnering with an identity vendor that gives you transparency and access to as much data as possible. Your customer data is exactly that — yours.

ROAS 98

ROAS Ideal Customer Profiles Loyalty Paid Search Agency 98

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. This enables advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their return on ad spend (“ROAS”).

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108