10 PPC Trends You Can’t Ignore in 2020

Single Grain

By 2021, the global automation industry is predicted to expand quite rapidly and generate somewhere in the neighborhood of $238 billion, with the largest segment being process automation. Target ROAS : Get the best return on investment (ROI) on your spend.

PPC 81

Customer acquisition with email newsletters

Liveintent

Luckily, email newsletters can help marketers across verticals to drive their customer acquisition efforts. Custom Audiences are the most common type of segment used for acquisition. Email is a powerful channel for driving one-to-one connections and retention amongst customers.

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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions. So we recommend using a ROAS threshold instead of Conversions. Then create an ROAS column (Revenue/Cost).

ROAS 50

Advertiser Perceptions: Encrypted email identifiers and the changing Identity landscape

Liveintent

Respondents were manager-level and above and reflected a mix of verticals. The top three concerns for advertisers in a world post-third-party cookies and mobile ad IDs include: Advertising performance Ability to measure and prove ROI/ROAS Ability to reach target audiences.

ROAS 68

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

A segment that has enjoyed the benefits from native advertising is the e-commerce industry, which has seen incredible results from this relatively obscure channel. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

8 advanced remarketing strategies to triple your ROI

Ladder.io

You have found that the Facebook audience “Sneakerheads” tends to deliver twice as high return on ad spend (ROAS) as your second-best paid audience. And that makes the Cost Per Purchase go up, and your ROAS go down. Imagine yourself being at a party.

ROI 87

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search query reports help determine whether your keywords are grouped properly, if there are keywords you can add to the group (or add as negative keywords), and if you should further segment keywords into multiple ad groups and write ad copy more tailored to those groups. They appear on one line at the top of the ad, separated by a vertical dash. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 78

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Every time you think Amazon has capped, it comes out with another vertical. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS). Marketers can segment users by lifestyle, interest, intent, demographic, and viewership.

Buy 65

Competitive Advantage in a Commoditized Industry

Moz

While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition. Also look beyond your own industry - often great ideas can come from entirely different verticals outside your own.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search query reports help determine whether your keywords are grouped properly, if there are keywords you can add to the group (or add as negative keywords), and if you should further segment keywords into multiple ad groups and write ad copy more tailored to those groups. They appear on one line at the top of the ad, separated by a vertical dash. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Search query reports help determine whether your keywords are grouped properly, if there are keywords you can add to the group (or add as negative keywords), and if you should further segment keywords into multiple ad groups and write ad copy more tailored to those groups. They appear on one line at the top of the ad, separated by a vertical dash. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

Natural language processing (NLP) – Natural language processing is a specific segment of computer science devoted to the interaction of humans and computers via language. We’ve found that enterprise bid management solutions that incorporate these features consistently drive stronger SEM performance for advertisers in these (and other) verticals on average: Retailers: +26% return on ad spend (ROAS).

SEM 40

choozlechat: Social to Programmatic with Tayler Carpenter, Blue Wheel Media

Choozle

We specialize in the beauty & high-end home furnishing verticals and we’ve been able to craft outside of the box audiences to reach new customers, that we haven’t been able to in the past. TC: We are a performance-focused agency and our favorite acronym is ROAS. As soon as myself or any of my team members sign into Choozle, a switch flips and we go from ROAS to CTR mode. Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media.

ROAS 12

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Negatives and campaign priorities – Leverage negative keywords and campaign priorities to do to further segment by query.

Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better

Leadfeeder

These numbers can tell you things such as: How many people have seen your ad (impressions) The number and percentage of those people who clicked on the ad (clicks and click-through rate) How much each impression or click costs (cost-per-click and cost-per-thousand-impressions) How much return you’re getting on your ad spend (ROAS). That includes information like: Where they click on the page How far they scroll down the page How different segments of users interact with your website.

CTR 40