Sales Engine

AUGUST 24, 2015

In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions. You’re going to be well positioned and you may get to help design the RFP. Content is how you build credibility.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

SpotMe Blog

JUNE 28, 2023

By providing businesses and event planners with the ability to manage, track, and analyze their events, Cvent is a Boomset alternative that helps to increase efficiency, improve attendee experiences, and deliver meaningful return on investment.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

B2B Marketing Directions

JULY 9, 2022

In a 2021 survey of marketers by MarTech , two-thirds (67%) of the survey respondents said their organization had replaced at least one marketing technology application in the previous 12 months. So, the marketing technology landscape has grown by an astounding 6,521% since 2011.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Litmus

OCTOBER 1, 2018

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. Doing an ESP RFP: Improving Your Vendor Selection Process [Blog Post]. Any surprises? What is an ESP? Blog Post].

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. These survey findings demonstrate the importance marketing leaders place on increasing revenues from existing customers. How should the team structure the solicitation document?

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Sprout Social

DECEMBER 6, 2023

We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Benefits of B2B influencer marketing Let’s be honest; the B2B procurement process isn’t typically what one would call exciting.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Heinz Marketing

FEBRUARY 13, 2023

I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. We’re talking about their fifth annual thought leadership survey that they do annually, of course, with LinkedIn. You got it.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

SpotMe Blog

FEBRUARY 2, 2022

a pre-meeting survey. We published a free RFP template for you. RFP guide and free template. We prepared a guide to virtual event RFPs, and even give you a free template to use. Attending a regular company town hall vs. attending a user conference is not the same experience. a calendar invite. an email reminder.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Webbiquity

SEPTEMBER 26, 2023

Event Technology and Infrastructure SocialPoint SocialPoint produces trade show booth games (trivia, digital fish bowl, virtual prize wheel), social media walls, and audience response (for conducting live polls, interactive Q&A sessions, voting, and surveys) applications that promote user-generated content, increase attendee engagement, and provide (..)

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

ClearVoice

MARCH 10, 2020

If you have a large customer base, segment your lists and send out surveys. One of our clients at Superneat Marketing is RFPIO, an RFP response software provider. Their platform helps business professionals who respond to RFPs, security questionnaires, and a multitude of other complex documents. One more thing.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Hubspot

SEPTEMBER 4, 2019

RFP response management. SurveyMonkey -- survey collection. Typeform -- online form and survey-building. Typeform -- online form and survey-building. Account-based marketing tools. Call system integrations. Webinar production. SMS messaging. Accounting integrations. Interactive content. Loyalty program management.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Industrial Marketing Today

AUGUST 27, 2012

Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

B2B Marketing Directions

AUGUST 6, 2017

How Thought Leadership Impacts B2B Demand Generation was based on a survey of 1,329 business decision makers representing a wide range of industries and company sizes. Thought leadership content led 41% of C-level respondents to include a company in an RFP. These are some of the major findings of a recent study by Edelman and LinkedIn.

Thought Leadership 40

Thought Leadership B2B Thought Leadership RFP Demand Generation 40

Content Marketing Institute

AUGUST 16, 2018

Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Your RFP doesn’t have to be perfect. Send this RFP to a short list of vendors. Content technology.

Enterprise Management 61

Enterprise Management Work Management Marketing Management RFP 61

Pam Didner

NOVEMBER 5, 2020

White papers, industry trends, and survey reports conducted by marketing. Marketing-created content that would also benefit sales communications include: Product videos. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. Case studies. ROI reports and ROI calculators. Competitor comparison guides.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

SpotMe Blog

NOVEMBER 3, 2022

Post-event engagement (Q&A, surveys, on-demand content ). Download our event management RFP template and find the vendor that will help you reach your goals. #11 Mission-critical activities that can only take place in person might include: Peer-to-peer interactions. Networking. Other activities can take place online.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

JUNE 28, 2016

Respondents to the marketing survey whose teams checked marketing metrics three or more times a week were over 20% more likely to see an increased ROI in 2015 [1]. In fact, every company they surveyed, regardless of marketing spend, “was three times as likely to see higher ROI on inbound marketing campaigns than on outbound.”

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

LEADership

JANUARY 3, 2014

Sealing the deal : RFP (request for proposal) is conducted. Note: according to a survey, this is when sales slow down. Developing leads : According to 59% of B2B marketers, email is a necessary channel for increasing revenue. Consider the map to nurturing B2B marketing objectives. Make breakthroughs via research.

Buy 40

Buy Process B2B Thought Leadership RFP 40

SpotMe Blog

JUNE 30, 2023

Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events. When your event alleviates pain points and fulfills desires, attendance will rise. Steal some ideas today. #8

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hinge Marketing

JUNE 4, 2014

In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey. Stop responding to any and every RFP. Against popular belief, it does not help your firm’s visibility to respond to RFPs for which the firm is unqualified. This happens all the time.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

The ROI Guy

AUGUST 26, 2011

The new independent survey of 212 sales executives worldwide, sought to identify the biggest sales challenges and priorities facing Fortune 1000 firms worldwide, and in the process, uncovered several significant challenges and great opportunities for improvement. Influencing the RFP specification before it is issued 3.

RFP 40

RFP Differentiation Case Studies Comparison 40

SpotMe Blog

DECEMBER 7, 2022

If you’re hosting a live event, you may use surveys or ask for feedback from attendees. As long as you find the right event platform vendor using an event management RFP template. . Engagement rate. Event app adoption rate. Depending on what you’re measuring, gathering these metrics may require different tactics.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Belkins

JANUARY 24, 2020

You can do it by conducting surveys across your databases, documenting your cooperation with your freshly converted clients within RFP or discussing your current cooperation, asking relevant questions at the right moment. When you visualize this process, you start sketching your sales funnel.

Sales Management 52

Sales Management Top of Funnel Work Management Lead Ranking 52

Attendify

AUGUST 7, 2019

We ran post-event surveys through Google Forms. Not only the immediate follow-up that the sales team was doing, but also surveys, sending out the Resources page with all the event videos and slide decks, and the announcement we’ll be making soon about Empower 2020. For Empower 2020], we actually did an RFP for an event management firm.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

FEBRUARY 8, 2023

A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. In fact, 8 2% of respondents in a 2022 Delloite survey said they strongly believed AI would enhance their job performance and satisfaction. Take responding to RFPs (Request for Proposals) as an example.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

SpotMe Blog

SEPTEMBER 22, 2022

That’s because you can run Q&As , polls , and surveys. We gathered insights and surveyed about 100 customers and partners in the pharma industry about HCP engagement before, during, and after medical education events. The third HCP engagement metric Donseok talks about is survey scores. Carry out an RFP.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

The ROI Guy

FEBRUARY 19, 2010

Engaging early means helping the executive understand current business issues, establish project objectives and set overall project strategy. Majority of executives want salespeople who are willing to be held accountable, provide value and deliver results.

Peer-to-peer 40

Peer-to-peer RFP Advertising Benchmark Ads 40

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. 52 reviews) To find the event platform that meets all your event registration and other event needs, download our event RFP template and start sending it to vendors right away. #7 Look for software with flexible form customization. Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

MAY 31, 2023

To find the in-person event app that ticks all your boxes, download our comprehensive event RFP template to send to potential vendors and easily compare your options. Some events may go completely paperless, with digital schedules, surveys, and communications. Avoid manual data collection by getting it automatically fed into your CRM.

Planning 52

Planning Personalization Work Management Best Practices 52

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

Martech

FEBRUARY 14, 2023

Surveys Surveys can help you understand your customers, which can help you provide better service. Many CDPs can manage surveys, but very few CDPs can compete with the functionality of a dedicated survey platform. Questions to ask: Will my surveys be enhanced by incorporating back-end customer data? Get MarTech!

Work Management 108

Work Management Marketing Automation Services Marketing Management Multivariate analysis 108

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Research and surveys are the most valuable content in B2B.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

B2B Marketing Zone Posts

FEBRUARY 2, 2010

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we’ve put together our top 9 tips for running a more considerate procurement/RFP process.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Martech

JULY 22, 2021

Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. Draft a real RFP. Enterprises get anxious about crafting requests for proposals (RFPs), and with good reason: Developing an RFP can be a nerve-wracking endeavor.

Enterprise Management 121

Enterprise Management Marketing Automation Services Work Management Marketing Management 121