The Forward Observer

MARCH 8, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review? Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

DECEMBER 29, 2023

Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. Letter writing – Hopkins shows how to write a sales letter.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Marketing Insider Group

APRIL 17, 2023

Others like to outline or even write the piece themselves and let you take it over the finish line. This tip goes for review cycles as well. Promise to let them review your work before it’s published. Promise to let them review your work before it’s published.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

DECEMBER 14, 2021

With 70% of marketers investing in content marketing, writing impactful pieces should be a top priority for your business to stay ahead of the competition. Key Takeaways: Providing writing feedback helps you produce better quality content. Key Takeaways: Providing writing feedback helps you produce better quality content.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

The Forward Observer

DECEMBER 22, 2023

Don’t know how to leave an iTunes review? Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Heinz Marketing

MARCH 1, 2024

Consider these ten practices to ensure you avoid common writing traps: Eliminate redundancies: Remove repetitive expressions or ideas to enhance brevity and clarity in your writing. Remove unnecessary words: Trim excess words that do not contribute meaning, ensuring a lean and impactful writing style.

Opt-in 70

Opt-in Consulting Efficiency Practices 70

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? B2B copywriters need to know their clients, but they also need to know the audience they’re writing for. Not all writing is created equal. Like we said, B2B copywriters are quick learners, and they definitely don’t need to be experts in every industry they write for. Knows the Industry.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

DECEMBER 1, 2023

I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. It’s delivered in real-time, or during Monday game-tape review sessions. Recording also made it easier to write our customer summary letters.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Oktopost

FEBRUARY 12, 2024

From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing. Catch all of the episodes here and don’t forget to leave a review ! Love going Behind the Post?

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

The Forward Observer

JANUARY 5, 2024

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Don’t know how to leave an iTunes review? Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Contently

OCTOBER 18, 2022

Online Customer Reviews. Writing killer landing page copy. Review mining involves reading the online reviews of your and your competitor’s products and analyzing them to guide your marketing. So, where can you find reliable online reviews? Third-party review sites like G2 , TrustRadius , and GetApp.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Optinmonster

FEBRUARY 18, 2024

Do you want to learn how to get more reviews? Whether you run a local business or have customers around the world, the power of a review cannot be overstated. Reviews have the unique ability to shape perceptions and influence decisions. 92% of consumers read online reviews, but only 6% write them.

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. What I want it to do (write compelling copy to increase conversions). In the second part, we’ll see how the LLM responded. Don’t expect ChatGPT to understand what you’re asking it to do.

Marketing AI 136

Marketing AI Marketing & Strategy eCommerce Banners 136

Martech

APRIL 11, 2024

You better believe I’m writing about that. It processes high-volume, continuous user feedback, and data sets such as support tickets, app reviews, and Net Promoter Score/Customer Satisfaction Score (NPS/CSAT) responses. A marketing campaign using AI to help dogs in shelters get adopted?

Classified Ads 104

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 104

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. For example, partner peer reviews were an important part of their marketing. Those reviews are driven by using a cookie, so they can’t be used anymore.

Paid Search Agency 124

Paid Search Agency Marketing Attribution Top of Funnel Companies 124

Martech

MARCH 14, 2024

GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools.

Marketing AI 114

Marketing AI Enterprise Management eCommerce User-Generated Content 114

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. These reviews can significantly impact your reputation, credibility and overall success. How do you leverage top review platforms?

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. My book review posts were very popular in 2023. In fact, three of my ten most popular posts last year were book reviews.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 129

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 129

seo.co

AUGUST 2, 2022

Writing informative content with the right long-tail keywords, so the site ranks higher on Google. Get Reviews. User reviews are the best way to market your law firm for SEO purposes. Gaining positive reviews will increase your Google ranking and offer credibility that most users trust the most. SEO matters a lot.

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Martech

APRIL 7, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It can help marketers generate topics, structure and optimize text, and adjust tone, based on 11 different writing styles. Get MarTech! In your inbox.

Product 110

Product Enterprise Management Copywriting User-Generated Content 110

Salesforce Marketing Cloud

JANUARY 8, 2024

Drafting a sales contract Considerations and customization Negotiation and review process Execution and implementation Best practices and legal considerations Speed up the sales cycle from quote to close Go from lead to inked deal in record time with automation that speeds up quoting, approvals, and contracting.

Process 110

Process Practices Terms and Conditions Work Management 110

Sprout Social

SEPTEMBER 21, 2023

Some of these dependencies are required to leverage core Android libraries while others help solve common software challenges without having to write all the code from scratch. In order for the implementation to be a success, we needed a way to carefully review each PR and streamline the merges of the PRs.

Automation 104

Automation Work Management PR Class 104

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Optinmonster

MARCH 30, 2024

An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages. That’s why it’s so important to make your company reviews available for everyone to see. And, it can boost conversions by up to 15%.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

SmartBug Media

JANUARY 25, 2024

See how we support Marketing Hub > January 2024 AI Content Assistant in Workflows Email and Notification Actions *available to Marketing Hub Pro+ customers; requires Workflow plan HubSpot Update Details Using the AI content assistant in workflows will enable you to write your marketing emails or internal notifications more quickly and with ease.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Optinmonster

JANUARY 24, 2024

Asking for feedback, customer reviews, or testimonials should be part of your email automation workflow for all new customers and clients. Leverage your on-site reviews: Not only can you pull quotes from your positive reviews, but you can reach out to those customers for more details. Ask specific questions.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Content Standard

JULY 1, 2021

They may serve as an interviewee for another writer’s article, offer their byline to represent new thought leadership, or even write the content themselves. If they prefer to write content themselves, you could give them a featured spotlight on your website to drive interest and engagement. What challenges are facing the reader?

SME 142

SME Planning Brand Identity Branding 142

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” Let’s talk about a page that many companies are unlikely to have: a Customer Reviews page. Adding reviews and case studies to your website can have a positive impact on your SEO. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Mereo

JANUARY 24, 2024

A key to this amounting to a successful selling message or activity is that your professionals are there to critically review and pull in extra content and insights that make sense. These tools cannot possibly adjust price or message based on years of knowledge you have accumulated with the buyer or one similar.

Marketing AI 81

Marketing AI Advertising Agencies Ideal Customer Profiles Template 81

Trade Press Services

FEBRUARY 26, 2024

Research shows that 54 percent of decision-makers spend more than one hour per week reading and reviewing thought-leadership content. When creating that content, don’t rely on ChatGPT to write it for you, says Maria Obiedzinski, assistant vice president of content marketing for Stamats.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Go Beyond SEO

APRIL 25, 2024

Google My Business: Create and optimize your Google My Business profile, ensuring accurate information, customer reviews, and high-quality images. Local Citations: List your business on local directories, review sites, and industry-specific platforms. Engage with your followers by responding to comments, messages, and reviews.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. I requested help in writing a 15-second script incorporating our marketing theme and it actually did a pretty good job of creating something usable. Very interesting concept.”

Marketing AI 107

Marketing AI Marketing Management Marketing Automation Services Planning 107