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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth.

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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. We now rely upon a consensus of reviews before we make our decisions, even if it is something as simple as choosing a movie from our couch. Many business owners feel that their best clients come from word of mouth. It’s called Google reviews. Reviews impact SEO.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. Reviews and recommendations. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? Shout-outs. The reality?

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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word-of-mouth, the other 8th-wonder of the world. Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. Online reviews shape consumer decisions and are highly influential.

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Are you Missing this Important Opportunity to Get More Clients?

Go Beyond SEO

Word of Mouth (WoM) will always be the best form of advertising, but it’s gone digital. If you’re not prioritizing your Google reviews and actively managing your digital reputation, you are missing an important opportunity to be visible and vetted by more clients or customers. How Google Reviews Can Bring You Clients.