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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

In today’s episode, we discuss: • Tactical advice on driving word of mouth (WOM) • Strategies for measuring WOM • How NPS surveys helped Wise determine their growth and product strategy • How Wise incentivizes teams to do the hard things • The small change that generated a 3x increase in referrals • How Wise (..)

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. Writing testimonials and reviews can allow B2B clients to receive bonuses accordingly.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. But users are more discerning than they used to be.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT?

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. HubSpot ] 70% of people trust consumer reviews online. on the 5 point scale.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Reviews and recommendations. Common examples include product recommendations, reviews and customer photos. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

billion monthly active users as of 2023. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Pinterest Pinterest is a visual bookmarking site that allows users to share images across the internet. billion users in 2023. billion users in 2023.