Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Helping to extend the life of a pin, Pinterest users save pins. Surprised I’m asking?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. In fact, it’s quite the opposite.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. It also creates a pipeline for more user-generated content that will also extend the brand’s reach. Their brand collaboration with e.l.f

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Unlike journal articles, which can be used once to great effect, podcasts need to be rolled out regularly before they start generating results. User-Generated Content.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Heinz Marketing

JANUARY 7, 2022

Product-led growth counts on trials and freemium models to prove the product and convert leads into loyal users. In place of individual teams – marketing, sales, and customer success – working on separate pieces of the strategy, the teams work in unison to support users throughout the product life cycle. Lead Generation.

Product 101

Product Top of Funnel Sales Qualified Leads Churn Rate 101

SocialPilot

JANUARY 21, 2024

They look for a blend of stunning visuals, stellar reviews, and a sense of connection, all forming the heart of social media engagement. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Launch Marketing

JULY 14, 2021

Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. Social media users appreciate genuine and positive interactions, whether via fun videos or a business responding to satisfied customers. Even the New York Times (with 49.9M

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Liquid Death Mountain Water. The gag was even mentioned on SNL.

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. TikTok Ads are advertisements that are displayed to users on the TikTok app. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. In-Feed Ads.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. Our insights into TikTok's algorithm are informed by over 600 API connections, including our unique partnership with Reddit that lets us see what authentic user discussions there are saying about TikTok content and influencers.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Sprout Social

NOVEMBER 11, 2021

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Win new business by generating leads from social and capturing existing contacts’ social interactions. Which integrations are right for my business? . Lead management & CRM.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Sprout Social

JANUARY 12, 2022

Reviews and recommendations. Common examples include product recommendations, reviews and customer photos. Organic conversations, feedback and reviews can’t quite literally be bought. User-generated content and hashtags. Either on-site, social media, Google or third-party review aggregators.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Sprout Social

NOVEMBER 8, 2023

When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment. Here are five ways analyzing customer sentiment can help your business: Monitor overall customer satisfaction Happy customers leave good reviews.

Work Management 108

Work Management Marketing Management Customer Satisfaction Analysis 108

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. How Many Followers Do You Need to Monetize TikTok? million views.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign. . 2 Reviews and Testimonials.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Huptech Web

JANUARY 29, 2024

To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth. Measuring customer еxpеriеncе, usability, and value delivery involvеs tracking conversion rates, user engagement, and the percentage of usеrs taking a desired action.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

ClearVoice

DECEMBER 19, 2023

And no, “going viral” is not a content strategy.) Lead generation? Ensure each piece aligns with your goals and audience preferences while optimizing for search engines and user engagement. Your content should not only be high-quality but also optimized for user experience and SEO. Brand awareness? Defining your goals.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Sprout Social

NOVEMBER 28, 2022

Share a good review of your product. Real customer reviews matter. Sharing reviews in your Stories not only builds trust with potential buyers—it also celebrates your customers who took time to leave a review. In fact, 76% of engaged social media users say it’s important for companies to post about their employees.

Brand Identity 124

Brand Identity Branding FAQ Social Media 124

Optinmonster

NOVEMBER 3, 2021

It’s also a fantastic way to generate sales when you use the right techniques. For the large majority of users, it’s in their free time. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. Share user-generated content. Let’s get started.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Sprout Social

JANUARY 6, 2021

Generate demand with tutorials and other types of how-to videos. Once consumers have reached the consideration stage, they may know about your brand and what you offer, but it’s your job to generate demand for your products and services. For AirBnB hosts, reviews are essential reputation builders.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. And brands are able to reach targeted audiences using unique, user-centric promotions. As a result, the users on each platform are made up of different demographics. And everyone is on Facebook. Live streams.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Convert

JANUARY 17, 2024

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. What is a hashtag symbol?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. What is UGC? ” What makes a good UGC creator?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. User Experience and Features.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ClearVoice

AUGUST 9, 2021

His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. Make it a habit to check your hashtags daily and review Twitter’s trending Hashtags as well. As in #barcamp [msg]? CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

AUGUST 30, 2021

Generate qualified leads. Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. Email marketing and in-app notifications alerted Spotify users that “Your year in music is here.” Reach prospects and returning customers.

Paid Content 140

Paid Content Social Media Campaigns Media 140

Digilant

AUGUST 18, 2022

However, advertisers will face challenges using organic posts alone to drive conversions, promote new deals, or generate leads. That way, you’ll be able to get in front of more users who are likely to become followers, too. You can share just about any kind of content on Facebook, including videos, reviews, events, and more.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98