Spiralytics
OCTOBER 19, 2022
User-generated content (UGC) is a vastly popular topic in the digital marketing industry and it’s for a good reason. For the uninitiated, user-generated content refers to the content created by other people such as your loyal customers, influencers, brand ambassadors, and so on.
DivvyHQ
AUGUST 6, 2020
To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers.
Huptech Web
DECEMBER 2, 2022
What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)?
ClearVoice
AUGUST 8, 2022
They read reviews and look at customer photos to decide if they should buy something. This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you.
Buffer Marketing
JUNE 6, 2022
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.
Stevens & Tate
AUGUST 25, 2020
One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.
Single Grain
OCTOBER 25, 2022
With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. What Is User-Generated Content? 60% of people say that UGC is the most authentic type of content (compared to just 20% for brand-generated content).
RockContent
JUNE 17, 2020
User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Reviews. Did you know reviews can also be seen as UGC?
KoMarketing Associates
NOVEMBER 2, 2017
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.
Zoominfo
AUGUST 27, 2018
We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.
|
Influitive
OCTOBER 13, 2017
In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. And with consumers trusting product reviews 12 times more than traditional. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services.
seo.co
MAY 17, 2021
It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content. Reviews and testimonials.
Hubspot
JUNE 30, 2020
In my research phase , I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have.
Scoop.it
MARCH 1, 2022
Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. You can see user-generated content all over the Web in many types: Social media posts, videos, reviews and testimonials, articles and posts on blog sites , etc.
PathFactory
MARCH 22, 2019
Naturally, I hopped on Amazon and binge-consumed all the information I could find on video baby monitors–pictures, specs, feature sheets, product reviews, you name it. Having a wealth of product information and reviews easily available helped me find the perfect model within a couple of hours and order it on the spot. With this exciting new integration, PathFactory customers can bolster their Content Tracks with the power of G2’s peer reviews and UGC.
Spiralytics
MAY 30, 2022
In the online world, user-generated content (UGC) has become an effective form of engagement, allowing brands to connect with their customers organically. With UGC, you get to show off your products and services to users in an honest and organic way. Testimonials and reviews.
Outgrow
JANUARY 25, 2022
Benefits Of User-Generated Content [Infographic]. Ever wondered why websites show comment sections or product reviews as highlights on their landing pages? It helps social users to check the authenticity of the brand and the quality of your products.
ClickZ
SEPTEMBER 12, 2019
User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.
nDash
OCTOBER 23, 2018
And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters.
ClickZ
MAY 15, 2019
User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc.
LEADership
MARCH 29, 2016
They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. Peer reviews and social networking got 68% and 50% respectively. Professional reviews were considered to be as trustworthy as peer reviews, as 64% vs. 68%.
Schubert B2B
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations.
Schubert B2B
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations.
Marketo
JUNE 3, 2016
What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. This may include product and site reviews, their questions and answers, and pictures of them using your product. Here are three ways that you can use user-generated content to grow your business: 1.
Hubspot
APRIL 29, 2016
With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers.
Vidyard
OCTOBER 14, 2015
Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Advertise with reviews. Did you know that 87% of consumers use reviews to help them decide on a purchase? Kia discovered the power of reviews, and used them to create this convincing video ad: Market your events. User-Generated Content doesn’t always have to focus on products.
Hubspot
JUNE 13, 2017
We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. Why User-Generated Content?
Hubspot
MAY 24, 2017
In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed".
Hubspot
JUNE 21, 2016
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight.
Hubspot
MARCH 12, 2015
There is an option for burned out business owners, and that’s user generated content. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
Hubspot
MAY 17, 2016
User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. cosmetics company gives customers the option to submit original photos with their product reviews. When a shopper sees these user-generated photos of real people using the product they are considering, they can quickly tell whether it meets their expectations.
Influitive
NOVEMBER 1, 2017
Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution.
LEADership
FEBRUARY 19, 2016
But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. This infographic from Venngage gives some statistics that show why letting your users contribute should be a big part of your marketing strategy, as well as tips on how to encourage them. 65% of them consider user-generated content to be more honest and valuable. I’m on-board with encouraging user-generated content.
Hubspot
FEBRUARY 7, 2012
A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content?
Hubspot
APRIL 19, 2016
User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Customer reviews and pictures build a shopper’s confidence in a brand by providing relatable information and authentic answers to questions that may otherwise keep someone from buying. Social proof is essential to any marketing strategy.
Optinmonster
JANUARY 7, 2021
To answer these questions, we’ve written a detailed RafflePress review so you can see if it’s the best solution for your business. As a result, it’s an effective lead generation tool for small businesses. RafflePress Review: Why It’s the Best WordPress Giveaway Plugin.
Sprout Social
JULY 29, 2020
Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews.
Influitive
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
Fathom
AUGUST 18, 2014
Out of all industries, reviews and overall reputation are most important to the healthcare industry. I’ll check reviews online. Bottom line; we take reviews and reputation much more seriously when dealing with hospitals and treatment centers than we do with any other decision. As healthcare marketers, it’s our job to understand how important both reviews and awards are and do everything we can to earn the trust of caregivers and prospective patients.
Expert insights. Personalized for you.
77 
Let's personalize your content