Expert insights. Personalized for you.
In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. And with consumers trusting product reviews 12 times more than traditional. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. MORE
What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. This may include product and site reviews, their questions and answers, and pictures of them using your product. Here are three ways that you can use user-generated content to grow your business: 1. MORE
Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. MORE
Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. MORE
One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content. MORE
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If MORE
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. MORE
Out of all industries, reviews and overall reputation are most important to the healthcare industry. I’ll check reviews online. Bottom line; we take reviews and reputation much more seriously when dealing with hospitals and treatment centers than we do with any other decision. As healthcare marketers, it’s our job to understand how important both reviews and awards are and do everything we can to earn the trust of caregivers and prospective patients. MORE
User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Reviews. Did you know reviews can also be seen as UGC? MORE
A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content? MORE
There is an option for burned out business owners, and that’s user generated content. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them. MORE
Naturally, I hopped on Amazon and binge-consumed all the information I could find on video baby monitors–pictures, specs, feature sheets, product reviews, you name it. Having a wealth of product information and reviews easily available helped me find the perfect model within a couple of hours and order it on the spot. With this exciting new integration, PathFactory customers can bolster their Content Tracks with the power of G2’s peer reviews and UGC. MORE
Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel. By including a reviews section on your website, you can leverage user experiences that may persuade others to shop with you. Optimize lead generation elements. MORE
To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here. MORE
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction. MORE
When’s the last time you read a review? Personally, when reviews aren’t readily available, I go in search of them. For example, when I’m at Target trying to decide which printer to buy, I go to Amazon to check the reviews on my top choices. Of the many statistics on customer reviews , 72% of customers don’t take action until they have read reviews. The majority of buyers give that same credibility to customer reviews. MORE
To answer these questions, we’ve written a detailed RafflePress review so you can see if it’s the best solution for your business. As a result, it’s an effective lead generation tool for small businesses. RafflePress Review: Why It’s the Best WordPress Giveaway Plugin. MORE
User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists. MORE
Curated content comes in a number of shapes and sizes: User-generated content (UGC) – This is any form of content, including blogs, posts, Tweets, images, videos, or audio files that were created by users (and often posted via a social media site). Or, brands might collect user-generated photos and stories showcasing their product. Best Practices content marketing curate curated content syndicated content user generated content MORE
Advocacy of your brand on social media and online reviews. User-generated content on social media can be incredibly valuable. You don’t need to create everything yourself – you can create a pool of visual images, testimonials, reviews, videos, etc. MORE
Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Advertise with reviews. Did you know that 87% of consumers use reviews to help them decide on a purchase? Kia discovered the power of reviews, and used them to create this convincing video ad: Market your events. User-Generated Content doesn’t always have to focus on products. MORE
In my research phase , I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have. MORE
In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed". MORE
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. MORE
So we’ve laid everything out for you about WPForms in this in-depth review. Here’s why you should be using WPForms as your form builder plugin: WPForms Reviewed: Why It’s the Best Form Builder. Creates an Amazing User Experience. User Registration. MORE
User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Customer reviews and pictures build a shopper’s confidence in a brand by providing relatable information and authentic answers to questions that may otherwise keep someone from buying. Social proof is essential to any marketing strategy. MORE
In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. How Leveraging Ratings & Reviews can help Brands. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues. Leveraging ratings & reviews helps marketers in optimizing their social media campaigns. MORE
We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. Why User-Generated Content? MORE
And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters. MORE
They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. Peer reviews and social networking got 68% and 50% respectively. Professional reviews were considered to be as trustworthy as peer reviews, as 64% vs. 68%. MORE
In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. We now have different models such as the traditional agency model, but also our content lab which produces content at scale, as well as influencer and user generated content. MORE
We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences. MORE
User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc. MORE
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. MORE
User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. cosmetics company gives customers the option to submit original photos with their product reviews. When a shopper sees these user-generated photos of real people using the product they are considering, they can quickly tell whether it meets their expectations. MORE
It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content. Reviews and testimonials. MORE
With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers. MORE
But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. This infographic from Venngage gives some statistics that show why letting your users contribute should be a big part of your marketing strategy, as well as tips on how to encourage them. 65% of them consider user-generated content to be more honest and valuable. I’m on-board with encouraging user-generated content. MORE
DivvyHQ
AUGUST 6, 2020
To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.
Zoominfo
AUGUST 27, 2018
We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.
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Influitive
OCTOBER 13, 2017
In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. And with consumers trusting product reviews 12 times more than traditional. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services.
RockContent
JUNE 17, 2020
User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Reviews. Did you know reviews can also be seen as UGC?
Stevens & Tate
AUGUST 25, 2020
One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.
Hubspot
JUNE 30, 2020
In my research phase , I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have.
KoMarketing Associates
NOVEMBER 2, 2017
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.
PathFactory
MARCH 22, 2019
Naturally, I hopped on Amazon and binge-consumed all the information I could find on video baby monitors–pictures, specs, feature sheets, product reviews, you name it. Having a wealth of product information and reviews easily available helped me find the perfect model within a couple of hours and order it on the spot. With this exciting new integration, PathFactory customers can bolster their Content Tracks with the power of G2’s peer reviews and UGC.
ClickZ
SEPTEMBER 12, 2019
User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.
ClickZ
MAY 15, 2019
User-generated content (UGC) has grown in popularity with the proliferation of social media. It can take a number of forms — including product reviews, product ratings, Q&As, social media posts, photos, and videos. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content. User generated content can be incorporated onto product pages, home pages, community galleries, etc.
nDash
OCTOBER 23, 2018
And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters.
|
LEADership
MARCH 29, 2016
They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media. Other types of user-generated content include blogs, reviews, and status updates. Peer reviews and social networking got 68% and 50% respectively. Professional reviews were considered to be as trustworthy as peer reviews, as 64% vs. 68%.
Schubert B2B
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations.
Schubert B2B
OCTOBER 31, 2017
One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). If you are not familiar with user-generated content, the concept is fairly straightforward. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations.
Hubspot
JUNE 13, 2017
We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. Why User-Generated Content?
Hubspot
APRIL 29, 2016
With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers.
Hubspot
MAY 24, 2017
In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed".
Marketo
JUNE 3, 2016
What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. This may include product and site reviews, their questions and answers, and pictures of them using your product. Here are three ways that you can use user-generated content to grow your business: 1.
Hubspot
MARCH 12, 2015
There is an option for burned out business owners, and that’s user generated content. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
Hubspot
JUNE 21, 2016
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight.
Vidyard
OCTOBER 14, 2015
Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Advertise with reviews. Did you know that 87% of consumers use reviews to help them decide on a purchase? Kia discovered the power of reviews, and used them to create this convincing video ad: Market your events. User-Generated Content doesn’t always have to focus on products.
Influitive
NOVEMBER 1, 2017
Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution.
Hubspot
MAY 17, 2016
User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. cosmetics company gives customers the option to submit original photos with their product reviews. When a shopper sees these user-generated photos of real people using the product they are considering, they can quickly tell whether it meets their expectations.
Hubspot
FEBRUARY 7, 2012
A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content?
Optinmonster
JANUARY 7, 2021
To answer these questions, we’ve written a detailed RafflePress review so you can see if it’s the best solution for your business. As a result, it’s an effective lead generation tool for small businesses. RafflePress Review: Why It’s the Best WordPress Giveaway Plugin.
Influitive
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
LEADership
FEBRUARY 19, 2016
But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. This infographic from Venngage gives some statistics that show why letting your users contribute should be a big part of your marketing strategy, as well as tips on how to encourage them. 65% of them consider user-generated content to be more honest and valuable. I’m on-board with encouraging user-generated content.
Hubspot
APRIL 19, 2016
User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Customer reviews and pictures build a shopper’s confidence in a brand by providing relatable information and authentic answers to questions that may otherwise keep someone from buying. Social proof is essential to any marketing strategy.
Optinmonster
DECEMBER 14, 2020
So we’ve laid everything out for you about WPForms in this in-depth review. Here’s why you should be using WPForms as your form builder plugin: WPForms Reviewed: Why It’s the Best Form Builder. Creates an Amazing User Experience. User Registration.
Sprout Social
JULY 29, 2020
Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews.
Vidyard
OCTOBER 10, 2018
When’s the last time you read a review? Personally, when reviews aren’t readily available, I go in search of them. For example, when I’m at Target trying to decide which printer to buy, I go to Amazon to check the reviews on my top choices. Of the many statistics on customer reviews , 72% of customers don’t take action until they have read reviews. The majority of buyers give that same credibility to customer reviews.
Webbiquity
JUNE 10, 2020
Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel. By including a reviews section on your website, you can leverage user experiences that may persuade others to shop with you. Optimize lead generation elements.
RockContent
MAY 3, 2016
Curated content comes in a number of shapes and sizes: User-generated content (UGC) – This is any form of content, including blogs, posts, Tweets, images, videos, or audio files that were created by users (and often posted via a social media site). Or, brands might collect user-generated photos and stories showcasing their product. Best Practices content marketing curate curated content syndicated content user generated content
Webbiquity SMM
JANUARY 21, 2021
Advocacy of your brand on social media and online reviews. User-generated content on social media can be incredibly valuable. You don’t need to create everything yourself – you can create a pool of visual images, testimonials, reviews, videos, etc.
Valasys
OCTOBER 21, 2019
In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. How Leveraging Ratings & Reviews can help Brands. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues. Leveraging ratings & reviews helps marketers in optimizing their social media campaigns.
Fathom
AUGUST 18, 2014
Out of all industries, reviews and overall reputation are most important to the healthcare industry. I’ll check reviews online. Bottom line; we take reviews and reputation much more seriously when dealing with hospitals and treatment centers than we do with any other decision. As healthcare marketers, it’s our job to understand how important both reviews and awards are and do everything we can to earn the trust of caregivers and prospective patients.
ClickZ
JULY 16, 2019
In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. We now have different models such as the traditional agency model, but also our content lab which produces content at scale, as well as influencer and user generated content.
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