Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs.

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SME Work Management Tips Content 143

Content Standard

JULY 29, 2021

In our research report, Scaling Your Brand Marketing with Freelance Creators , our findings underscore how having a shared “why” among stakeholders can streamline content creation and review while eliminating common roadblocks and feedback failures. Internal subject matter experts (SMEs). Social, email, and PR teams.

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Content Standard

MAY 5, 2021

“If you are a large company, let us know what your verticals are. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. Key Takeaways.

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Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

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SME Marketing & Strategy Marketing Strategy Work Management 80

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often.

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SME Ad Building Copywriting Content 80

BOP Design

DECEMBER 26, 2018

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content. Are they going to send questions in advance for you to review? If you aren’t sure which vertical the article is going to target, ask. Review for Accuracy.

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SME Content Copywriting Paper 48

Moz

FEBRUARY 22, 2021

In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. To do this, take a look at Search Console’s Rich Results Report to review pages at scale, or use their Structured Data Testing Tool and Rich Results Test to inspect individual pages. How to Find Address Schema Errors.

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