What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.

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The Maker SERP Squeeze: Why Should SEOs Care?

Moz

Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features. Reviews. Reviews.

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Practical Techniques to Improve Both Brand and Brand Review SERPs

SEMrush

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

ClickZ

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. The post Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency appeared first on ClickZ.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

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15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. Think of SERPs like a market.

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How to Build an Effective Senior Care Review Acquisition Strategy in 5 Steps

SmartBug Media

While a lot has changed in the senior living landscape over the last 18 months, one thing remains constant: Reviews in senior care still matter. One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy.

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP.

How to Build a Review Acquisition Strategy

SmartBug Media

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line.

Effective ways to ask for and get more customer reviews

Sprout Social

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. And it’s the reason Google can quickly shift gears, displaying different results and powering the Knowledge Graph on the right-hand side of a SERP when appropriate. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. The bulk of SERP links are business websites that are offering a product, service, or content to the reader. Then there are the review sites. Changing SERPs. So what does the incredible shrinking SERP mean?

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Google Review Stars Drop by 14%

Moz

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It definitely appears that Google dropped review snippets from page-1 SERPs across the roughly 48-hour period around their announcement (note that measurements are only taken once per day, so we can't pinpoint changes beyond 24-hour periods).

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Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP. Just install WP Review and go to town! I use WP Review by MyThemeShop and it works for me.

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Customer Reviews and Testimonials: Why They Matter and How to Manage Them

ClearVoice

Customer reviews. According to BrightLocal , 87 percent of consumers read online reviews for local businesses in 2020. Negative reviews make 92 percent of consumers less likely to use a business, again according to BrightLocal. Do customer reviews affect SEO? Reviews.

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. The key is targeting the SERPs where your most qualified traffic is headed. Naturally, as your page falls on the SERP, your CTR falls as well. Reviews.

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There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Moz

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). because we’re going to learn how to mine the SERPs for SEO gold!

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How to Leverage Customer Reviews To Increase Leads

Referral Rock

If you get those customers to rave about you in testimonials and reviews, you can leverage that praise at precisely the right moment to convert more prospects. Reviews and testimonials are worth their weight in gold as lead generation tools. So in this post, I’ll reveal how to earn more positive reviews and use them to boost conversions! The power of online reviews. What’s more, 93% of consumers admit that online reviews influence their purchasing decisions.

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.

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How to Write a Strong SEO Title Tag (with Formulas & Templates!)

Single Grain

A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. While this can help increase clicks on your site or get the user’s attention, it does not show up completely in the SERPs, which negates the purpose.

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — Understand your brand’s current visibility on the SERPs.

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Health Systems’ New Best Friend: Google AdWords Review Extensions

Fathom

Out of all industries, reviews and overall reputation are most important to the healthcare industry. I’ll check reviews online. Bottom line; we take reviews and reputation much more seriously when dealing with hospitals and treatment centers than we do with any other decision. As healthcare marketers, it’s our job to understand how important both reviews and awards are and do everything we can to earn the trust of caregivers and prospective patients.

ClickFlow Review: How We Grew ElectricityRates.com’s SEO Traffic by 327% in 30 Days

Single Grain

Using ClickFlow, I helped multiple webpages climb the search engine results pages (SERPs) to increase their organic traffic, CTR, and impressions. This means that all the keywords mentioned above are competitive, and it can be tough to stand out in the SERPs.

2020 Year-In-Review: Industry-Leading Pace of Innovation

Conductor

You can track how your content ranks on the Amazon search results in addition to tracking the visibility of your Amazon product listing on the Google SERP (and other search engines) for a comprehensive view of non-traditional content on traditional search engines.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 3) Entice Your Audience with On-SERP SEO. FAQ Schema markup allows you to capture more real estate in the SERPs, even if you aren’t ranking number one.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs.

What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

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SurferSEO vs. Clearscope

Single Grain

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. SurferSEO markets itself as both a SERP Analyzer and Content Editor. SERP Analyzer. With the extension, you get data right there in the SERPs.

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Book Review: The B2B Social Media Book

Webbiquity SMM

Rank is not “dead” as the authors claim; true, with Google experimenting more with image results, additional ad placements , personalized search, and even displaying email results on SERPs , rank doesn’t have quite the unique value that it once did. Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L.

Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. The team told me not to stuff my nut graf with keywords for Google’s sake, but to review related keywords and choose a couple relevant ones to expand on. Storytelling Google Inverse Netflix Newsweek seo SERP

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4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. On the other hand, movie, book or restaurant reviews can be written by almost anyone, as long as the review is informative and well written.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. The more active your business' social media platforms are, the greater your presence will be on the web – and these accounts will often show up on the SERPs when your brand's name is entered: Another key SEO factor that social media can influence is intent. By publishing customer reviews on Facebook and other social platforms, you can work to increase rating visibility.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Dive Deeper: Anatomy of the SERPs (And How to Get on Page 1!). It reflects poorly on your company to appear below others in these SERPs!