Moz

JUNE 2, 2021

Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?

SERP 70

SERP Aggregators SEO Optimization 70

SEMrush

OCTOBER 30, 2018

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc.

SERP 88

SERP Brand Identity Branding Practices 88

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

First-Mover Advantage 100

First-Mover Advantage Guidelines Work Management Click Rate 100

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. How to get more reviews from customers.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

Biznology

AUGUST 8, 2017

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP.

Google 138

Google SERP FAQ Paid Search Agency 138

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

AUGUST 13, 2021

While a lot has changed in the senior living landscape over the last 18 months, one thing remains constant: Reviews in senior care still matter. One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. Step 1: Choose the best channels for your reviews.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Marketing Insider Group

NOVEMBER 6, 2023

Improve page speeds: Users will lose interest in a page that takes too long to load, especially if they see another result on the search engine results page (SERP) that might have what they’re looking for. Ensure your page loads quickly to make it easy for visitors to access the information they want.

Paid Search Agency 251

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 251

seo.co

NOVEMBER 10, 2022

In this article we will review what Ahrefs has to offer, so you can decide if it’s worth the cost or not. Cons: Doesn’t provide as much detail or user reviews when compared with other tools like SEMrush and SpyFu which offer more insights into specific industries such as eCommerce stores, health blogs, etc. What is Ahrefs?

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Contently

FEBRUARY 14, 2023

Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand. These key components, used judiciously in content and paired with overall user experience, tickle the search engine’s algorithm and move high-quality content to the top of SERPs.

Intent 194

Intent Optimization Google SERP 194

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." Review drops by category. Note that every industry experienced some loss of review snippets.

Google 50

Google SERP CAN-SPAM CTR 50

SmartBug Media

AUGUST 4, 2020

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line. Sounds too good to be true, right?

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Marketing Insider Group

APRIL 10, 2023

To avoid it, review the specs for every product or listing you plan to add to your campaign and compile a comprehensive list of negative terms that you’d like to exclude from your search bids. Despite important innovations like Google’s featured snippets , increasingly crowded organic SERPs are less useful for today’s e-commerce prospects.

PPC 289

PPC Paid Content eCommerce Allocation 289

Bluetext

JANUARY 21, 2022

These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. Depending on the relevance of the site content, users may also see a SERP Feature (a well-packaged snippet of information from the relevant search result’s page). Get in touch with us here.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Marketing Insider Group

AUGUST 15, 2023

But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs. User-Generated Content User-generated content refers to any content–text, videos, images, reviews, etc.–created created by people, rather than brands.

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

ClearVoice

MARCH 1, 2021

Customer reviews. According to BrightLocal , 87 percent of consumers read online reviews for local businesses in 2020. But if you own or assist in running a business, you’re probably already well aware of the fact that online customer reviews matter, whether you’re a local business or not. YES , reviews affect SEO.

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. ” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most. The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Top Rank Marketing

MARCH 27, 2024

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Reviewing the latest updates: At TopRank Marketing, we keep a close eye on the ever-changing Google algorithm so we can make sure our clients are in the loop.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Hubspot

OCTOBER 13, 2020

They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — Understand your brand’s current visibility on the SERPs. so your brand stays top of mind.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Directive Agency

APRIL 21, 2023

Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ It can also improve local SEO indirectly by amassing reviews.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. LinkedIn has added a new Ads tab on Pages for increased ad transparency. What it is. See something we missed?

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Go Beyond SEO

JUNE 7, 2023

Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs). The ads come up in a high position in SERPs, making them more likely to get clicks. With SEO, you’re not paying for ad space, but rather optimizing your website to rank higher in SERPs organically.

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs). The ads come up in a high position in SERPs, making them more likely to get clicks. With SEO, you’re not paying for ad space, but rather optimizing your website to rank higher in SERPs organically.

SEO 78

SEO Ads Google SERP 78

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO. Maximize your marketing efforts by optimizing for SERP and social media, both. There’s no better time to do it than now.

Social Media 154

Social Media SEO Cost Per Click Media 154

Optinmonster

DECEMBER 20, 2023

Example: “OptinMonster review”. So, a quick look at the SERPs can reveal a lot. Awareness stage = Informational keywords Consideration stage = Commercial intent Decision stage = Transactional keywords Even with all the fancy keyword tools, there’s no substitute for a good old SERP analysis. How to conduct a SERP analysis?

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Conductor

OCTOBER 14, 2022

The last time we saw a shift this large was in September when the rollouts of the Product Reviews and September core updates were completed. Thus far, the scale of the update—which is still unconfirmed by Google—seems to be fairly significant. Source: SEMRush. So brace yourselves for more turbulence in the coming days.

Google 111

Google SERP Course Traffic 111

Top Rank Marketing

FEBRUARY 14, 2024

Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements. Meanwhile, a link from a highly relevant site like a software review service might prove highly valuable. When it comes to your SEO link building strategy, consider relevance your main objective.

Link Building 94

Link Building SEO Ad Building Lead Scoring 94

Marketing Insider Group

DECEMBER 20, 2022

Another part of your plan that shouldn’t take more than a few weeks of dedication is to clean and update your website, testimonials and reviews, and social media. Are you asking for Google reviews or testimonials? The only mistake you’re making is not asking your customers for reviews at all. Testimonials.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Spiralytics

AUGUST 23, 2023

It optimizes your articles for rich snippets by highlighting all the crucial information on the page and making sure all the details look organizes on the search engine results page (SERP). Zero-click searches happen when users find the answer they need on the SERP, meaning they don’t click on any of the web pages anymore.

SEO 62

SEO Practices SERP Lead Scoring 62