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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel.

SEO 232
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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. of all website traffic. of all website traffic.

SEO 202
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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

By providing a text version of your video content, you’re feeding search engines with rich, indexable content. This can help improve your video’s visibility in search results. Tools like automatic captioning can help, but always review for accuracy. It helps them find and understand your video content.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

The relationship between UX and SEO is more intertwined than ever, with user experience directly influencing search engine rankings and overall website effectiveness. User Experience Drives SEO Search engines, like Google, are all about user satisfaction. It’s just as crucial for SEO. Is your content easy to read?

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? Quick Takeaways SEO forecasting is about proactively navigating and preparing for changes in search engine optimization, rather than just reacting to them. Remember BERT from 2019?

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12 Smart AI Content Writing Tools To Try Today

Marketing Insider Group

Review this list that breaks down which ones are most promising. Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Consider Frase, Scalenut, Surfer, and WriteSonic for help with search engine optimization.