Email Platform Requirements & RFI Template for Buyers

TrustRadius Marketing

The templates in this post will give you a head start on formulating your requirements and your questions for vendors. RFI Template for Email Platforms. Here is a sample list of questions to send to email marketing or marketing automation vendors you might be considering.

RFI 52

[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. A bake-off would typically involve two vendor finalists.


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The Straightforward Guide to RFIs


In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? What does RFI mean? RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. Best Practices for RFI Documentation.

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Why Helping Buyers Feel Confident Is Vital for Effective Marketing

B2B Marketing Directions

Over the past two-plus decades, I've reviewed dozens of these buying guides, and unfortunately, most of them focus almost entirely on the attributes, features, and capabilities that prospective buyers should look for when evaluating a particular type of solution.

RFI 52

How to Choose an A/B Testing Tool in 2023


One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular? And the shift should make sense for you: Adoption-wise Vendor support-wise — If you have a great rapport with your existing vendor, this means something.