Rating the Crowd-Sourced Marketing Software Review Sites
Customer Experience Matrix
JANUARY 5, 2016
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product.
Book Review: DISCOVER Questions Get You Connected
MARCH 2, 2017
Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Book Reviews Sales book review Deb Calvert DISCOVER questions People First PS sales selling
The harsh marketing truth about online reviews
grow - Practical Marketing Solutions
JULY 8, 2015
As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews.
3 Powerful Hidden Benefits of Customer Reviews
NOVEMBER 11, 2015
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. .
B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
JUNE 2, 2015
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. 3 Keys to Getting Glowing Product Reviews.
Book Review: Content Rules
JUNE 24, 2013
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.”
Peer Reviews With a Difference
JUNE 3, 2014
People love online review sites even if they don’t always trust them. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.
Book Review: Social PR Secrets
MARCH 31, 2014
Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics
Book Review: Optimize
NOVEMBER 5, 2012
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.
2015: The Modern Marketing Year in Review
DECEMBER 3, 2015
Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year.
Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)
JANUARY 5, 2017
The post Infer’s Year in Review: Goodbye 2016, Hello 2017! As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year.
Your Digital Marketing Strategy Depends on Online Reviews
NOVEMBER 10, 2016
Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own. When Reviews Go Wrong.
How to Get Positive Reviews for Your Business
SEPTEMBER 29, 2016
Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry.
Book Review: Hooked on Customers
JUNE 12, 2014
Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.
A Lattizen Year in Review – Top Content
DECEMBER 28, 2015
The post A Lattizen Year in Review – Top Content appeared first on Lattice Engines With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.
Super Teams, a book review
Your Sales Management Guru
JUNE 18, 2014
Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. For a management book, this is an excellent page turner.
The New Rules of Lead Generation: Book Review
The Effective Marketer
APRIL 30, 2013
Scott, for review. I hope the following review helps you make up your mind. Book Review Lead generation book david t. scott new rules of lead generation review I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO
The Dos and Don’ts of Review Sites
OCTOBER 21, 2014
The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses?
The Keys to a Five Star Review Program
Modern B2B Marketing
JANUARY 5, 2016
Once I found a restaurant with a good rating and some great written reviews, I made my selection and headed there to enjoy some delicious seafood! This blog will explore the value that reviews provide to marketers and a few ways to get started. Reviews help us make informed decisions.
Tech Review: HipChat vs. Skype
EMagine B2B Blog
FEBRUARY 24, 2015
You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error.
Facebook Rolls Out Reviews for Places
OCTOBER 16, 2013
While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.
Why a Negative B2B Customer Review Can Be an Opportunity for Growth
JANUARY 24, 2017
Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. So, what’s wrong with one negative review? Remember that the client or prospect who left you a negative review is a human being.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
FTC Disclosure: gShift Labs provided no compensation in any form for this review. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).
The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
Modern B2B Marketing
AUGUST 4, 2015
Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions.
Why Negative Reviews Are Still a Big Ecommerce Win
AUGUST 27, 2015
Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with.
HubSpot Signals Product Review "She just read the email" (from #Inbound13)
AUGUST 26, 2013
You get an on-screen notification, as well as a summary list of activity that you can review. Last week at Inbound, HubSpot announced a new product, Signals.
Book Review: Tales From a Veteran Blogger
APRIL 10, 2013
blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager
The business of reviews and search and for small hotels and restaurants
FEBRUARY 16, 2016
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.
12 Places Businesses Should Be Collecting Online Reviews
OCTOBER 23, 2012
We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Everywhere on the internet you can get online reviews. Google Reviews/Local/Places/+. The reviewer's expertise.
Pinterest Reviews: Have you “Tried It” yet?
DECEMBER 13, 2016
While Buyable Pins are nothing new, tracking the performance and seeing user reviews of those Pins is new. Just like local listings or other review sites (we’re looking at you, Yelp) users can now review Pins by clicking Pinterest’s new “Tried It” checkmark.
eMagine’s 2014 Year in Review [Infographic]
EMagine B2B Blog
JANUARY 1, 2015
As yet another successful year comes to a close for the eMagine team, we’d like to reflect on some of the most important highlights of 2014. Not only did we grow in employees, clients and offices, we created footprints into 10 new states and 6 new regions.
KoMarketing Year in Review: Top Posts from 2015
DECEMBER 29, 2015
2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST.
Get Shining Online Business Reviews
AUGUST 26, 2013
It’s now easier than ever to share an online business review – good or bad. You hold the power to better business reviews and higher search results right in the palm of your hands. Why are online business reviews so important? What to do about a negative review.
Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"
AUGUST 14, 2014
Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read.
It’s All About the People: A Review of "Never Be Closing"
AUGUST 21, 2014
I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself.