Expert insights. Personalized for you.
Half of email marketers see their email review and approval process as too lax or too burdensome. A process that’s too lax might not involve enough people or a proper review cycle. How tools like Litmus Proof can help you streamline cumbersome review processes. MORE
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Reviews increase your chances of being discovered. The great thing about reviews is that they seem to build on themselves. MORE
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). Some sites verify that the reviewer actually uses the product. MORE
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. MORE
Ugh, not another pipeline review! As a team leader, you hold weekly or biweekly pipeline reviews with every rep to gauge the health of their active deals. Pipeline reviews are essential, but are they working as they should? MORE
To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Business flows” map the movement of data through business processes such as reviewing a resume or onboarding a new customer. Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. MORE
Website development reviews are highly crucial in some respects. So as the owner of your web development company , it is essential for you to check each and review posted on your webpage. Dealing with negative reviews is a skill. MORE
The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review. MORE
Pipeline & Revenue Growth User Reviews advocate marketing advocate marketing program B2B marketing B2B referrals b2b reviews customer engagement customer referrals customer reviews G2 Crowd online reviews product reviews reviewsToday’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. MORE
New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game. It’s widely known that reviews are both important and impactful for B2C businesses, and understanding how to handle reviews is an essential piece of business know-how. MORE
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. Peer reviews are highly prized in the purchase decision process, not only for validating the claims of the seller, but for showing evidence of the product’s relevance to the buyer’s own industry. MORE
The company says even one inauthentic review is unacceptable. All reviewers in the U.S. In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews. The post Review bots, fake news, and the misinformation age appeared first on Biznology. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. MORE
Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line. MORE
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many. MORE
Grit is one of our core values. However, it’s one thing to write it in a company handbook and another to live up to it. In 2020, that’s exactly what we did. We navigated through the darkness, in unknown territory, drawing the map as we went. We pivoted, stepped forward, and found new footing. MORE
Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Multi-location models for managing reviews. MORE
The post Triblio’s 2020 Year in Review appeared first on Triblio. Despite a rocky start, and some speed bumps along the way, 2020 has refreshed our perspective as we move ahead to 2021. We want to thank you for all the support, reading the blog, and helping make this year great! MORE
One aspect of this newfound transparency is online reviews. It’s likely that your company already has a handful of reviews on the web, and it’s also possible that those aren’t 100% complimentary. Customer Advocacy Online Reviews MORE
CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute. Are you too busy to check your web analytics? MORE
Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. MORE
Social media and review sites give customers free reign to voice their opinion about a business or product. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Consider these statistics ( source ): Nearly 95% of online shoppers read online reviews before making a purchase. What is the tone of the review? MORE
Whether a prospect was sent your way by a friend or heard your name somewhere else, they’ll usually begin your relationship with an online search, which most often surfaces your reviews at the top. Not convinced reviews carry heavy weight? Yelp now has 214 million reviews.). MORE
Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. Why negative reviews are good for your brand (yes, you read. We’re going to let you in on a little secret. However, they can really be a good thing. MORE
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon. MORE
The post 2020 Influitive Product Year-in-Review appeared first on Influitive. At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes. MORE
The same holds true when it comes to setting sales reps up for success each quarter through what your team practices every week, especially in your pipeline reviews. This is especially true for one of the most impactful pieces of your sales organization: your pipeline review meetings. MORE
Reviews can make or break a buying decision for many people. In today's B2B environment, is your business doing everything it can MORE
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. The key phrase: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” MORE
These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally. Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do? MORE
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase. MORE
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan. MORE
Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Following chapters reviewing the structure and value of a needs-based selling approach (which successful sellers with deep experience may choose to skip over) comes the “meat” of the book: the DISCOVER Questions framework, an acronym for the eight key types of inquiries: Data questions. MORE
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making. Essentially, online reviews should be a key element of any marketing strategy. MORE
Review Related Topics SendX
DECEMBER 11, 2019
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase.
Influitive
FEBRUARY 22, 2018
Pipeline & Revenue Growth User Reviews advocate marketing advocate marketing program B2B marketing B2B referrals b2b reviews customer engagement customer referrals customer reviews G2 Crowd online reviews product reviews reviewsToday’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influitive
NOVEMBER 11, 2015
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Reviews increase your chances of being discovered. The great thing about reviews is that they seem to build on themselves.
Influitive
DECEMBER 3, 2017
Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. Why negative reviews are good for your brand (yes, you read. We’re going to let you in on a little secret. However, they can really be a good thing.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Marketing Insider Group
OCTOBER 26, 2020
The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review.
Influitive
DECEMBER 12, 2017
These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally. Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do?
Influitive
MARCH 16, 2018
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.
Influitive
DECEMBER 22, 2020
The post 2020 Influitive Product Year-in-Review appeared first on Influitive. At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.
Influitive
JUNE 2, 2015
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
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Oktopost
JANUARY 6, 2021
Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.
Biznology
JUNE 14, 2019
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making. Essentially, online reviews should be a key element of any marketing strategy.
LeadSloth
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements.
InsightSquared
JUNE 23, 2020
Ugh, not another pipeline review! As a team leader, you hold weekly or biweekly pipeline reviews with every rep to gauge the health of their active deals. Pipeline reviews are essential, but are they working as they should?
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Altitude Branding
JULY 17, 2020
Website development reviews are highly crucial in some respects. So as the owner of your web development company , it is essential for you to check each and review posted on your webpage. Dealing with negative reviews is a skill.
Webbiquity
JUNE 24, 2013
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.
Webbiquity
MARCH 2, 2017
Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Following chapters reviewing the structure and value of a needs-based selling approach (which successful sellers with deep experience may choose to skip over) comes the “meat” of the book: the DISCOVER Questions framework, an acronym for the eight key types of inquiries: Data questions.
Customer Experience Matrix
AUGUST 27, 2020
To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Business flows” map the movement of data through business processes such as reviewing a resume or onboarding a new customer. Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Content Marketing Institute
FEBRUARY 19, 2020
CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute. Are you too busy to check your web analytics?
Sprout Social
OCTOBER 22, 2020
Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Multi-location models for managing reviews.
Litmus
AUGUST 6, 2020
Half of email marketers see their email review and approval process as too lax or too burdensome. A process that’s too lax might not involve enough people or a proper review cycle. How tools like Litmus Proof can help you streamline cumbersome review processes.
Biznology
MAY 7, 2019
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. Peer reviews are highly prized in the purchase decision process, not only for validating the claims of the seller, but for showing evidence of the product’s relevance to the buyer’s own industry.
Speaker: Nima Gardideh, CTO, Pearmill
Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.
Customer Experience Matrix
JANUARY 5, 2016
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). Some sites verify that the reviewer actually uses the product.
Biznology
JANUARY 17, 2018
The company says even one inauthentic review is unacceptable. All reviewers in the U.S. In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews. The post Review bots, fake news, and the misinformation age appeared first on Biznology. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over.
Zoominfo
JANUARY 22, 2019
Social media and review sites give customers free reign to voice their opinion about a business or product. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Consider these statistics ( source ): Nearly 95% of online shoppers read online reviews before making a purchase. What is the tone of the review?
Outbound Engine
OCTOBER 6, 2020
Whether a prospect was sent your way by a friend or heard your name somewhere else, they’ll usually begin your relationship with an online search, which most often surfaces your reviews at the top. Not convinced reviews carry heavy weight? Yelp now has 214 million reviews.).
Webbiquity
AUGUST 28, 2018
New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game. It’s widely known that reviews are both important and impactful for B2C businesses, and understanding how to handle reviews is an essential piece of business know-how.
Biznology
APRIL 30, 2018
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. The key phrase: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
SmartBug Media
AUGUST 4, 2020
Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line.
InsightSquared
MARCH 29, 2021
The same holds true when it comes to setting sales reps up for success each quarter through what your team practices every week, especially in your pipeline reviews. This is especially true for one of the most impactful pieces of your sales organization: your pipeline review meetings.
Square 2 Marketing
SEPTEMBER 15, 2020
One aspect of this newfound transparency is online reviews. It’s likely that your company already has a handful of reviews on the web, and it’s also possible that those aren’t 100% complimentary. Customer Advocacy Online Reviews
Outreach
JANUARY 12, 2021
Grit is one of our core values. However, it’s one thing to write it in a company handbook and another to live up to it. In 2020, that’s exactly what we did. We navigated through the darkness, in unknown territory, drawing the map as we went. We pivoted, stepped forward, and found new footing.
Triblio
DECEMBER 11, 2020
The post Triblio’s 2020 Year in Review appeared first on Triblio. Despite a rocky start, and some speed bumps along the way, 2020 has refreshed our perspective as we move ahead to 2021. We want to thank you for all the support, reading the blog, and helping make this year great!
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