Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product.

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The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews.

Trending Sources

Don’t Review Your Employer on Glassdoor Until You Read This!

grow - Practical Marketing Solutions

On the contributor side, it’s satisfying to vent your frustration about your terrible department head or never-present CEO, knowing your review of the company is anonymous. The court’s reasoning was that the reviews are not political speech and are therefore not protected.

Reviews Matter

Lead Liaison

For those who do not know, online reviews are basically the opinions of consumers on certain products and services, posted either on the company’s website, on social media networks, on e-commerce sites, but also on review platforms, such as Yelp, TripAdvisor, G2 Crowd , Capterra , TechCrunch, Wired, IMDb, CNET, RateMDs, Foursquare and many more. . Regardless of their importance, it is surprising that not many business owners can fully grasp the importance of online reviews yet.

3 Powerful Hidden Benefits of Customer Reviews

Influitive b2b

Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. .

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive b2b

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. 3 Keys to Getting Glowing Product Reviews.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

2015: The Modern Marketing Year in Review

Modern Marketing

Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year.

Book Review: Content Rules

Webbiquity

” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.”

Book Review: Social PR Secrets

Webbiquity

Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin.

Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)

Infer

The post Infer’s Year in Review: Goodbye 2016, Hello 2017! As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year.

Your Digital Marketing Strategy Depends on Online Reviews

Content Standard

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own. When Reviews Go Wrong.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry.

Book Review: Optimize

Webbiquity

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.

Book Review: Hooked on Customers

ViewPoint

Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.

From Painful to Productive: Tips for Reinventing Pipeline Reviews

Akoonu

Pipeline Reviews are notoriously painful. In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. A random survey of your colleagues will tell you nearly everyone involved hates these meetings, or considers them a waste of time.

Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, for review. I hope the following review helps you make up your mind. Book Review Lead generation book david t. scott new rules of lead generation review I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

The Dos and Don’ts of Review Sites

Vertical Response

The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses?

Facebook Rolls Out Reviews for Places

Vertical Response

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.

Tech Review: HipChat vs. Skype

EMagine B2B Blog

You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error.

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The Keys to a Five Star Review Program

Modern B2B Marketing

Once I found a restaurant with a good rating and some great written reviews, I made my selection and headed there to enjoy some delicious seafood! This blog will explore the value that reviews provide to marketers and a few ways to get started. Reviews help us make informed decisions.

Why Negative Reviews Are Still a Big Ecommerce Win

Hubspot

Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

You get an on-screen notification, as well as a summary list of activity that you can review. Last week at Inbound, HubSpot announced a new product, Signals.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions.

Why a Negative B2B Customer Review Can Be an Opportunity for Growth

Content Standard

Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. So, what’s wrong with one negative review? Remember that the client or prospect who left you a negative review is a human being.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly.

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A Lattizen Year in Review – Top Content

Lattice

The post A Lattizen Year in Review – Top Content appeared first on Lattice Engines With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.

Book Review: Tales From a Veteran Blogger

Paul Gillin

blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager

12 Places Businesses Should Be Collecting Online Reviews

Hubspot

We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Everywhere on the internet you can get online reviews. Google Reviews/Local/Places/+. The reviewer's expertise.

Book Review: Marketing in the Round

Webbiquity

Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO

The business of reviews and search and for small hotels and restaurants

Biznology

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

eMagine’s 2014 Year in Review [Infographic]

EMagine B2B Blog

As yet another successful year comes to a close for the eMagine team, we’d like to reflect on some of the most important highlights of 2014. Not only did we grow in employees, clients and offices, we created footprints into 10 new states and 6 new regions.

KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST.

Pinterest Reviews: Have you “Tried It” yet?

Vertical Response

While Buyable Pins are nothing new, tracking the performance and seeing user reviews of those Pins is new. Just like local listings or other review sites (we’re looking at you, Yelp) users can now review Pins by clicking Pinterest’s new “Tried It” checkmark.

Get Shining Online Business Reviews

Vertical Response

It’s now easier than ever to share an online business review – good or bad. You hold the power to better business reviews and higher search results right in the palm of your hands. Why are online business reviews so important? What to do about a negative review.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

FTC Disclosure: gShift Labs provided no compensation in any form for this review. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).

Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"

ViewPoint

Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read.

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