3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

UpCity

Reviews can make or break a buying decision for many people. In today's B2B environment, is your business doing everything it can

Review 162

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review.

Review 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Study: Advocate Marketing Helps Brands Get 17.5X More Reviews

Influitive

Pipeline & Revenue Growth User Reviews advocate marketing advocate marketing program B2B marketing B2B referrals b2b reviews customer engagement customer referrals customer reviews G2 Crowd online reviews product reviews reviewsToday’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.

Review 201

3 Powerful Hidden Benefits of Customer Reviews

Influitive

Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Reviews increase your chances of being discovered. The great thing about reviews is that they seem to build on themselves.

Review 187

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Opportunity In Negative Online Reviews

Influitive

Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. Why negative reviews are good for your brand (yes, you read. We’re going to let you in on a little secret. However, they can really be a good thing.

Review 126

2020 Influitive Product Year-in-Review

Influitive

The post 2020 Influitive Product Year-in-Review appeared first on Influitive. At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

Review 130

2020 Year in Review

Oktopost

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Influitive

These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally. Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do?

Review 171

How To Turn Customer Advocacy Into Product Insights And Reviews

Influitive

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Review 135

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority. Angela wanted Code42’s customers to review its endpoint data protection and security product, CrashPlan.

Review 153

How To Reply To Online Reviews

Biznology

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making. Essentially, online reviews should be a key element of any marketing strategy.

Review 101

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements.

Review 158

Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. Business flows” map the movement of data through business processes such as reviewing a resume or onboarding a new customer. Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to effectively run a multi-location review management strategy

Sprout Social

Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Multi-location models for managing reviews.

[Report] How to Improve Email Review Cycles and Approvals

Litmus

Half of email marketers see their email review and approval process as too lax or too burdensome. A process that’s too lax might not involve enough people or a proper review cycle. How tools like Litmus Proof can help you streamline cumbersome review processes.

Book Review: DISCOVER Questions Get You Connected

Webbiquity

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Following chapters reviewing the structure and value of a needs-based selling approach (which successful sellers with deep experience may choose to skip over) comes the “meat” of the book: the DISCOVER Questions framework, an acronym for the eight key types of inquiries: Data questions.

Review 158

Book Review: Content Rules

Webbiquity

” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

Review 197

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

— Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. Or, simply watch and learn as panelists examine how to review your website’s content through content audit techniques and answer questions.

Review 227

10 Simple Steps: How to Get Online Reviews for Your Business

Outbound Engine

Whether a prospect was sent your way by a friend or heard your name somewhere else, they’ll usually begin your relationship with an online search, which most often surfaces your reviews at the top. Not convinced reviews carry heavy weight? Yelp now has 214 million reviews.).

2020: Outreach’s Year in Review

Outreach

Grit is one of our core values. However, it’s one thing to write it in a company handbook and another to live up to it. In 2020, that’s exactly what we did. We navigated through the darkness, in unknown territory, drawing the map as we went. We pivoted, stepped forward, and found new footing.

Ratings and reviews sites: The new B2B marketing channel

Biznology

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. Peer reviews are highly prized in the purchase decision process, not only for validating the claims of the seller, but for showing evidence of the product’s relevance to the buyer’s own industry.

Review 114

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Triblio’s 2020 Year in Review

Triblio

The post Triblio’s 2020 Year in Review appeared first on Triblio. Despite a rocky start, and some speed bumps along the way, 2020 has refreshed our perspective as we move ahead to 2021. We want to thank you for all the support, reading the blog, and helping make this year great!

Why You Need An Online Review Program For Your Business

Square 2 Marketing

One aspect of this newfound transparency is online reviews. It’s likely that your company already has a handful of reviews on the web, and it’s also possible that those aren’t 100% complimentary. Customer Advocacy Online Reviews

Review bots, fake news, and the misinformation age

Biznology

The company says even one inauthentic review is unacceptable. All reviewers in the U.S. In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews. The post Review bots, fake news, and the misinformation age appeared first on Biznology. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over.

Review 129

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). Some sites verify that the reviewer actually uses the product.

Review 191

How to Build a Review Acquisition Strategy

SmartBug Media

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line.

5 Signs Your Pipeline Reviews Are Failing

InsightSquared

Ugh, not another pipeline review! As a team leader, you hold weekly or biweekly pipeline reviews with every rep to gauge the health of their active deals. Pipeline reviews are essential, but are they working as they should? Here are five signs your pipeline reviews may be broken. . Most managers and reps do not reap the benefits of pipeline reviews because the structure of it is fundamentally flawed. Bring Structure and Accountability to Your Pipeline Reviews.

Monsterinsights Review: Is This Analytics Plugin Worth It?

Optinmonster

In this MonsterInsights review, we’ll examine all its features and help you decide if it is the best fit for your site. We hope you enjoyed our detailed MonsterInsights review. The post Monsterinsights Review: Is This Analytics Plugin Worth It?

Why Reviews are Beginning to Matter for B2B Businesses

Webbiquity

New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game. It’s widely known that reviews are both important and impactful for B2C businesses, and understanding how to handle reviews is an essential piece of business know-how.

Review 153

Importance Of Website Development Review

Altitude Branding

Website development reviews are highly crucial in some respects. So as the owner of your web development company , it is essential for you to check each and review posted on your webpage. Also, check about your client’s reviews on other reviews websites such as Quora and Reddit and Supple Reviews. . Dealing with negative reviews is a skill. If you carefully analyze the Supple website development reviews , you might get the clue there only.

No more DMZ for google reviews

Biznology

Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. The key phrase: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”

Agile Email Marketing Part 2: Micro-Efficiencies to Streamline Reviews, Approvals, and Testing

Litmus

hours on reviews and approvals and another 2.38 We know change is hard, but… Fortunately, there are small steps—what we call micro-efficiencies—you can take to trim down the time spent on reviews, approvals, and testing. One of the not-so-fun things about the review process?