The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. MORE
You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. MORE
Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. Employee review sites like Glassdoor and Indeed. MORE
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO MORE
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. MORE
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product. MORE
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. . MORE
Find out in this compilation of web tools and expert tool reviews from the past year and a half. Expert SEO Tools Reviews and Guides. The English isn’t perfect, but the reviews are spot on. MORE
The post Infer’s Year in Review: Goodbye 2016, Hello 2017! As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year. MORE
Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. MORE
As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews. MORE
Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. MORE
Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics MORE
You get an on-screen notification, as well as a summary list of activity that you can review. Last week at Inbound, HubSpot announced a new product, Signals. MORE
It’s now easier than ever to share an online business review – good or bad. You hold the power to better business reviews and higher search results right in the palm of your hands. Why are online business reviews so important? What to do about a negative review. MORE
Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. So, what’s wrong with one negative review? Remember that the client or prospect who left you a negative review is a human being. MORE
Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. MORE
The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses? MORE
While Buyable Pins are nothing new, tracking the performance and seeing user reviews of those Pins is new. Just like local listings or other review sites (we’re looking at you, Yelp) users can now review Pins by clicking Pinterest’s new “Tried It” checkmark. MORE
Scott, for review. I hope the following review helps you make up your mind. Book Review Lead generation book david t. scott new rules of lead generation review I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. MORE
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials. MORE
Once I found a restaurant with a good rating and some great written reviews, I made my selection and headed there to enjoy some delicious seafood! This blog will explore the value that reviews provide to marketers and a few ways to get started. Reviews help us make informed decisions. MORE
Pipeline Reviews are notoriously painful. In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. A random survey of your colleagues will tell you nearly everyone involved hates these meetings, or considers them a waste of time. MORE
Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year. MORE
Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. MORE
FTC Disclosure: gShift Labs provided no compensation in any form for this review. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). MORE
As yet another successful year comes to a close for the eMagine team, we’d like to reflect on some of the most important highlights of 2014. Not only did we grow in employees, clients and offices, we created footprints into 10 new states and 6 new regions. MORE
Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own. When Reviews Go Wrong. MORE
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” MORE
While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. MORE
blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager MORE
People love online review sites even if they don’t always trust them. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice. MORE
Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. For a management book, this is an excellent page turner. MORE
Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. MORE
I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. MORE
2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. MORE
Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin. MORE
Sales EQ-a book review . Twenty six page corners turned over! Without checking that might be an all-time high, for my frequent readers you know that is how I judge the quality of the book I am reading—(how many page corners I turn over while reading any new book). Keeping it simple: if you want to “up your sales game”, buy this book today. Jeb Blount’s latest book Sales EQ is a MUST READ book if you are in sales, especially if you have a desire to succeed at higher levels. MORE
We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Everywhere on the internet you can get online reviews. Google Reviews/Local/Places/+. The reviewer's expertise. MORE
Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Book Reviews Sales book review Deb Calvert DISCOVER questions People First PS sales selling MORE
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. 3 Keys to Getting Glowing Product Reviews. MORE
Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly. MORE
Review Related Topics 
Customer Experience Matrix
JANUARY 5, 2016
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product.
grow - Practical Marketing Solutions
JULY 8, 2015
As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews.
Webbiquity
MARCH 2, 2017
Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Book Reviews Sales book review Deb Calvert DISCOVER questions People First PS sales selling
Your Sales Management Guru
JUNE 13, 2017
Sales EQ-a book review . Twenty six page corners turned over! Without checking that might be an all-time high, for my frequent readers you know that is how I judge the quality of the book I am reading—(how many page corners I turn over while reading any new book). Keeping it simple: if you want to “up your sales game”, buy this book today. Jeb Blount’s latest book Sales EQ is a MUST READ book if you are in sales, especially if you have a desire to succeed at higher levels.
Influitive b2b
NOVEMBER 11, 2015
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. .
Webbiquity
JUNE 24, 2013
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.”
Influitive b2b
JUNE 2, 2015
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. 3 Keys to Getting Glowing Product Reviews.
Webbiquity
MARCH 31, 2014
Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics
Paul Gillin
JUNE 3, 2014
People love online review sites even if they don’t always trust them. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.
Webbiquity
NOVEMBER 5, 2012
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.
Modern Marketing
DECEMBER 3, 2015
Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year.
Infer
JANUARY 5, 2017
The post Infer’s Year in Review: Goodbye 2016, Hello 2017! As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year.
Akoonu
MAY 18, 2017
Pipeline Reviews are notoriously painful. In a minute they can transition from a routine meeting to an inquisition that puts sales reps through the wringer. A random survey of your colleagues will tell you nearly everyone involved hates these meetings, or considers them a waste of time.
Content Standard
NOVEMBER 10, 2016
Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own. When Reviews Go Wrong.
Lead Liaison
SEPTEMBER 29, 2016
Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry.
ViewPoint
JUNE 12, 2014
Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.
Your Sales Management Guru
JUNE 18, 2014
Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. For a management book, this is an excellent page turner.
The Effective Marketer
APRIL 30, 2013
Scott, for review. I hope the following review helps you make up your mind. Book Review Lead generation book david t. scott new rules of lead generation review I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.
Webbiquity
APRIL 9, 2012
Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly.
Webbiquity
FEBRUARY 4, 2013
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO
Vertical Response
OCTOBER 21, 2014
The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses?
Modern B2B Marketing
JANUARY 5, 2016
Once I found a restaurant with a good rating and some great written reviews, I made my selection and headed there to enjoy some delicious seafood! This blog will explore the value that reviews provide to marketers and a few ways to get started. Reviews help us make informed decisions.
EMagine B2B Blog
FEBRUARY 24, 2015
You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error.
Vertical Response
OCTOBER 16, 2013
While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.
Webbiquity
JANUARY 19, 2012
FTC Disclosure: gShift Labs provided no compensation in any form for this review. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).
DiscoverOrg
APRIL 7, 2017
Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin.
Hubspot
AUGUST 27, 2015
Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with.
Modern B2B Marketing
AUGUST 4, 2015
Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions.
Content Standard
JANUARY 24, 2017
Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. So, what’s wrong with one negative review? Remember that the client or prospect who left you a negative review is a human being.
Smashmouth Marketing
AUGUST 26, 2013
You get an on-screen notification, as well as a summary list of activity that you can review. Last week at Inbound, HubSpot announced a new product, Signals.
Lattice
DECEMBER 28, 2015
The post A Lattizen Year in Review – Top Content appeared first on Lattice Engines With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.
Paul Gillin
APRIL 10, 2013
blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager
Hubspot
OCTOBER 23, 2012
We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. Everywhere on the internet you can get online reviews. Google Reviews/Local/Places/+. The reviewer's expertise.
Biznology
FEBRUARY 16, 2016
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.
EMagine B2B Blog
JANUARY 1, 2015
As yet another successful year comes to a close for the eMagine team, we’d like to reflect on some of the most important highlights of 2014. Not only did we grow in employees, clients and offices, we created footprints into 10 new states and 6 new regions.
Vertical Response
DECEMBER 13, 2016
While Buyable Pins are nothing new, tracking the performance and seeing user reviews of those Pins is new. Just like local listings or other review sites (we’re looking at you, Yelp) users can now review Pins by clicking Pinterest’s new “Tried It” checkmark.
KoMarketing Associates
DECEMBER 29, 2015
2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST.
Vertical Response
AUGUST 26, 2013
It’s now easier than ever to share an online business review – good or bad. You hold the power to better business reviews and higher search results right in the palm of your hands. Why are online business reviews so important? What to do about a negative review.
ViewPoint
AUGUST 14, 2014
Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read.
ViewPoint
AUGUST 21, 2014
I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself.
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