Trending Sources

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product.

3 Powerful Hidden Benefits of Customer Reviews

Influitive b2b

Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. .

Book Review: DISCOVER Questions Get You Connected

Webbiquity

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Book Reviews Sales book review Deb Calvert DISCOVER questions People First PS sales selling

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. I’m sure it’s no surprise to you that we favor the hotels with mostly 4 and 5-star reviews.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

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Book Review: Content Rules

Webbiquity

” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.”

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.

Book Review: Social PR Secrets

Webbiquity

Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics

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Book Review: Optimize

Webbiquity

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.

2015: The Modern Marketing Year in Review

It's All About Revenue

Modern Marketing Year in Review: 2015 from Oracle Marketing Cloud. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year.

How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry.

Your Digital Marketing Strategy Depends on Online Reviews

Content Standard

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own. When Reviews Go Wrong.

Infer’s Year in Review: Goodbye 2016, Hello 2017! (INFOGRAPHIC)

Infer

The post Infer’s Year in Review: Goodbye 2016, Hello 2017! As we move into 2017, we can’t help but take a moment to reflect on everything that our team has accomplished this past year.

The SEO value of online reviews

Connecting Element

Find out why online reviews matter before the point of conversion by boosting your brand’s SEO visibility and follow our tips to building and managing your reviews. The post The SEO value of online reviews appeared first on Connecting Element.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Scott, for review. I hope the following review helps you make up your mind. Book Review Lead generation book david t. scott new rules of lead generation review I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T.

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The Dos and Don’ts of Review Sites

Vertical Response

The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door. Why are review sites are so important to small businesses?

Book Review: Hooked on Customers

ViewPoint

Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.

A Lattizen Year in Review – Top Content

Lattice

The post A Lattizen Year in Review – Top Content appeared first on Lattice Engines With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015.

Book Review: Marketing in the Round

Webbiquity

Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO

Super Teams, a book review

Your Sales Management Guru

Super Teams. Using the Principles of RESPECT to Unleash Explosive Business Performance. Written by Paul Marciano & Clinton Wingrove. Published by McGraw Hill. For a management book, this is an excellent page turner.

Why online reviews are crucial to your search and social strategies

Connecting Element

Online reviews give your business powerful exposure – so you’re not only more likely to attract new customers via positive comments, but also increase your chances of being discovered via Google, Facebook and more.

Facebook Rolls Out Reviews for Places

Vertical Response

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. ” Amber Mac reviews five free tools for creating infographics—four of which were covered in Angela’s article above, plus a new tool, Visual.ly.

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Got Lead Gen? A Book Review

B2B Marketing Unplugged

Each chapter in this book comes with a handy review bit at the end, which is good because if you’ve been a marketer for more than about ten minutes, you are going to get bored pretty fast with the basics here. Did you know there were rules about lead generation? I had no idea.

The Keys to a Five Star Review Program

Modern B2B Marketing

Once I found a restaurant with a good rating and some great written reviews, I made my selection and headed there to enjoy some delicious seafood! This blog will explore the value that reviews provide to marketers and a few ways to get started. Reviews help us make informed decisions.

Review of Return on Influence – by Mark W. Schaefer

Fearless Competitor

This is my review of the book Return on Influence , which discusses Klout, Social Scoring and Influence Marketing. Guide to our reviews: One star – a real dud. Book Reviews book reviews Find New Customers social mediaFour and one-half stars out of a possible 5.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

FTC Disclosure: gShift Labs provided no compensation in any form for this review. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).

Why a Negative B2B Customer Review Can Be an Opportunity for Growth

Content Standard

Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. So, what’s wrong with one negative review? Remember that the client or prospect who left you a negative review is a human being.

Tech Review: HipChat vs. Skype

EMagine B2B Blog

You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error.

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Week in Review - Feb 10th

Savvy B2B Marketing

Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days. Wishing each of you an early warm & fuzzy Valentine's Day. Be good to your loved ones - and yourself! It’s Not What You Sell - It’s How You Sell It by @ InboundSales.

Why Negative Reviews Are Still a Big Ecommerce Win

Hubspot

Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with.

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

You get an on-screen notification, as well as a summary list of activity that you can review. Last week at Inbound, HubSpot announced a new product, Signals.

Savvy Week in Review: April 27

Savvy B2B Marketing

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week.

Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders

Fearless Competitor

Like all reviews we do now, you can read the review or watch the video review. This book, by McKinsey and Company leaders Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark, was sent me as a reviewer copy. 4 and 1/2 stars out of 5.

Week in Review August 12th

Savvy B2B Marketing

With school just around the corner, even those of us who've been out of the classroom for, er, a "while," start feeling slightly more motivated to study up on things.

Book Review: Tales From a Veteran Blogger

Paul Gillin

blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager