Expert insights. Personalized for you.
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. MORE
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO MORE
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. . MORE
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product. MORE
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! MORE
Other reviews of Social Media Marketing by Li Evans: Karl Ribas. With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. MORE
Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. MORE
A review and comparison of ten of the most popular content inventory and audit spreadsheets. The post Content Inventory Template Review appeared first on MarketMuse. Content Inventory MORE
Pipeline & Revenue Growth User Reviews advocate marketing advocate marketing program B2B marketing B2B referrals b2b reviews customer engagement customer referrals customer reviews G2 Crowd online reviews product reviews reviewsToday’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. MORE
Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics MORE
New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game. MORE
Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L. MORE
What makes people want to work at 6sense? Is it our unwavering commitment to delivering the most comprehensive ABM platform out there to B2B marketers? Our promise to provide top-of-the-line ‘always on’ customer service? MORE
Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools. MORE
Tags: Book Reviews ad blocking book review Google Kevlar Maverick Marketing NECG NetFlix Netralization New England Consulting Group participative marketing Tom Hayes volume of marketing MORE
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. MORE
The post Review: SalesHandy as a B2B Lead Generation Tool appeared first on B2B Marketing Blog | Webbiquity. Lead generation is always challenging, so it’s great to have a helping hand. MORE
In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers. The impact is significant, with over 56% of people selecting a business with good reviews on Google over those with none. Where to Get Reviews. MORE
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many. MORE
Tags: Book Reviews Marketing Strategy aligning value with market needs BCG book review Boston Consulting Group matrix business strategy book company value Defy Gravity market focus market value product value Rebel Brown MORE
Uncategorized Alex Shootman book review digital body language Eloqua Joe Payne leaks in the buying process marketing automation software Revenue Engine revenue performance management RPM search and social Steve Woods MORE
CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute. Are you too busy to check your web analytics? MORE
Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. Why negative reviews are good for your brand (yes, you read. We’re going to let you in on a little secret. However, they can really be a good thing. MORE
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” MORE
The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group. We’re big advocates of setting SMART marketing goals at the beginning of the year. MORE
Buyers rely heavily on consumer reviews. In fact, 92% of B2B buyers are more likely to purchase software, services, and other business solutions after reading a trusted review. User reviews do the exact opposite. 3 reasons B2B product reviews are crucial to ABM’s success. MORE
Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling MORE
One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. MORE
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. Last year, Yelp amped up its TOS to specifically say that businesses should not even solicit reviews. MORE
These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally. Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do? MORE
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase. MORE
Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin. MORE
— Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. MORE
Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Book Reviews Sales book review Deb Calvert DISCOVER questions People First PS sales selling MORE
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. 3 Keys to Getting Glowing Product Reviews. MORE
When it comes to marketing your business, there’s nothing more helpful (or more detrimental) than a customer review. In 2017, a Bright Local survey found that 86 percent of consumers read reviews for local businesses. But what a good review giveth, a bad review taketh away. MORE
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. One important platform to pay attention to is Google reviews. MORE
Review Related Topics SendX
DECEMBER 11, 2019
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase.
Influitive
NOVEMBER 11, 2015
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Influitive
DECEMBER 3, 2017
Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. Why negative reviews are good for your brand (yes, you read. We’re going to let you in on a little secret. However, they can really be a good thing.
Influitive
FEBRUARY 22, 2018
Pipeline & Revenue Growth User Reviews advocate marketing advocate marketing program B2B marketing B2B referrals b2b reviews customer engagement customer referrals customer reviews G2 Crowd online reviews product reviews reviewsToday’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Webbiquity
MARCH 4, 2014
One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons.
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Biznology
JUNE 14, 2019
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. One important platform to pay attention to is Google reviews.
Webbiquity
JUNE 24, 2013
” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.”
Influitive
DECEMBER 12, 2017
These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally. Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do?
Webbiquity
NOVEMBER 5, 2012
The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.
Influitive
JUNE 2, 2015
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. 3 Keys to Getting Glowing Product Reviews.
|
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Influitive
MARCH 16, 2018
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.
Webbiquity
AUGUST 28, 2018
New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game.
Webbiquity
NOVEMBER 22, 2010
Tags: Book Reviews Marketing Strategy aligning value with market needs BCG book review Boston Consulting Group matrix business strategy book company value Defy Gravity market focus market value product value Rebel Brown
Biznology
MAY 7, 2019
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head.
KoMarketing Associates
SEPTEMBER 28, 2016
— Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed.
Webbiquity
FEBRUARY 7, 2019
The post Review: SalesHandy as a B2B Lead Generation Tool appeared first on B2B Marketing Blog | Webbiquity. Lead generation is always challenging, so it’s great to have a helping hand.
Webbiquity
AUGUST 12, 2012
Uncategorized Alex Shootman book review digital body language Eloqua Joe Payne leaks in the buying process marketing automation software Revenue Engine revenue performance management RPM search and social Steve Woods
ViewPoint
JUNE 12, 2014
Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.
Webbiquity
FEBRUARY 4, 2013
Book Reviews Marketing Strategy Social Media Marketing Social PR Web Presence Optimization becoming a social business Geoff Livingston Gini Dietrich marketing in the round book review marketing round Miyamoto Musashi must-read business books The Book of Five Rings WPO
Webbiquity
FEBRUARY 20, 2014
Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools.
Customer Experience Matrix
JANUARY 5, 2016
What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. Some sites verify that the reviewer actually uses the product.
DiscoverOrg
APRIL 7, 2017
Best Practices from the Industry Interviews Research Reports Account-Based Marketing B2B Insights B2B Sales Insights Clean Data Customer Satisfaction database hygiene Good Data social media marketing third-party reviews ValueWhen sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin.
Marketing Insider Group
JUNE 20, 2019
The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group. We’re big advocates of setting SMART marketing goals at the beginning of the year.
Webbiquity
AUGUST 18, 2010
Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling
Webbiquity
SEPTEMBER 4, 2012
Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L.
Biznology
APRIL 30, 2018
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. Last year, Yelp amped up its TOS to specifically say that businesses should not even solicit reviews.
Webbiquity
NOVEMBER 2, 2010
Other reviews of Social Media Marketing by Li Evans: Karl Ribas. With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.
Content Marketing Institute
FEBRUARY 19, 2020
CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute. Are you too busy to check your web analytics?
LeadSloth
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update!
Webbiquity
MARCH 31, 2014
Book Reviews Social PR avoiding a PR disaster book review Social PR Secrets content planning Lisa Buyer media relations news release writing optimize online presence rise of visual reporting social public relations vital statistics
MarketMuse
FEBRUARY 13, 2020
A review and comparison of ten of the most popular content inventory and audit spreadsheets. The post Content Inventory Template Review appeared first on MarketMuse. Content Inventory
Webbiquity
MAY 17, 2010
Tags: Book Reviews ad blocking book review Google Kevlar Maverick Marketing NECG NetFlix Netralization New England Consulting Group participative marketing Tom Hayes volume of marketing
Engagio
JULY 29, 2019
Buyers rely heavily on consumer reviews. In fact, 92% of B2B buyers are more likely to purchase software, services, and other business solutions after reading a trusted review. User reviews do the exact opposite. 3 reasons B2B product reviews are crucial to ABM’s success.
PureB2B
SEPTEMBER 18, 2018
In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers. The impact is significant, with over 56% of people selecting a business with good reviews on Google over those with none. Where to Get Reviews.
6sense
JULY 10, 2018
What makes people want to work at 6sense? Is it our unwavering commitment to delivering the most comprehensive ABM platform out there to B2B marketers? Our promise to provide top-of-the-line ‘always on’ customer service?
Hatchbuck
MARCH 19, 2019
When it comes to marketing your business, there’s nothing more helpful (or more detrimental) than a customer review. In 2017, a Bright Local survey found that 86 percent of consumers read reviews for local businesses. But what a good review giveth, a bad review taketh away.
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