Hubspot

APRIL 30, 2020

Thus far, sales teams have struggled to convert buyer interest via email -- send volume is a staggering 67% above pre-COVID averages, and hasn't been accompanied by an equivalent increase in response rates or meetings booked. Lead with empathy in sales emails to build rapport and increase response rates.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

MAY 7, 2020

Total email responses remained far below pre-COVID rates. While companies with more than 201 employees actually saw an increase in total sends during the week of April 27, they also saw the biggest decrease in their response rates with a -10% drop, while 1-25 and 26-200 had smaller dips at only 1% and 3%.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Webbiquity

MAY 10, 2011

Response rates for email surveys continue to decline; who has the time to answer a survey? (At Again, while blog posts shouldn’t be too salesy, it’s perfectly acceptable to mention products or services (with links to more information, case studies or white papers) when required to answer an inquiry.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

JULY 31, 2009

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40