4 Cold Sales Email Templates That Drive Leads (And Why They Worked)
NOVEMBER 15, 2017
Among all of the responses we received, we found 4 that stood out to us and had a common theme: They were personalized in some way. As a result, 2 of the 4 got 80%+ response rates! But not all 4 were exceptions like that, the other two were more traditional cold sales emails had more typical (but still great) response rates of 6% (outstanding) and 1% (solid for a larger scale cold outbound campaign).