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Sales email stats: what are the response rates in the UK?

IKO-Systems

emails on average. Response rate in follow-up emails. Data shows that our potential to get a response with the 4th or 5th emails doesn’t drop significantly: Positive response rates in follow-up emails. Sales Emails sales statistics email stats

What Response Rate Should I Expect From My Campaign?

The Point

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. my first response is: “how good is your list?”

Trending Sources

5 Simple Ways to Write Better Emails

Act-On

If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. That very focused and simple request often gets a response. Research from Boomerang actually proves that sales emails written at a 3 rd -grade-reading level get the highest response rate.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Here are the averages so you can see how your budget stacks up: The typical b2b marketing budget equates to approx. If you want some specifics, the IDC CMO advisory practice identified that in the IT space, the average marketing budget for an organisation is around 2.8%. Let’s get onto the nitty gritty of response rates. Sending out a piece of direct mail using your own in house list garners on average a 3.5% Source: DMA response rate report.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies. As a result, average companies achieve 30% of revenue from their established customer base, while top performers acquire 50% of their revenue this way. According to the survey report, the the top two management objectives for average performers were acquisition revenue (82%) and lead generation (also 82%).

9 Handy Business Calculators That’ll Make Your Life Easier

Hubspot

Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. What this meant in both cases was that response was primarily driven by the people at each stage, not by the specifics of the materials presented.

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

At a very high level, ISPs measure signals that range from engagement rates to hard bounce rates to Spam complaints when determining if an email should reach the inbox. Infographics are a clean and simple way to convey key statistics within an email.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. On average, mobile viewers watch videos that are three times longer those on PCs and laptops. The statistics are evident; B2B usage is on the rise.

B2B data decay and list rental – buyer beware!

Biznology

Offer for response. Yearly B2B Data Decay Rates. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% Think of an individual’s business card, as that’s how we gathered these surprising statistics.

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5 “Digital Breadcrumbs” Customers Leave for You to Follow

Act-On

Statistics provide some potential reasons, such as: Sixty percent of customers stop dealing with a company because they perceive an indifference from salespeople. Geolocation allows marketers to increase response rates and conversion through more contextually relevant offers.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign

Radius

Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. From the DMA Response Rate Report 2015. response rate with a house list and a 1.0%

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

higher sales quota achievement rate. 24) Personalized emails improve click-through rates by 14% , and conversion rates by 10%. 26) Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

How to Gauge Email Responses

Vertical Response

Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? Open rates. Average: 18-25%. Clickthrough rates. Average: 2-8%.

How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” Renewal rate. Conversion rate.

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 6) Marketers spend an average of 4-6 hours a week on social media.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Marketing Action

The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period.

Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing

Hubspot

Consumers have been pretty consistent and clear in their feedback, the way to avoid alienating them is to give them what they want -- personalized, relevant content using their data in a responsible and transparent way.”.

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5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

1) Mobile Responsive Landing Page. If your website isn’t equipped with mobile responsive technology, it won’t look or function the same on a mobile device as it does on a desktop. The average attention span today is about 8.25 2x the response rate.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3. First, they compare Best-in-Class to all other companies, rather than Average performers.

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

If you look at statistics like 60% of adults have smart phones for example, which is changed. What I see happening is that we operate out of a place of company-logic instead of customer-logic and so what I have been seeing is that at its core, marketing has a huge opportunity and responsibility to drive transformation inside their companies. And what’s interesting about this company is that their average collections 200% above the industry average per customer.

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B2B marketers are stumbling in the dark

delicious b2bmarketing

Or (God forbid) its down to the calibre of the average B2B marketer. So typically what would get documented and created were the very standard type of activities that got the standard predictable type of responses.

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An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue

Marketing Action

Now averages can be dangerous, but I’m getting reports and surveys that show that in high-performance companies well north of 20 percent of the revenue is generated by marketing-generated leads. Now earlier I quoted some statistics about the benefits of being a well-aligned company.

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

The Point

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. Note: the source for this statistic wasn’t quoted, so if someone from Marketo reads this, feel free to provide any source reference in the comments.].

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

But the succeeding text finally ends any confusion: “Jesubi is for companies that: Have a sales team Need to increase prospecting activities per hour Need real-time visibility by rep, campaign, industry Want to proactively reach their market place Want to generate and qualify more leads Need to measure response rates of messages” That’s a lot of words, but you had me at “increase prospecting activities per hour”.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

By displaying the right offer for each person, rather than showing the same thing to everyone, average response rates can be increased significantly. This information can signal something important about a customer even if it doesn’t include response to an explicit offer. These are usually defined in advance through sophisticated manual and statistical analysis.

How to Explain Mobile Marketing to Your Boss

SnapApp

SMS, bounce rate, opt-in, opt-out, QR codes and the like make it easy for you to communicate with your colleagues -- but can put off outsiders. Some of the benefit "hot spots" for SMS include low cost per impression, higher-than-average response rates and ease of tracking performance. End With a Bang Save your best for last when making your pitch, ending with the one piece of information or statistic that is sure to hold your boss's attention.

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