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How Terminus Boosted Sales Response Rates by 3x with Video

Vidyard

We closely monitor and track our work and within just a few months of incorporating video, we found that we were seeing in our outreach emails (using video as a first touchpoint vs. a traditional approach): 40% higher open rate. 37% higher click rate. 216% higher response rate (more than TRIPLE the reply rate!!).

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4 Ways to Increase Your Cold Outreach Response Rate

Nudge.ai

While it’s true that cold email response rates tend to be drastically low, it doesn’t mean piquing the interests of a prospective buyer is impossible. Here are 4 ways you can increase your cold outreach response rate. Want more information on what response rates you should be expecting (and why)?

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

And if it is, can Twitter hold onto that spot? ” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” Maybe not.

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20 Questions: Email Marketing

SendX

Your emails need to hit a sweet spot of being long enough to convey your message and short enough that people don’t lose interest - or think that you’re not putting effort into it. The sweet spot would be between 50-125 words, based on a study by Boomerang. How can I increase my email response rate?

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Get data-driven recommendations on exactly how to increase your ROI.

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Email marketing 101: The five basics

Martech

5: Timing and frequency Find the sweet spot for email frequency. A study revealed that two follow-ups are the most effective in terms of responses, while a third reminder drops the reply rate by 20%. It also found that waiting three days before following up results in the highest increase in response rate — up to 31%.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Leading indicators can help an organization’s decision-makers spot issues and act fast. What do these numbers tell us? What metrics and actions should marketers prioritize now? Unique visitors. 87% of U.S.