Improve Your Email Response Rates with List Segmentation
APRIL 21, 2014
Want to improve your email marketing response rates? Even if you only have 20 people on your list, it’s never too early to start sending your subscribers specifically targeted information and creating categories that will come in even handier as your list grows.
Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
Sales Intelligence View
OCTOBER 10, 2012
An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now.
15 Must-Haves for a Solid Email Marketing Program
JANUARY 22, 2016
You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Now, a month into the New Year and your 2016 planning, you have a chance to make a fresh start by launching a new campaign or even beefing up your old one in a medium that continues to be extremely effective.
New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
MAY 14, 2015
The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels.
The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
DECEMBER 16, 2014
Over the last eight years, lots of things have changed in HubSpot''s marketing. Now, they''re up in the tens of thousands. Phase 0 (2006-2007): Building Our Opt-In Email List. Lesson Learned #1: Quickly build an opt-in email list by creating awesome free content and tools.
Troubleshooting your B2B marketing data problems
MARCH 6, 2015
This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Indicate in the company record that the individual has left.
How to Create Content for Every Stage of the Buyer's Journey
AUGUST 12, 2016
Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately? In most cases, that's not how purchases are made. Content Ideas for Each Stage in the Funnel. Examples. Examples. Examples.
10 Tips to Help Marketers Make Political Emails Great (Again)
MARCH 17, 2017
Even the most beautifully designed and hyper-segmented email won’t be able to generate a single donation if it lands in the Spam folder. There is no one-size-fits-all answer to how many emails a political marketer should send to please everyone on an opt-in file.
Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
NOVEMBER 17, 2015
Editor’s note: In September 2015, David Fowler , Act-On’s head of digital compliance and privacy had a conversation with Craig Spiezle , the executive director of the Online Trust Alliance, about the role trust plays in marketing today. Think of it as putting firewalls in a building.
5 Ways to Get More People to Read Your Emails
MAY 28, 2015
” While we can’t promise every email will get read, these tips are designed to up the ante and increase your open and conversion rates. So, how do you create a 50-character sentence that results in high open rates? ” Curiosity improves open rates.
17 (of the) Best Email Marketing Guides of 2011
FEBRUARY 27, 2012
Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. With that in mind, what are the best practices for combining email with social media marketing?
How 3 Global Marketers Are Approaching Mobile
MAY 18, 2012
As the event’s keynote speaker, David Meerman Scott , noted: there are more mobile communication devices than toothbrushes in the world? These customers had to opt-in and once they did, Sportingbet used the channel to send fun and interesting content. For example, if there is a big sporting event approaching, we can send a message to Blackberry subscribers who opted in with instant tips related to the event.
The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
FEBRUARY 17, 2012
Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered.
Email: Retention Strategies in an Acquisition World
APRIL 15, 2015
As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. In the U.S., That would be a transactional message in nature.
Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. That is a bad example.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
No = Solutions in this category do not have this capability. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list.
Going Mobile with B2B Marketing
Buzz Marketing for Technology
FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work.
Glossary: 29 Email Marketing Terms Marketers Must Know
DECEMBER 21, 2010
In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. You may measure conversion in sales, phone calls, opportunities or appointments.
How to Explain Mobile Marketing to Your Boss
APRIL 13, 2012
SMS, bounce rate, opt-in, opt-out, QR codes and the like make it easy for you to communicate with your colleagues -- but can put off outsiders. Use plain English and related examples to keep your boss informed. Talk About What She Knows Use analogies to explain how SMS works, building on the experience that put your boss in the driver's seat to begin with. Remember the WIIFM Principle What's In In For Me?