SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Best Paid Marketo Training Resources. Marketo Webinars.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

KoMarketing Associates

JANUARY 31, 2017

While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Competitive analysis is a crucial component of every SEO program. Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

MARCH 26, 2015

To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. Final Thoughts.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

DemandBase

JUNE 12, 2020

As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. We haven’t attempted to capture them all here.

Resources 83

Resources DemandBase Lock-In Class 83

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.). Here's how the rule works.

Allocation 52

Allocation Resources Planning Work Management 52

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Since every use-case is different, it is possible to work within these constraints and find an option that works for you. If those choices do not impact your business use case, then these will work for you.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “Are we able to work remotely for the foreseeable future?” . What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

BenchmarkONE

JANUARY 28, 2019

Rather than Googling your way through each question or problem as you face it, check out some of the best Adobe CC learning resources for beginners below – and gain the expertise you need to start creating within days. The post 10 Best Adobe Creative Cloud Resources for Beginners appeared first on Hatchbuck. Adobe Training.

Creativity 77

Creativity Resources Best Practices Bundling 77

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. View Count: This one’s a no-brainer.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Vision Edge Marketing

DECEMBER 5, 2023

Moore said, “In a business ecosystem, companies co-evolve capabilities around a new innovation: they work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.” Consider both direct and indirect competitors to get a holistic view. Assemble the puzzle.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Zoominfo

JULY 26, 2023

Teams typically work in parallel but not together, often with siloed and incomplete data, creating redundant efforts that undermine their efficiency. They’re running go-to-market motions and they’re having to stand everything up themselves and review the results — which is highly resource intensive,” Beetham says.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Envy

NOVEMBER 23, 2017

If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Check them out! Naked security by Sophos.

Resources 85

Resources Best Practices Privacy Broadcasting 85

Sana Commerce

APRIL 19, 2024

Reduce costs: Implement innovative techniques to trim unnecessary expenditures, redirecting resources towards revenue-generating activities. What we’ll cover: Boost efficiency: Discover tools to quickly identify sales opportunities and streamline customer registration and repeat order processes.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 117

Work Management Marketing Management Resource Management Allocation 117

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. He also offers views on the use of government surveillance and encryption. These cyber security resources cover just about everything you’ll need to know in 2019.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1. And, don’t forget to include any external content assets you had to pay for, like images , video , audio or other outsourced work.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

APRIL 17, 2024

Great, but that doesn’t match how reporting works. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc. Q: Anything users like about GA4?

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Pricing 102

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Valuable resources like a whitepaper or an eBook are always a winner. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 17, 2024

It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. Aside from incorporating language models like ChatGPT for creating content, many email platforms are working on using AI to get users closer to their data. You also gain a broader perspective.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Only B2B

APRIL 24, 2024

Enhanced Brand Recognition: Effective demand generation strategies elevate your brand profile, positioning you as a thought leader and a trusted resource within your industry. In fact, they work best when integrated into your marketing strategy. Must Read: How to Qualify Inbound Leads?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. This can be a great way to add placeholder emails to plan for future work! Bonus step: Monitor your email with Email Guardian!

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Contently

MARCH 30, 2023

Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities. Most of us work for organizations that lack deep insights into their customers’ interests. What are they happy with?

SEO 144

SEO SERP Content Keywords 144

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous. Descriptive names (e.g.,

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Sana Commerce

MARCH 21, 2024

Featured speakers Demi Lammens Melody Botton More interesting resources View all resources Video Sana Spotlight’s Winter 2024 Keynote [Now On-Demand] Read more Blog Introducing Subscriptions: Drive recurring revenue and optimize sales operations Read more Blog Introducing Punchout: Ensure your web store and your buyer’s e-Procurement system (..)

Order 52

Order Process Loyalty Demand 52

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Contently

NOVEMBER 12, 2020

I worked for years as a content strategist. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Heinz Marketing

MARCH 28, 2024

I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all. I have to assume that working with a smaller, scrappier niche solution would provide a better, faster, and more helpful experience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). View this post on Instagram A post shared by J.P.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

ClearVoice

APRIL 5, 2024

A content audit analyzes your content efforts so you can evaluate your strategy to understand what’s working and what’s not. You know how much time, effort, and resources it takes to create great content. Why Are Content Audits so Important? However, not all content ages well or meets performance expectations.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. As humans, we all come with various experiences, all different points of views regardless of skin color, whom you love, etc.

Social Media 111

Social Media Practices Media Best Practices 111