It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

Vendor 162

How to select the perfect B2B data vendor

Biznology

Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company.

Vendor 151

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

A new website launches today with the mission of being “a resource to help CMOs, VPs, and marketing directors make more strategic marketing technology purchase decisions”— B2BMarketing.Technology (note: there’s no dot-com).

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. But I’m not going to invest in a resource.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. online and through other channels before they actually reach out to the vendor. performance and resources/skills. content 5 Content syndication / lead gen vendors.

Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support.

Vendor 194

9 Questions to Ask Your Employee Advocacy Vendor

DrumUp

Content Marketing Strategy Employee Advocacy Social Media Marketing Resources content curation employee advocacy on social media social media managementBusinesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative.

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

This compilation of B2B content marketing resources is based on a number of factors, including membership, frequency of updates, and validity of content. MarketingProf’s Content Resources. As the saying goes, “content is king.”

9 Questions to Ask Your Employee Advocacy Vendor

DrumUp

Content Marketing Strategy Employee Advocacy Social Media Marketing Resources content curation employee advocacy on social media social media managementBusinesses of any size can absolutely benefit from employee engagement. Employee advocacy as a form of marketing is actually quite lucrative.

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Fulfilling this somewhat limited vision will take a lot of resources. but they do have the resources.

Vendor 242

How to choose a programmatic vendor: five questions to ask

Choozle

How to choose a programmatic vendor: five questions. What kinds of resources are available to me in order to learn about programmatic advertising? The post How to choose a programmatic vendor: five questions to ask appeared first on Choozle: Digital Advertising Made Easy.

Vendor Selection Best Practices, Predictive Marketing Explained, Content Marketing Integration, and Other New Papers on Raab Web site

Customer Experience Matrix

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Questions to Ask When Selecting Your Customer Data Platform helps marketers to understand what a CDP is, whether they need one, and what specific questions to ask vendors when trying to pick the right system. Ordinarily you would need to register to view these, but I spent the whole afternoon putting this together, so I want as many people as possible to see them.

Vendor 128

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Vendor strength will be scored on a separate dimension.

Vendor 197

Choosing an Event Tech Vendor? Look for Transparency

Attendify

While the platform’s security standards made the grade, when it got down to brass tacks the interface was so convoluted that it required a dedicated IT resource to manage. . When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal?

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. PeopleHR , a software company based in the UK, provides solutions that help streamline a variety of human resources processes.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence? Other, less successful vendors simply vanished.

Vendor 154

What Do B2B Buyers Really Want from Vendors?

Aberdeen

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”.

The 19 Best iPaaS Vendors for Any Budget

Hubspot

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. This iPaaS vendor is one to consider if you have a developer on staff and want more direct control over the API calls your company uses.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. But marketing automation vendors haven’t built many special features to make video easier to use.

Vendor 173

Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot.

SDL Buys Marketing Automation Vendor Alterian for $107 Million

Customer Experience Matrix

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. I’m most familiar with SDL as a Web content management vendor, although their financial statements show that just over 75% of their revenue comes from manual and automated language translation.

Vendor 166

How to Buy ABM: Part 3 – Evaluating ABM Vendors

Engagio

In part 3, you’ll learn how to evaluate the myriad of ABM vendors in the B2B space so you end up with the best solution that meets your needs. How to evaluate and pick the right ABM vendor for you. A successful implementation of ABM relies on a great customer-vendor fit.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

Terrific Resources for Customer Reference Professionals

WriteSpark

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

Lucky for us, there are tons of marketing resources out there for B2B marketers who are looking for ways to improve performance and move the needle for their company or organization. These resources cover a wide variety of topics that will keep you moving in the right direction.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

But out of those participants who are confident — is a single-vendor approach to marketing technology important or not important, yes or no — the answer is clearly: no. 81% have a higher tolerance level for more vendors.

Agency and Vendor Searches without Losing your Mind

Jackie Walts

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming. Charging agencies and vendors to pay to be part of their database of recommended vendors.) Next, let your existing vendor know.

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) cdp customer data martech rfp vendor selection

RFP 278

Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. If your marketing targets technical decision-makers, you'll want to read these insights about how engineers use information sources when looking for new products and vendors. . Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot.

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. While the automation vendors do a great job of educating users on how to use the features of their solutions, there is a gaping hole that exists in users knowing the process, strategy or tactics the tool is actually automating.

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

I find the combination of doughnuts and pizza slices a useful way to think about the relationships among industry vendors. Functional vendors generally expand first by thickening features within their original quadrant and then by spreading into adjacent quadrants.

Vendor 227

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest. You want to make sure the vendor you choose can live up to its marketing. This is why it’s wise to invest the time and effort to test prospective vendors before hiring them. Compile a list of vendors. Use a large enough list to sample test vendor accuracy.

To Build or Buy with Embedded BI

Aberdeen

For the purpose of this analyst insight piece, Aberdeen defines “software companies” as those organizations most often referred to as independent software vendors, or ISVs.

Buy 56

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Over the last two years, we published reports on the data coming from compiled data vendors. So, if you want to sell ovens to pizza shops, you’d go to a compiled data vendor like InfoGroup to get a list of pizza shop owners, compiled from the Yellow Pages.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Your trusted vendors focus on connected consumption’s new visible marketplace.