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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. And yes, data is your guiding light, especially when resources are scarce.

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. See the table in the blog article.

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3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. Without surplus financial resources, risk can increase.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This spirit of ongoing refinement is essential for sustaining growth over the long term. A customer-centric approach encourages agility and responsiveness.

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Web Fonts: How to Make Them Work Perfectly in Email

Litmus

Although the terms are nearly identical, there are definite differences. Before exploring web fonts vs. web safe fonts, let’s first explore how fonts work in your emails. How fonts work in email Your email code declares font using a CSS property called font-family. Email client support Web fonts only work in some email clients.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past. Quieter work environments.