SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

DealSignal

OCTOBER 18, 2020

What about your targeted accounts? In today’s age of personalization, segmentation, and automation, you need rich data to target your prospects effectively. The key is to work with a vendor who has access to the most updated, accurate data. How much information do you have on every prospect in your database?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Jackie Walts

SEPTEMBER 27, 2019

Account Based Marketing (ABM), perhaps more than any other approach to marketing, is singularly and intensively focused on the perfect buyer, the “target” account. It stands to reason, then, that the highest priority of an ABM campaign is identifying and refining the best possible target-account list. Beginning the List.

Demand Generation 54

Demand Generation Account Based Marketing Work Management ABM 54

KoMarketing Associates

JANUARY 31, 2017

While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. SimilarWeb. Google Search Tools. Final Thoughts.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. Prioritize visibility, impact, and effectiveness.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

DealSignal

OCTOBER 18, 2022

What about your targeted accounts? In today’s age of personalization, segmentation, and automation, you need rich data to target your prospects effectively. The key is to work with a vendor who has access to the most updated, accurate data. How much information do you have on every prospect in your database? Data cleansing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “Are we able to work remotely for the foreseeable future?” . What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

RebelMouse

APRIL 27, 2022

SEO Quick Checklist: Mark off These Critical Steps for Search Success Use Your Search Phrase Early and Often Each piece of content you create should have a targeted search phrase or set of keywords you want to win. Google Trends : This is a great resource to compare the traffic for sets of keywords, even across geographic regions.

Resources 52

Resources SEO CTR SERP 52

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Businesses can achieve increased profitability and efficient resource allocation by concentrating on optimizing ROI.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Marketing 261

FEBRUARY 20, 2021

The five free marketing templates listed below will significantly improve how you work. 5 Free Marketing Templates to Save Hours of Work. The good news is, you don’t have to continue wasting time and resources developing new content. No gates, no email address required. Content Repurposing Template. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

JANUARY 8, 2024

Plus, marketers can use AI to target the best days and times for the highest engagement. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends. Targeting these specific leads helps optimize time and resources by only engaging with the most probable buyers.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Hubspot

FEBRUARY 6, 2020

Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. Sales engagement platforms might be the most prominent, straightforward resource for doing both. What Is Sales Engagement? But how can you make sense of that data?

Resources 77

Resources Rules Allocation Work Management 77

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. We found that 43% of respondents thought there weren't enough quality resources to train teams and clients.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

DealSignal

OCTOBER 18, 2020

What about your targeted accounts? In today’s age of personalization, segmentation, and automation, you need rich data to target your prospects effectively. The key is to work with a vendor who has access to the most updated, accurate data. How much information do you have on every prospect in your database? Data cleansing.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

The Forward Observer

MARCH 1, 2024

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Ledger Bennett

DECEMBER 1, 2019

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. Resource and understanding Limited resource available for talent, and lack of understanding at board level of the needs and cost of an agile marketing team So what’s the solution?

Planning 52

Planning Resources Work Management Resource Management 52

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing works in reverse. It starts with the target customer, considers their motivations, and then attempts to line up both existing and future products to meet those needs. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 102

Marketing AI SEO Lead Scoring Lead Ranking 102

Nuvi

JANUARY 11, 2021

11, 2021 (GLOBE NEWSWIRE) — Reputation.com, provider of the first — and only — complete Reputation Experience Management (RXM) platform, today named Jen Bruno as the company’s vice president of human resources. REDWOOD CITY, Calif., She will also serve on the company’s executive team.

Resources 40

Resources Lead Scoring Lead Ranking Work Management 40

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. With a monthly readership of over 1 million, he is often the first to break the news of major heists and data breaches like the recent ones at Adobe, Target and Neiman Marcus.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

DealSignal

NOVEMBER 30, 2017

In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data. The post Making Marketing Data a Performance-Grade, Renewable Resource appeared first on DealSignal. Bad data in, bad data out. Follow Rob on Twitter @robweedn.

Resources 71

Resources Marketing Automation Services Lead Ranking Planning 71

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Enhanced targeting. That’s no surprise. Increased ROI.

Marketing AI 126

Marketing AI Work Management Marketing Management Examples 126

The Lead Agency

MARCH 17, 2024

Valuable resources like a whitepaper or an eBook are always a winner. Trial which resources work best and consider changing which you use based on the page the form is on. It’s a massive reward for little work. Ready to introduce B2B lead generation forms that work?

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources. 1 barrier to the adoption of AI for marketing.

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This lays the groundwork for all the work that comes next. Not only that but creating duplicative content is a waste of resources.

SEO 94

SEO Content Keywords Analysis 94

Content Marketing Institute

NOVEMBER 8, 2018

I scan the result to see if the target industry is well represented. Try working that keyword into your website content. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute. First, I cringe when I see those nasty paid ads that push down the organic results.

Keywords 88

Keywords Intent Resources Top of Funnel 88

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Beyond product specs, does it address the specific pain points and challenges your target audience faces? Global competition: Manufacturers face intense competition from around the world.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Project managers can leverage these resources and collaborate with other project teams to achieve their objectives more effectively.

Budget Programs 106

Budget Programs Work Management Allocation Product 106

Heinz Marketing

MARCH 28, 2024

I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all. These niche solutions often offer specialized features and functionalities that address the unique requirements of their target audience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68