Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. In this article, Paola Cecchi-Dimeglio , Taha Masood , and Andy Ouderkirk analyze what exactly makes pushes for innovations work.

Storytelling 74

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Storytelling 163

Storytelling Paid Search Agency Companies Forrester 163

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. What Is Brand Storytelling? No problem. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Convince & Convert

SEPTEMBER 30, 2015

Structures Randy advises storytellers to avoid? It’s a muscle you have to work out week after week”, says Randy. What can entrepreneurs and scientists do to strengthen their storytelling muscles? This episode is full of excellent advice and special resources. This episode is full of excellent advice and special resources.

Storytelling 136

Storytelling Template Consulting Training 136

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

JUNE 18, 2020

To assist with bringing some of the latest resources to the forefront, we’ve compiled a list of grants that are specifically designed to provide funding for minority freelance business owners. Consider additional resources for award recognition for your business. Have been in continuous operation for at least one year.

Resources 99

Resources Business Work Management Startups 99

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. “I’ve got to think about more effective ways to influence people, to motivate them and storytelling is something that our brains just love.” Dr. Paul J.

Storytelling 128

Storytelling Act-On Studies Purchase 128

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Convince & Convert

NOVEMBER 11, 2015

The New Jersey native is also an accomplished TV writer having worked for NBC, the Hallmark Channel, and PixL Network. Leitman, who began her career as an actress and comedian, fell into storytelling when stand-up comedy started to lose its luster. Empowering business professionals to utilize storytelling in their work and workplace.

Storytelling 119

Storytelling Rules Ideal Customer Profiles Youtube 119

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. TL;DR: PAUSE.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Convince & Convert

MAY 23, 2016

As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not, storytellers hit a wall, or fear they have nothing to draw on. Putting Stories to Work ,” by Shawn Callahan. Anecdote’s Storytelling for Leaders program.

Storytelling 75

Storytelling Youtube Resources Practices 75

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences.

Media 99

Media Brand Identity Branding Storytelling 99

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs. Product marketers work primarily at the bottom of the sales funnel (BOFU) to encourage prospects to buy.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Navigate the Channel

JANUARY 8, 2024

What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. The more targeted an audience you have, the easier and more effective your work as a social marketer will be. Then double down on them, prioritize them, and shift away from channels that aren’t working as necessary. Who is my audience?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

DECEMBER 9, 2015

Not only is Megan Finnerty the Engagement and Features Editor at Gannett Newspaper, The Arizona Republic, she is also a storytelling consultant and the founder of The Arizona Storytelling Project, for which she won the National Headliner Award for Journalistic Innovation. Why storytelling is a lot like cooking. The Moth Podcast.

Storytelling 89

Storytelling Communities Consulting Resources 89

Marketing Insider Group

MARCH 11, 2024

Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key. A/B testing different thumbnails can also be a great way to see what works best for your audience.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Convince & Convert

APRIL 11, 2016

Michael Hauge has spent the past thirty-five years in Hollywood, working with the top actors, directors, and screenwriters to develop phenomenal stories. You may be surprised by how simple it is to implement powerful story architecture that works every time. I’m not a storyteller. Find a Story Within a Story.

Storytelling 90

Storytelling Business Consulting Positioning 90

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. The Story Master Speaks. Adaptation.

Storytelling 85

Storytelling Business Consulting Positioning 85

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. Being authentic comes with the caveat that you must exhibit empathy and intuition in order to make it work. He plays an essential role as a storyteller in the face of history.

Planning 363

Planning Forrester Work Management Storytelling 363

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Heinz Marketing

SEPTEMBER 21, 2018

See my inaugural post “ Storytelling with Data – Starting with Why and How. We are currently working on an account-based marketing initiative with a client and we are pulling data from Bizible, Salesforce, and Hubspot to measure overall effectiveness. Best Practices, Templates and Data: Storytelling with Data: [link].

Storytelling 62

Storytelling Bandwidth Budget Programs Amazon 62

KoMarketing Associates

NOVEMBER 20, 2013

I recently returned to work after essentially living on another planet for three months (i.e., What types of resources were B2B marketers using to find (and discuss) the latest in content marketing? One Note on Storytelling Originality. I had a baby). What Have You Learned? Content Marketing Search Engine Marketing Blog'

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. This challenge may arise from the perception that working with CSR is bigger than making money – it’s about making a difference in the world.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Oktopost

MARCH 16, 2023

He dives into how video marketing is becoming increasingly personalized, why short-form video works best for quick and engaging content across social and how B2B video marketing has evolved to focus more on storytelling, with companies using video to tell compelling stories that resonate with their audience and build brand loyalty.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Convince & Convert

OCTOBER 21, 2015

He has done some amazing research on how story works in our lives and how advertisers, marketers, and brand strategists can implement it. How can we go further and apply storytelling to the board room? We are all innate storytellers, we simply have to flex the storytelling muscle to implement it in our work.

Storytelling 120

Storytelling Advertising Agencies Paid Search Agency Copywriting 120

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. These pieces may not have the same level of sophistication as something written by a human author, but they are still useful for giving readers an overview on a topic or filling in gaps when there is limited time or resources available for manual creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Start with executive buy-in so that you have the resources, authority and responsibility to centralize the practice. The same goes for your internal brand storytelling.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Marketing Insider Group

MAY 12, 2020

Most of what used to work 5 years ago, 3 years ago, and even 12 months ago isn’t viable anymore. Creating content resources that can’t be easily repurposed by another person or brand. Hiring skilled agencies to create compelling stories and epic content resources. If this breakdown looks like more work, it’s because it is.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Convince & Convert

JANUARY 20, 2016

But how does this intersect with impactful storytelling? ” By applying this to business practices, Margie has created a curriculum to harness the cerebral, evolutionary power of storytelling and apply this to learning, teaching, and business. “ Why is Storytelling Biologically Important for Survival?

Storytelling 74

Storytelling Business Organic Leads Order 74

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227