BOP Design

MARCH 17, 2020

How this grouping approach works is somewhat self-explanatory. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Read more: How to evaluate what works in your B2B content marketing. Building Now Saves Time Later.

SME 64

SME Content Trade Show Case Studies 64

Zoominfo

APRIL 12, 2021

Enterprise marketing is both a gift and a curse — while marketing teams have more personnel and resources at their fingertips, things can get complicated quickly. An enterprise marketing strategy combines growth-focused strategies and organization-wide resources to fuel marketing efforts. What Is an Enterprise Marketing Strategy?

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Biznology

AUGUST 30, 2017

Or client work is hitting fast and furious, and you don’t have time to write a long-form post. Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts.

SME 174

SME Webinar Metrics Curation Copywriting 174

Marketing Insider Group

MAY 18, 2020

Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Look for guest blogging opportunities: Look for opportunities to submit original content that names your SME as the author in guest blogging. You may not have the resources to meet your content objectives.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Zoominfo

APRIL 12, 2021

Enterprise marketing is both a gift and a curse — while marketing teams have more personnel and resources at their fingertips, things can get complicated quickly. An enterprise marketing strategy combines growth-focused strategies and organization-wide resources to fuel marketing efforts. What Is an Enterprise Marketing Strategy?

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Write Article.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Content4Demand

APRIL 2, 2019

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. It must resonate with your target audience on a deeper level than any other resource they see. Get a glimpse at some of our work by visiting our Resources page.

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Analysts and research firms, particularly when working with B2B technology and software organizations. PR and Marketing Communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. Step Two: Define Resources. In defining resources, these would include human and technological ones. Budgeting is never a fun process.

Budget Programs 298

Budget Programs Paid Search Agency Content Marketing Planning 298

Content Standard

JULY 29, 2021

Which Stakeholders Should I Work With? With buy-in and vision, executive support can champion your brand’s initiatives and ensure they have the right financial resources, human capital, and visibility to succeed. Internal SME support lets you tap into the authentic voices of leaders in a given topic.

SME 117

SME Content Marketing Paid Search Agency Planning 117

Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. Within a week, they had launched a hub of COVID-19 resource content. They tapped into the subject matter experts (SMEs) at the company—from asset management, wealth and financial planning, and field teams—to understand client needs.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Content Standard

NOVEMBER 4, 2021

But that hard work will pay off in the end. it comes from someone who’s experienced in their field or who can demonstrate that their advice works with clear results or evidence). What opportunities or resources can you utilize to discover new insights? Establishing brand authority doesn’t happen overnight.

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. They do books on grants management, human resources, energy, environment, other kinds of things. I know how things work. Q: Did you start out wanting to be in marketing? A: As a kid, I wanted to be a paleoanthropologist.

SME 101

SME Custom Publishing Customer Surveys Landing Pages 101

Salesforce Marketing Cloud

NOVEMBER 15, 2021

As a field service leader you have your work cut out for you these days. If a mobile worker needs help solving a problem in the field, a subject matter expert (SME) can use a live video session to remotely guide them through preventive maintenance , repairs, or diagnoses. The reason? Watch now.

Work Management 98

Work Management Service SME Automation 98

Animalz blog

NOVEMBER 28, 2023

Check out Perplexity AI: What You Need to Know and How to Use It to learn more about the founding story and Perplexity’s underlying workings. It then creates a comprehensive answer from relevant resources — which are plentiful, especially compared to ChatGPT. Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

Tiecas

MARCH 21, 2024

Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

nDash

AUGUST 6, 2020

Those resource-intensive clients will kill the margins on your flat-fee content services. . Research processes that include SME interviews. The post How to Make Content Creation Services Work for Your Agency appeared first on nDash.com. The On-Demand Model. Strategic ideation for a client’s specific target audience.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Hubspot

APRIL 28, 2020

This blog post is meant as a basic resource and not a comprehensive guide. At the time of writing, the Deputy Prime Minister will work with affected industries and communities to develop recovery plans and measures. Support for immediate cash flow needs for SMEs. You do not need to apply for this. Supporting the Flow of Credit.

Small Business Marketing 91

Small Business Marketing SME Business Paid Search Agency 91

Biznology

MARCH 31, 2017

The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Publish on LinkedIn more often.

SME 80

SME Ad Building Copywriting Content 80

Exo B2B

JANUARY 30, 2024

The adoption of the Internet at that time marked a revolution in the way companies worked and communicated. Productivity, financing, marketing, logistics, business processes and human resources management. It improves resource allocation, enables economies of scale and increases the competitiveness of companies in general.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

ClearVoice

SEPTEMBER 17, 2020

Because an entire team is behind this content, there are times during content reviews when the process flows — people feel happy about their work and the work is done well and on-time. Their work and the entire organization feel that impact. Clarifying content creation resources and roles. It’s all in the set-up.

Process 110

Process Marketing Budget Creation SME Content 110

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. That’s the theory, but how does it work in practice? Let me introduce Sage.

Case Study 120

Case Study Case Studies Segmentation SME 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

KoMarketing Associates

SEPTEMBER 24, 2015

To clarify, when I say “content interviews,” I am talking about one of two things: Formal interview: Q&A with an SME that can serve as its own post or be used in excerpted form to explore a broader theme (Ann Smarty has some great tips for maximizing the value of these types of interviews). Don’t be alarmed – we’ve all been there!

SME 120

SME Content Marketing Proposals Work Management 120

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Supporting training materials and best practices To help new and existing team members, your playbook should have training resources, best practices, and tips from top performers — a mix of learning materials and real-world wisdom teams can emulate. These should be based on market research and existing customer data. Watch the demo

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

PureB2B

MAY 18, 2021

In today’s hectic business environment, anything that can save time, effort, and resources are opportunities that businesses invest in. One of the biggest manpower and resource savers is marketing automation. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

In today’s hectic business environment, anything that can save time, effort, and resources are opportunities that businesses invest in. One of the biggest manpower and resource savers is marketing automation. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

ClearVoice

OCTOBER 11, 2021

When you’re working with a content creator outside your organization, they will not be as close to the subject matter as you are. In this case, you’re likely paying less and working with less experienced writers. Always invite them to ask questions and make sure they have everything they need to do great work.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

nDash

JANUARY 6, 2021

Today, the Resource Center on Epsilon.com reflects the shift in our overall strategy—from ‘what can I sell you?’ Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product. The brief gives them the direction and SME source material necessary to deliver quality work.”.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

EveryoneSocial

DECEMBER 19, 2022

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. What resources or tools do you need to make this easier for you and your company?

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Conductor

MAY 4, 2022

The main point here is that it doesn’t matter how limited your company is with SEO resources (obviously, the more we can get, the better!) Also, this allows us to see if our strategy is actually working. The best part of SEO is that Google doesn’t necessarily care if you are an enterprise, an SME, or a mom-and-pop shop.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

The Marketing Blender

JULY 13, 2022

See Our Work. . Resources. . Growth hacking for B2B businesses can be an effective way to grow your business quickly, but it’s important to remember that not all growth hacks will work for every business. It’s essential to test different growth hacking strategies and see what works best for your company.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

The Lead Agency

APRIL 27, 2020

By planning out your goals and the steps you will take to achieve them, your business will save time, money and resources. As you are more focused on what you are trying to achieve, your business can allocate resources in the most efficient and economical way. We’ve worked on a number of B2B Digital Marketing campaigns.

Planning 62

Planning Allocation SME Advertising Agencies 62

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Interactions

OCTOBER 5, 2022

Given the programs I’ve worked on recently, here are two ideas to get you started thinking about and strategizing your retention programs. Host a lunch and learn and invite execs or the appropriate personas from other departments/divisions with similar objectives to join a peer discussion about what’s working.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

LeanData

JANUARY 25, 2023

Those deals-in-limbo still require work and the resources associated with actioning the opportunity. Of course, we know that doesn’t often work to our advantage in moving an opportunity forward. And, it works! Customer indecision is the bane of a salesperson’s existence.

Effectiveness 52

Effectiveness Peer-to-peer SME Buy 52