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How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. Offer lead magnets in your social media posts.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?

Trending Sources

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.

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How to Perform a Social Media Audit: Measure What Matters

Act-On

Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Social Crawlytics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Optimize Your Social Profiles.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer.

19 More Outstanding Social Media Marketing Guides

Webbiquity

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

Tools 95

Will your job search survive your social media activity?

Biznology

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. A whopping 84% of employers who do check social media and search have rejected potential employees based on what they found online.

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO.

How To Measure A B2B Social Media Program

KoMarketing Associates

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Tweet Five years ago, Dell had little presence on social media. Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations. Social media has made more of an impact, significantly on B2B than B2C,” he said.

25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. Why Should B2B Marketers Care About Product Advertising in Social Networks?

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Social doesn’t happen in B2B without a culture change. Is Twitter “social?”

24 reasons SEO and social media are inextricably linked

Biznology

22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. In both cases, traffic comes from earned media as opposed to paid media.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Before you start knocking on doors, you need to create a comprehensive resource and repository of who you are and what you can do, including all your contact info.

How to Optimize Your Social Media Profiles for Search

Hinge Marketing

When people think of search engine optimization (SEO) , they often think about ensuring that their website or their key content words will rank well. As social media activity continues to grow, social media engagement is even more critical to a well-rounded marketing strategy.

Does Social Media Influence Search Rankings?

Marketing Action

He seems to have learned well; by 2009, Patel had implemented his marketing and search engine optimization tactics on 30 of the top 100 Technorati blogs and was named one of the top influencers on the web by The Wall Street Journal. Social media and search rankings.

How to Build a Social Media Army

Hubspot

While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army.

10 Time-Saving Tools for Managing Your Social Media Following

Hubspot

Keeping up with emerging social media networks is challenging. That said, maintaining a healthy social media following on all of your networks is even more challenging. To help, I've collected 10 tools that can help you keep on top of your social media following.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers.

The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers

Content Standard

All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. But what will this social media regulation and change mean for marketers?

6 Jobs the Best Social Media Managers Actually Do

Hubspot

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about.

Tips and Tricks for Using Hashtags on Social Media Sites

Marketing Action

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. There are nine other networks that let you search and sort information by hashtags.

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Blog B2B Social media Social media strategy

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Especially on social media. This underscores Rule #1 for hosting a LinkedIn group : If you want to offer value and not another useless spammer’s bulletin board, you must commit the resources to manage and moderate it. Is Social Media Really Living Up to Expectations?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?