Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. But the fact that all three vendors are addressing the topic raises some interesting questions. That will remove some confusion from the CDP market.

Vendor 201

Vendor Marketing Automation Services Experience Advertising Agency 201

Allocadia

APRIL 23, 2019

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). A match made in heaven for Marketing Operations. But these areas often fall on the shoulders of the Marketing Ops team to manage and control. MRM 2.0

Gartner 40

Gartner Allocate CMO Plan 40

Allocadia

APRIL 17, 2018

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ). A match made in heaven for Marketing Operations. But these areas often fall on the shoulders of the Marketing Ops team to manage and control. MRM 2.0

Allocate 40

Allocate Gartner Plan Fulfillment 40

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. Management can create and edit schedules.

Resources 52

Resources Marketing Software Tools 52

Customer Experience Matrix

DECEMBER 6, 2011

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. I’m most familiar with SDL as a Web content management vendor, although their financial statements show that just over 75% of their revenue comes from manual and automated language translation.

Vendor 205

Vendor Buy Marketing Automation Automation 205

Customer Experience Matrix

JULY 20, 2016

When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. Well, it turns out I was half right: Marlin announced this morning that it is splitting up the business it bought and merging the marketing execution pieces (email, campaign management, etc.)

Distribution 206

Distribution Customer Marketing & Strategy Experience 206

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. But from my admittedly marketing-centric view of the world, Microsoft / Adobe makes more sense than one might think, as did IBM / Unica. Operating systems, databases and hardware support them all.

Vendor 220

Vendor Customer Software Experience 220

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. This followed Oracle’s $300 million acquisition last month of social publishing system Vitrue. Is this the death of marketing as we know it?

Salesforce.com 198

Salesforce.com Customer Buy Custom Publishing 198

Customer Experience Matrix

FEBRUARY 22, 2011

Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. The real question is whether mid-size firms will be able to afford those systems. SAS today announced its acquisition of marketing resource management vendor AssetLink. SAS’s marketing systems are also sold mostly to big firms. So we’re really talking about the “enterprise” market here.

Resource Management 140

Resource Management Customer Experience Vendor 140

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

Resource Management 140

Resource Management Customer Experience Companies 140

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Many marketing service providers manage Alterian systems for their clients.

Customer 153

Customer List Marketing Automation Automation 153

MLT Creative

MAY 26, 2010

This deep dive into marketing automation has been almost as fun as it has been informational. I still have a lot to learn, and there are definitely more vendors out there that I haven't touched on, but I think I've finally gotten my head around the basics. OneView also answers the industry's need for a system that's easy to use; Loop Fuse can have it up and running for you in minutes, with set-up and CRM integration at no charge.

Vendor 71

Vendor Creative Advertising Agency Marketing Automation 71

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.”

Forrester 52

Forrester Class Resource Management ROI 52

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.”

Forrester 52

Forrester Class Resource Management ROI 52

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.

B2C 222

B2C Marketing Automation Automation Experience 222

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless. Manticore Technology today released the latest version of its marketing automation system.

Manticore 140

Manticore Vendor Customer Demand 140

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products.

Acquisition 164

Acquisition Customer Marketing Automation Automation 164

LEADership

OCTOBER 22, 2013

For instance if it takes 80 seconds for a driver to do a lap and it takes 80 seconds to process a lap, taking a decision to bring the race car into the pits could be impacted as the driver may have to do another lap before pitting. Yet, so much time, effort and resources are wasted on gathering it. Not to forget the countless hours of discussion and pondering that go into sourcing better tools and platforms. Lesson for B2B Marketers: Use Analytics to Improve Process.

Analytics 82

Analytics Differences Class Barriers 82

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. Deputy is a web-based workforce manager solution.

Budget Program 52

Budget Program Marketing Automation Services Top of Funnel Software 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan.

Strategy 359

Strategy Marketing & Strategy Advertising Agency Planning 359

ClickZ

DECEMBER 10, 2019

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance. The age of marketing transformation. Advice to martech vendors.

Press 55

Press CMO Trends API 55

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system.

Marketing Automation 205

Marketing Automation Automation Planning Guidelines 205

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. Through all this, the company’s campaign management and CRM systems continued to sell with little change.

B2C 169

B2C Interactive Customer Marketing Automation 169

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Buy 227

Buy Customer Marketing Automation Automation 227

Allocadia

APRIL 14, 2020

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. New investments should be focused on improving critical business elements like financial management and strategic planning.

Class 59

Class Best Resource Management Allocate 59

Webbiquity

FEBRUARY 16, 2017

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Showcase reviews: Marketing Insider Group.

Budget Program 193

Budget Program Marketing Automation Services Tools Best 193

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. But B2B marketing automation products are largely limited to data they generate internally or import from CRM.

Marketing Automation 189

Marketing Automation Customer Automation Custom Publishing 189

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. However, marketing does not end here.

Advertising Agency 98

Advertising Agency Planning SWOT Forecast 98

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

But in order to achieve these goals along the way, you need to align your people, process, and technology. Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Marketing automation helps you achieve success in 4 key ways: 1. Buying Marketing Automation.

Marketing Automation 134

Marketing Automation Automation Marketing & Strategy Experience 134

Customer Experience Matrix

APRIL 21, 2016

By contrast, the new SaaS vendors run software on their own servers and allow clients to access it remotely. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. This also makes it easier to sell SaaS applications for narrow tasks rather than as part of a massive suite. They will eventually be followed by marketing resource management.

API 168

API Service Experience Pricing 168

TrustRadius Marketing

OCTOBER 21, 2022

The biggest issue is the software selection process and how to find one to meet your business needs. . Put simply, it’s designed to manage your employees and their experiences. Human resources management software (HRMS) can be used for almost all your employee management needs. HR systems can have more functionality to make it more than just management software, but the ‘core HR’ features are the most important ones for company health.

Budget Program 75

Budget Program Software Marketing RFP 75

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). But the real change is technical: the system has been entirely rebuilt on a J2EE platform. I’ll get back to v6 in a minute, but did want to mention the other big news out of Teradata recently: alliances Assetlink and Infor for marketing automation enhancements, and with SAS Institute for analytic integration.

Experience 120

Experience Attitudes Release Allocate 120

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. HUMAN RESOURCES.

Budget Program 92

Budget Program Marketing Automation Services Software List 92

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies.

Advertising Agency 100

Advertising Agency Planning Resource Management SWOT 100

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. Deputy is a web-based workforce manager solution. HUMAN RESOURCES.

Budget Program 98

Budget Program Software Marketing Automation Services List 98

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Four Approaches to Marketing Planning. The marketing tactics they choose are tied to their immediate needs (e.g., “We

Plan 120

Plan Budget Develop Marketing Automation Services 120

ClearVoice

MAY 27, 2020

What does teamlancing mean for marketers? At ClearVoice, we developed our platform to anticipate this future of freelancing for content creators and marketers. Each freelance team also has the capability to self-manage through its own network and collaboration.

Marketing & Strategy 135

Marketing & Strategy Contingency Fulfillment Content Marketing 135

Adobe Experience Cloud Blog

DECEMBER 14, 2012

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself.

Marketing Automation 124

Marketing Automation Experience Automation Vendor 124

Customer Experience Matrix

APRIL 26, 2016

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. Teradata will retain its on-premise marketing systems including Customer Interaction Manager (CIM) and Real Time Interaction Manager (RTIM).

Customer 200

Customer Experience Business Marketo 200

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

Marketing & Strategy 138

Marketing & Strategy Effective Effectiveness Planning 138