New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. It’s hard work.

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.

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How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Why Data Works. Often research is the best way to do that.”.

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

The 4 Types of Content That Work Best, According to the UK’s Leading Content Researcher


” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. Brands Voices Cannes Content Strategy data EIA Magnet Media Research video

Five Expert Guides to SEO Keyword Research


What other tools and resources are most valuable for keyword research? How can you use keyword research results more strategically? Find those answers and more here in a handful of the best expert SEO keyword research guides of the past year.

Research Suggests Sales and Marketing Alignment Needs Some Work


The post Research Suggests Sales and Marketing Alignment Needs Some Work appeared first on Kapost Content Marketing Blog. Research and InsightsMarketing and sales have often established a less-than-seamless relationship—and to what end?

13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox.

How to Research like HubSpot’s Research Team


In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. Tips from HubSpot Researchers.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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Why walking meetings can be wonderful at work


This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. Clearly, the research into walking meetings shows that there are many benefits to it.

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9 Things Marketers Need to Know About Original Research in 2019 [New Data] 


In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.

How to Research like HubSpot’s Research Team


In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. Tips from HubSpot Researchers.

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Which keyword research and other SEO tools are most effective? But It Works Nicely. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

B2B market research – 10 unique features


Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

Is Researching Your Clients and Prospects a Good Idea?

Hinge Marketing

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. ” Up until a few years ago investing in research was a leap of faith.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. It requires research and creativity. Solution: Do your research. Poor Pitch Work. Solution: Again, it involves research. Successful PR takes work. "Get me some PR".

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How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

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Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Content Marketing Institute

If you are in marketing, you probably see a visual of something you work to optimize every day. You work to put aggregate customer segments – audiences – into this funnel. CMI’s new research with LinkedIn indicates the answer to those questions is yes.

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Gain C-Suite buy-in for your research.

B2B Link Building Strategies That Really Work

KoMarketing Associates

B2B link-building strategies that really work. I’d also like to stress that the process of obtaining links (especially if you’ve never worked on this before) requires a good number of hours invested. Yes, standard email outreach templates don’t work because they’re overused.

New Research Suggests Marketers May Want to Cater to B2B Buyers’ Emotions

KoMarketing Associates

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought.

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

Boost employee satisfaction by working with right-fit clients. Ensure client satisfaction and ROI by working with ideal profiles. It’s an approach that supports your company’s vision, from the type of clients it works with to the way departments work together.

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Buyer persona research can play a role. by Creative Stall.

ASU Research Confirms the Transformative Power of Second Chances


The women who work for us go through extensive training to learn every last detail of the solutions they’ll represent. Findings from Arizona State University’s Seidman Research Institute. The now controversial 1994 U.S.

What can Donald Trump teach us about market research?


So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works.

Social listening drives traditional market research


Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value.

The 5 Step Marketing Research Process

SmartBug Media

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data.

New research: Boost organic growth from current customers

B2B Lead Generation

In fact, the traditional approach is no longer working. Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. I work with the Sales & Service and Marketing & Communications practices here at the company. We get after that, again, with all sorts of analysis and research. This is brand new research for us. And we just don’t find that to be the case at all in our research.

Promoting World-Class Research


Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

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The 14 Best Content Planning and Research Tools


Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. Research Your Competition. Pew Research Center.

Are you using your website search as customer research?


Most companies I work with don’t use any analytics from website search. Full disclosure: I work with SoloSegment who does exactly that kind of work for clients.] The post Are you using your website search as customer research?

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? How many of you have had your job responsibilities change in the same company you’re working with? It just worked because we were shooting fish in a barrel.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

Top 6 B2B Marketing Benefits of Doing a Brand Study- Research Roundup

Hinge Marketing

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. Take the guess-work out of the equation.