How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Why Data Works. Often research is the best way to do that.”.

How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

We believe strongly that blogging with consistency is necessary for content marketing to work. Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form.

B2B market research – 10 unique features


Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.

New research: Empathy and solving buying problems

B2B Lead Generation

You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. It’s hard work.

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Research Suggests Sales and Marketing Alignment Needs Some Work


The post Research Suggests Sales and Marketing Alignment Needs Some Work appeared first on Kapost Content Marketing Blog. Research and InsightsMarketing and sales have often established a less-than-seamless relationship—and to what end?

B2B content marketing research


Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).

The 4 Types of Content That Work Best, According to the UK’s Leading Content Researcher


” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. Brands Voices Cannes Content Strategy data EIA Magnet Media Research video

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

Work 163

Why walking meetings can be wonderful at work


This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. Clearly, the research into walking meetings shows that there are many benefits to it.

Work 168

7 Cold Calling Tactics You Aren't Using but Should Be

Invest 10 minutes in research. I know to invest 10 minutes in research before every. If, yes – how did it work out for you. I bet it didn’t work out. 7 Cold Calling Tactics You. Aren‘t Using but Should Be WWW.MARKETJOY.COM Contact: +1 484-302-0110.

9 Things Marketers Need to Know About Original Research in 2019 [New Data] 


In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.

B2B content marketing research


Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Thought leadership research B2B content marketing B2B thought leadership

B2B Link Building Strategies That Really Work

KoMarketing Associates

B2B link-building strategies that really work. I’d also like to stress that the process of obtaining links (especially if you’ve never worked on this before) requires a good number of hours invested. Yes, standard email outreach templates don’t work because they’re overused.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Which keyword research and other SEO tools are most effective? But It Works Nicely. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 10 Great Alternatives to the Google Keyword Research Tool by Pamorama.

Lead Generation Companies: How to Pick a Right One

worked with people from your industry in past or. Put some time and effort into research before choosing one. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. Have you ever had a bad experience using a lead.

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

Work 245

When You Need Research to Be in the Know and How to Do It

Measure Up Marketing

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. Gain C-Suite buy-in for your research.

New Research Suggests Marketers May Want to Cater to B2B Buyers’ Emotions

KoMarketing Associates

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought.

The Top Five Best Free Keyword Research Tools


You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. Here are the top five best free keyword research tools.

The Sales Enablement Handbook

enablement strategy should work on the premise. That includes the hiring of sales force to work within the sales. metric can also work. According to research the average length of the sales. can be an integral part of seeing what works and what doesn‘t in sales.

Research Like a Pro: The Professor’s Guide to Smarter Writing Research


In this series, we examine how Umberto Eco’s book, How to Write a Thesis, can be used to help writers improve their focus, research smarter and get any writing project done faster. In part one, we delve into the bane of any writer’s existence: research. .

Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Content Marketing Institute

If you are in marketing, you probably see a visual of something you work to optimize every day. You work to put aggregate customer segments – audiences – into this funnel. CMI’s new research with LinkedIn indicates the answer to those questions is yes.

My online influencer research and engagement process


Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Buyer persona research can play a role. by Creative Stall.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

In these cases, a value- based strategic discount will work well, encouraging. Ultimately, a well-researched, executed and. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Promoting World-Class Research


Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. Promoting great research is appealing to both students and teachers.

Class 114

4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute

research Click To Tweet. The fact that 85% say they’re moderately or minimally successful shows how much work needs to be done. CMIContent #research Click To Tweet. research Click To Tweet. These are certainly good building blocks; however, more work needs to be done.

What can Donald Trump teach us about market research?


So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works.

Social listening drives traditional market research


Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The development of good keyword research also incorporates marketing prowess, data analysis, and experience working with SEO over time. Keyword research is the life-blood of a search engine optimization campaign.

12 Market Research Software Solutions Every CMO Must Know


We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Fortunately, there’s no better window into the internal workings of today’s ecommerce shoppers than the Google search box. The art of marketing defies easy definition.

Are you using your website search as customer research?


Most companies I work with don’t use any analytics from website search. Full disclosure: I work with SoloSegment who does exactly that kind of work for clients.] The post Are you using your website search as customer research?

The 5 Step Marketing Research Process

SmartBug Media

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Competitive research is an interesting part of SEO.