Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

NOVEMBER 21, 2021

It’s also valuable for keyword research. Webinar & Webcasting Tools. A simple yet powerful competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. The Deal: New users: 40% off a 6- or 12-month plan. The Dates: November 17-30.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

FEBRUARY 13, 2023

The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders). Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

Demand 98

Demand Webcast Content Webinar Metrics 98

BrandMaker Blog

APRIL 25, 2022

According to Cheri Hulse, vice president of strategy and research at ON24, successful marketing planning is about having not only this flexible structure, but also open communication across the marketing organization and with other departments. Instead, you must have a structure in place that enables you to stay in line with your goals.

Planning 52

Planning Marketing Plans Webcast Marketing & Strategy 52

The ROI Guy

MAY 23, 2013

In this session, we explored Value Actualization tools (traditionally known as ROI Calculators) – what they are, why they are now a vital part of the selling process, and some of the best practices around doing them right. AT=pb&SP=EC&rID=59575257&rKey=f90f1bfc2c300046 Click here to view the Slides [link].

Webcast 40

Webcast Demand Tools ROI 40

Marketing Insider Group

JANUARY 5, 2023

Research shows that as much as 71% of inquiries are are completely wasted and 36% of leads are never contacted at all. Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. Intent data fuels personalized marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Sharpspring

APRIL 29, 2020

You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts. Craft a series of posts with relevant hashtags and custom images to promote the webcast (Remember to include the registration link). There is a lot of research on the best times to post to LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

The ROI Guy

JULY 18, 2016

New research results from SiriusDecisions show the significance of Sales Content to winning more business, revealed by Heather Cole, Services Director of Sales Enablement with SiriusDecisions, in a compelling interview with Alinean’s own Tom Pisello. Most importantly, the research uncovered and ranked content as to perceived value to buyers.

Research 40

Research B to B Webcast Content 40

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Webinars and webcasts: Webinars and webcasts are a great way to engage with potential customers and build relationships.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Webbiquity

MARCH 30, 2021

According to a Juniper Research report , the number of voice assistants in use worldwide surpassed the 4.2 You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. Utilize Voice Search for Local SEO and Lead Generation. Voice search is hot.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

The ROI Guy

FEBRUARY 1, 2017

Join Tom Pisello, CEO / Founder of Alinean and Dave Stachura, VP of Customer Success as they discuss the latest research on Channel growth challenges, and provide straightforward examples of how companies are driving their worldwide partner programs to greater success. Sign-up here: [link].

Webcast 40

Webcast Advertising Channels ROI Pricing 40

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Research Report. Live Webcast. No one is expecting a Research Report, Webinar, or White Paper to be something consumed casually. million first-party registrations—a 9% increase YOY. of all downloads. Newsletter.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Lattice

APRIL 13, 2016

In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Where: Live Online Webcast and Q&A. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Date: April 19, 2016.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Planned Research. Data-Driven Research. Free Research. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research. Opt in to receive research updates via email. Contact Us.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

PureB2B

AUGUST 1, 2019

During this webcast, Chris Rack, Chief Revenue Officer at PureB2B, will uncover the latest trends around personalization from sales’ perspective. Automation is no longer a competitive advantage for SDRs. It is the new normal and the need for personalized messages is increasing rapidly.

Customer Surveys 58

Customer Surveys Contacts Webcast Intent Data 58

PureB2B

AUGUST 1, 2019

During this webcast, Chris Rack, Chief Revenue Officer at PureB2B, will uncover the latest trends around personalization from sales’ perspective. Automation is no longer a competitive advantage for SDRs. It is the new normal and the need for personalized messages is increasing rapidly.

Customer Surveys 62

Customer Surveys Buy Webcast Trigger Marketing 62

Digital B2B Marketing

DECEMBER 20, 2011

An Average Market Participant Your company is known to a few, but the audience doesn’t recognize you for your research or perspective. A Company Recognized for its Research or Insight You have a distinct advantage if your company is already recognized for its research or content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Savanta

JULY 1, 2011

One of the most striking findings from the research is how digital has altered the marketing landscape. Alternatively, you can see further highlights in a webcast featuring Circle’s Andrew Dalglish and Base One’s search expert Gifford Morley-Fletcher here: B2B Search Marketing Webcast. The topic was search marketing in B2B.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Content4Demand

OCTOBER 13, 2020

Several of our clients use Ceros instead of PowerPoint for various presentations on research they’ve conducted and their solution portfolios, as well as part of multi-channel themed campaigns that include digital events—like this one for Flexential , one of three city-themed digital presentations.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

SpotMe Blog

MAY 17, 2022

Or go through a research paper to get more details? SpotMe comes with webcasting , 2-way breakouts, personalized agendas , full branding, and whiteboard features. Inxpo (founded in 2004) is a webcasting solution. G2 webcasting software score: 3.8 (13 Break-out sessions run by specialists go deeper into specific topics.

Conference 52

Conference Best Practices Webcast RFP 52

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? For B2B industry, it seems to be catching on now.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Marketing Craftmanship

APRIL 21, 2011

Given the survey’s game-usage insight, here’s something that deserves additional research: if nearly 75% of senior executives frequently or sometimes “view online video” while they’re at work, what exactly are they watching? Fewer than 10% use Twitter at work, and only about 20% use Twitter at home. .

Tactics 100

Tactics Webcast B2B Marketing Twitter 100

SpotMe Blog

JANUARY 26, 2022

Security researchers weren’t mild in their judgment. You truly have all the tools to create a live and on-demand experience. . SpotMe, virtual and hybrid event platform trusted by Fortune 500 and leading companies SpotMe comes with webcasting, video breakouts , and personalized agendas. Clients got worried.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Savanta

JULY 1, 2011

One of the most striking findings from the research is how digital has altered the marketing landscape. Alternatively, you can see further highlights in a webcast featuring Circle’s Andrew Dalglish and Base One’s search expert Gifford Morley-Fletcher here: B2B Search Marketing Webcast. The topic was search marketing in B2B.

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

The ROI Guy

APRIL 21, 2017

I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. Checkout the On-Demand webcast and Presentation.

Disintermediation 56

Disintermediation Peer-to-peer Webcast Personalization 56

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Savanta

MARCH 27, 2011

A more detailed exploration can be found in a webcast featuring Circle’s Andrew Dalglish and SEO expert Gifford Morley-Fletcher here – B2B search marketing webcast. One of the most striking findings from the research is how digital has altered the marketing landscape.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Conductor

APRIL 15, 2020

Keyword Research: What Does Your Audience Want? Tip : Use Explorer in Conductor Searchlight to research different topics to find trending keywords, as well as understand your target audience, who they are, their age, occupation, and location. . not just “what do I THINK they’re looking for?” Our sales initiatives are also shifting.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

markempa

JULY 23, 2008

Webinars and webcasts are a key tactic in lead generation toolkit. According to their research here are the top reasons attendees say they bail on a webinar. Relevant Post: Tips for getting more ROI from webinars and webcasts. That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful.

Webinar Metrics 120

Webinar Metrics Webcast ROI Lead Generation 120

Biznology

MAY 30, 2017

Then, there’s the deep research and reconnaissance required to both discover and acquire your targets. When you finally make that love connection, schedule a call or webcast or screenshare or desktop-share or demo, then you’re cooking with gas. ” The best are empowered to improvise and adapt.

Planning 186

Planning PR Cold Calling Webcast 186

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Content4Demand

AUGUST 29, 2019

In fact, 65% of B2B marketers use content syndication as a core lead gen tactic, according to research from Salesbox. . The vast majority of marketers use white papers (85%) and webcasts (60%) for syndication, but we recommend breaking that pattern when it makes sense.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina and I during the webcast. If you are interested in learning more, please listen to the full recording of our webcast together. Read on for the questions I asked Kristina to answer.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40