Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Furthermore, enterprise video views on smartphones leaped 216% in the same period. Overall, enterprise video views rose 93% in the second quarter.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Mobile Mindfulness.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Vision Edge Marketing

MARCH 8, 2022

Companies conduct market research , analyze the competition , and talk to customers and prospects to capture market requirements to support developing a new offer to fuel growth. They may have researched market trends, and yes, talked to prospects. Installing mirrors with larger fields-of-view also help. You were in a wreck.

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

MindFire

JUNE 16, 2021

These posts are worth $67,629.67— Over the last five months, my posts received: 1,272,191 views 3.03% engagement 55 comments p/post (average) To understand what’s working, how you can do the same, and why these posts are worth $67,629.67 in FREE organic reach, I recorded this short video for you ?

Linkedin 94

Linkedin Research Stats Analysis 94

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. As noted in the opening section above, there is often a disconnect between the information sources and marketing channels buyers view as most effective and those vendors focus on. Five Things to Stop Doing, (And What to Do Instead).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. Although personalization can be beneficial to marketers, previous research indicates that they still need to tread carefully, as inaccuracies can turn customers away.

Personalization 220

Personalization Content Statistics Custom Publishing 220

Martech

MAY 25, 2023

Ideas like: There’s value in having a holistic view of the customer. Bloom, a leader in what Gartner calls its “Maverick” research practice, described his presentation as contrarian and not necessarily consistent with findings from other Gartner research. The more channels for data collection the better.

Gartner 89

Gartner Lead Ranking CMO Conference 89

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 102

Research Case Studies Case Study Skype 102

Martech

AUGUST 23, 2021

Here, research suggests that the options on the market have yet to be widely tested. Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds.

Work Management 116

Work Management Content Marketing Management Lock-In 116

Content Marketing Institute

APRIL 19, 2023

Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Content marketing for demand generation programs took a hit in the past year. Continue reading →

Demand Generation 118

Demand Generation Demand Research Generation 118

Martech

SEPTEMBER 1, 2023

This functionality could save you time on keyword research, letting AI take on the heavy-duty work. It uses machine learning to generate relevant keywords, then ranks each suggestion by monthly Reddit views while filtering out unsuitable content. The post Reddit launches AI keyword research tool appeared first on MarTech.

Keywords 73

Keywords Research Tools Advertisements 73

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Excelsior Research

SEPTEMBER 15, 2022

Best sitemap examples to increase website views. Check out this blog to understand the basic structure for website with best sitemap examples to increase website views. Best sitemap examples to increase website views. It is important to set an point of view for Best sitemap examples to increase website views.

Examples 52

Examples Marketing Websites Best Practices Internet Marketing 52

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Heinz Marketing

OCTOBER 9, 2021

Based on years of research, a great outline of the downsides of work-life accommodation and boundaryless working and includes the tenets that organizations should follow as they develop their own flexibility programs and policies. The Power of Your Leadership Point of View. The Future of Flexibility At Work. Chris Edmonds.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership B2B B2B Sales 101

illumin

JUNE 20, 2022

If you’re part of the 76% of Americans who celebrated Father’s Day this year (source: NRF), you probably did some research regarding what to buy for the dad in your life. Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! What […].

Video Marketing 52

Video Marketing Ads Buy Research 52

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. A ratio of up to 5 is generally viewed as fairly social. The post How B2B Tech Marketing on Twitter is Changing (Research) appeared first on B2B Marketing Blog | Webbiquity. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Liveintent

OCTOBER 24, 2022

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. What are the benefits of a single customer view? Why does it matter? The result?

Touchpoints 62

Touchpoints Mobile Advertising SMS Marketing Management 62

Search Engine Journal

AUGUST 19, 2021

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first on Search Engine Journal.

Research 141

Research Traffic Advertising Channels SEO 141

Marketing Insider Group

FEBRUARY 13, 2017

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Research B2B 203

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Sprout Social

OCTOBER 19, 2020

Luckily we’ve put together this comprehensive guide on what YouTube hashtags are, why they’re important and how to properly use them to increase video views. Similar to when you use SEO keyword research into your written content, the same is true for YouTube hashtags. And now, you also have to think about hashtags.

Youtube 133

Youtube Video Marketing Keywords SEO 133

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

JUNE 26, 2020

One of the biggest hurdles brands and new creators often face is learning how to pull in solid views for each video. And, as we've seen from a number of companies and influencers who pull in millions of views on YouTube each month, it certainly is possible to gain success on the platform. Tools That Help Boost YouTube Views.

Youtube 101

Youtube Features Keywords Click Rate 101

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) It also addressed how CEOs view their job and the major issues they are facing.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

InsightSquared

MAY 25, 2021

Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy. To view the full report and research findings, please visit: [link] . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Interactions

SEPTEMBER 21, 2021

Point of View (POV) is about taking a stand. Much of the B2B content published today talks about what research thinks or what the industry thinks. And this doesn’t mean it needs to be research. The post Point of View in B2B Content Changes the Game appeared first on Marketing Interactions. Read that again….

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69