Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 178

Trade Show Tips ROI Marketing Management 178

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S. Six to 12 Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

Trade Show 65

Trade Show Display Verticals Sales Qualified Leads 65

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Navigate the Channel

DECEMBER 2, 2022

A trade show provides your business with the opportunity to capture the interest of a captive audience already interested in what you have to offer. This is not to diminish the importance of designing the right trade show booth. When you plan your trade show booth, keep the following key elements in mind: Recognition.

Trade Show 65

Trade Show Tips Barriers Sample 65

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. The post Best Practices for Podcast Guests: How to Make a Lasting Impression appeared first on Trade Press Services. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Envy

JANUARY 27, 2020

To help you narrow down your travel list, we gathered our must-attend cyber security trade shows in 2020. The two-day cyber security trade show offers keynotes, workshops, and breakout sessions on topics like: GDPR compliance. Cyber security professionals in the financial sector should mark their cyber security trade shows calendar.

Trade Show 116

Trade Show Marketing AI Enterprise Management Conference 116

Valasys

MARCH 27, 2023

Trading in the stock market can be both exciting and daunting. To be a successful trading pro, you need access to the right trading tools and software to help you make informed decisions. These indicators in a stock charting software can help traders to identify potential entry and exit points for trades.

Marketing Management 52

Marketing Management Analysis Software Ad brokers 52

Webbiquity

AUGUST 4, 2016

A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them. Guest post by Tobias Dean.

Trade Show 100

Trade Show Act-On Display Small Business Marketing 100

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

Envy

JULY 6, 2020

Earlier this year, we excitedly shared our top 25 Virtual Cyber Security Trade Shows for 2020. Keynote speakers include Alex Matrosov , Chief Offensive Security Researcher at NVIDIA, Eddie Schwartz , Chief Security Officer at Block.one, and Jennifer Leggio, Chief Marketing Officer of Claroty. DEFCON 2020. August 6-9, 2020.

Trade Show 140

Trade Show Conference Training Cost 140

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. IBM Think 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Savanta

AUGUST 9, 2017

So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Most B2B industries have regular trade events.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Most B2B industries have regular trade events.

Research 120

Research B2B Eye-Tracking B2B Sales 120

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Your research should bring value to your client. Don’t read about planes in general. Use Google Alerts.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Walker Sands

DECEMBER 6, 2022

The MarCom Awards recognize creative marketing campaigns that produce excellent results, and we’re honored to receive three awards this year in the integrated marketing, research/study and Twitter engagement categories. Great Payments Disruption Campaign Elevates Entrust’s Profile in Payments Industry – Platinum Award, Research/Study.

Research 96

Research Social Marketing Phishing Planning 96

Savanta

DECEMBER 7, 2016

That’s where market research comes in. There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear). This week I take a look at the Gabor-Granger and Brand Price Trade Off (BPTO) techniques.

Pricing 120

Pricing Price Business to Business Research 120

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. Create a list of people who could potentially go to the trade show. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). The choice may be over-simplified and no longer reflect real-life decision scenarios which can be complex and based on a series of conscious and unconscious trade-offs.

Pricing 120

Pricing Price Business to Business Research 120

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Affiliate marketing has the potential to be a powerful lead generation weapon. Bloggers/influencers.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Research the Right Spot and Prepare in Advance. Know What You Want. Keep Perspective When Measuring Success.

Trade Show 66

Trade Show Display ROI Promotion 66

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Others will require some target market research.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClickZ

JANUARY 6, 2021

Essentially, CMOs must now become a “Jack of All Trades” to master the data conundrum, stay the course amidst disruption and rise above the competition. Given data permeates through and connects all departments, CMOs must accept that they are a “Jack of All Trades.”.

CMO 114

CMO Enterprise Management Analytics Marketing Report 114

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign. Most trade show leads are routinely ignored by sales. Trade show follow-up emails are the exception to that rule.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A Pivot You Must Make.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Join A Trade Association.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83