Expert insights. Personalized for you.
The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make? MORE
Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis. MORE
Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. In an attempt to personalize the customer experience, previous research shows that marketers are shifting to omni-channel strategies. MORE
As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Social, in general, remains a popular channel for marketers, according to previous research. MORE
However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. MORE
B2B buyer surveys are a rich source of material for insights and content. You don’t have to be a professional marketing researcher; you just need to follow some simple guidelines to get meaningful information. Surveys offer a ready opportunity to uncover that data. MORE
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. MORE
To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? MORE
B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. MORE
Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey MORE
We believe in the power of data-driven industry research. We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Take the survey now. Ready to take the survey? MORE
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey? MORE
SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line. MORE
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. MORE
For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. MORE
New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. However, this does not come without challenges, according to the survey results. MORE
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. MORE
In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. The only way to consistently develop novel and authoritative content is by conducting original research. MORE
Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research. MORE
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. MORE
I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas. MORE
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. MORE
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. MORE
As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources. MORE
But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. MORE
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it. MORE
Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Leads and sales have been a top priority for marketers for quite some time, as previous research indicates. MORE
Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. MORE
As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% MORE
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. MORE
Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. This is not the first batch of research to suggest that marketers have yet to unlock the full potential of AI. MORE
As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. MORE
In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time. MORE
We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. MORE
As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Despite the hurdles associated with lead generation, previous research suggests that it’s still a top priority among marketers in 2020. MORE
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. MORE
Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? How can you do a customer satisfaction survey? What is a customer satisfaction survey? This is a straight quantitative survey. MORE
RockContent
MAY 19, 2020
Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? How can you do a customer satisfaction survey? What is a customer satisfaction survey? This is a straight quantitative survey.
Webbiquity
JANUARY 17, 2017
Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.
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B2B Lead Generation
FEBRUARY 12, 2018
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.
KoMarketing Associates
SEPTEMBER 11, 2018
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Biznology
APRIL 18, 2016
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search.
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KoMarketing Associates
MARCH 3, 2020
As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2%
KoMarketing Associates
MARCH 27, 2019
For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.
KoMarketing Associates
JANUARY 25, 2019
However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.
Savanta
APRIL 20, 2018
The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?
Marketing Insider Group
MAY 18, 2020
We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.
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B2B Marketing Directions
SEPTEMBER 1, 2019
In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. The only way to consistently develop novel and authoritative content is by conducting original research.
KoMarketing Associates
JANUARY 24, 2019
As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources.
Litmus
APRIL 30, 2020
We believe in the power of data-driven industry research. We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Take the survey now. Ready to take the survey?
Hinge Marketing
APRIL 15, 2020
Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Target Market Research Defined. Secondary research.
KoMarketing Associates
NOVEMBER 20, 2018
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.
KoMarketing Associates
FEBRUARY 13, 2019
To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?
KoMarketing Associates
SEPTEMBER 12, 2018
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it.
KoMarketing Associates
APRIL 7, 2020
Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. In an attempt to personalize the customer experience, previous research shows that marketers are shifting to omni-channel strategies.
KoMarketing Associates
MAY 14, 2020
B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.
KoMarketing Associates
AUGUST 15, 2018
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.
KoMarketing Associates
APRIL 23, 2020
New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. However, this does not come without challenges, according to the survey results.
KoMarketing Associates
SEPTEMBER 24, 2019
As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way.
Content4Demand
MARCH 31, 2020
B2B buyer surveys are a rich source of material for insights and content. You don’t have to be a professional marketing researcher; you just need to follow some simple guidelines to get meaningful information. Surveys offer a ready opportunity to uncover that data.
KoMarketing Associates
FEBRUARY 11, 2020
As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Despite the hurdles associated with lead generation, previous research suggests that it’s still a top priority among marketers in 2020.
Marketing Insider Group
SEPTEMBER 16, 2019
SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.
KoMarketing Associates
APRIL 21, 2020
Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. This is not the first batch of research to suggest that marketers have yet to unlock the full potential of AI.
Delivra
APRIL 3, 2019
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.
KoMarketing Associates
MAY 10, 2019
Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.
BuzzSumo
AUGUST 13, 2019
In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. In the past 12 months, 39% of marketers published original research . Research takes time.
KoMarketing Associates
FEBRUARY 6, 2019
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.
KoMarketing Associates
SEPTEMBER 4, 2018
As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Social, in general, remains a popular channel for marketers, according to previous research.
KoMarketing Associates
APRIL 23, 2019
Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Leads and sales have been a top priority for marketers for quite some time, as previous research indicates.
Sales Intelligence View
NOVEMBER 25, 2014
Content Marketing lead enrichment Marketing Social Selling 2015 forecast 2015 marketing forecast 2015 marketing survey email marketing in 2015 marketing lead quality marketing list quality Marketing Research marketing survey
KoMarketing Associates
APRIL 2, 2019
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.
Customer Experience Matrix
JANUARY 14, 2019
I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.
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