INDUSTRY INSIGHTS YOUR PEERS ARE READING
The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make? MORE
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research. MORE
Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis. MORE
As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Social, in general, remains a popular channel for marketers, according to previous research. MORE
There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. MORE
When it comes to social media marketing, new research suggests that it pays off for marketers to be responsive to millennial buyers. TELUS International recently published an infographic based on a survey of 2,038 millennials in the U.S. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials. MORE
However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. MORE
Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. As marketers make changes to the volume of emails they are sending, previous research shows that they still consistently want to see more engagement. MORE
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. MORE
To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? MORE
To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. MORE
The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. . MORE
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey? MORE
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. MORE
For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. MORE
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. MORE
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey MORE
I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas. MORE
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. MORE
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. MORE
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. MORE
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. MORE
As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources. MORE
As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. Yet, I am concerned that the true goal-directed and qualitative research essentials of buyer personas are being missed by CMOs, CSOs, and their teams. by Johan H. MORE
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). MORE
But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. MORE
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. by icon 54. MORE
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it. MORE
So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works. MORE
Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. MORE
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. MORE
As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. MORE
We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research? MORE
Clutch recently conducted a survey to gauge the benefits of paid search for marketers. Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey. MORE
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 MORE
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. MORE
That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. MORE
Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. MORE
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. MORE
Webbiquity
JANUARY 17, 2017
Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.
KoMarketing Associates
MARCH 27, 2019
For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.
KoMarketing Associates
SEPTEMBER 11, 2018
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle.
Customer Experience Matrix
JANUARY 14, 2019
I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.
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According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
KoMarketing Associates
APRIL 11, 2019
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.
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ANNUITAS
NOVEMBER 15, 2016
We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?
KoMarketing Associates
APRIL 18, 2019
There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.
KoMarketing Associates
FEBRUARY 13, 2019
To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?
KoMarketing Associates
APRIL 18, 2019
That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.
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Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.
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The B2B Research Blog
APRIL 20, 2018
The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?
KoMarketing Associates
JANUARY 24, 2019
As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources.
KoMarketing Associates
APRIL 2, 2019
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.
KoMarketing Associates
APRIL 9, 2019
Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level.
KoMarketing Associates
NOVEMBER 20, 2018
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.
Delivra
APRIL 3, 2019
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?
Biznology
FEBRUARY 7, 2013
But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete.
KoMarketing Associates
SEPTEMBER 12, 2018
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it.
The B2B Research Blog
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.
B2B Lead Generation
FEBRUARY 12, 2018
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.
KoMarketing Associates
MARCH 13, 2019
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5
The Point
APRIL 20, 2018
The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .
Biznology
APRIL 18, 2016
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search.
KoMarketing Associates
AUGUST 15, 2018
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.
KoMarketing Associates
FEBRUARY 6, 2019
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.
KoMarketing Associates
MARCH 14, 2019
As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.
KoMarketing Associates
MARCH 28, 2019
Clutch recently conducted a survey to gauge the benefits of paid search for marketers. Useful search ads produce a number of benefits for businesses who create them,” wrote the authors of the survey.
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.
KoMarketing Associates
JANUARY 18, 2019
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S.
Tony Zambito
DECEMBER 8, 2015
As in last year, I wish to incorporate the use of a survey to offer a comprehensive view of the state of buyer personas. Yet, I am concerned that the true goal-directed and qualitative research essentials of buyer personas are being missed by CMOs, CSOs, and their teams. by Johan H.
Tony Zambito
APRIL 17, 2016
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. by icon 54.
The B2B Research Blog
JUNE 5, 2013
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).
KoMarketing Associates
APRIL 4, 2019
When it comes to social media marketing, new research suggests that it pays off for marketers to be responsive to millennial buyers. TELUS International recently published an infographic based on a survey of 2,038 millennials in the U.S. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials.
Biznology
NOVEMBER 11, 2016
So what does this have to do with market research? Electoral polls are actually one of the purest forms of market research. Businesses conduct market research all the time, but have no election day results to prove that it works.
Digital B2B Marketing
FEBRUARY 5, 2013
Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey
KoMarketing Associates
JUNE 25, 2018
Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers. As marketers make changes to the volume of emails they are sending, previous research shows that they still consistently want to see more engagement.
KoMarketing Associates
JANUARY 29, 2019
To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.
KoMarketing Associates
SEPTEMBER 4, 2018
As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Social, in general, remains a popular channel for marketers, according to previous research.
KoMarketing Associates
SEPTEMBER 24, 2018
Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives.
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