INDUSTRY INSIGHTS YOUR PEERS ARE READING
The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make? MORE
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research. MORE
Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis. MORE
However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. MORE
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. MORE
To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? MORE
The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. . MORE
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey? MORE
SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line. MORE
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. MORE
For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. MORE
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. MORE
In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. The only way to consistently develop novel and authoritative content is by conducting original research. MORE
I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas. MORE
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. MORE
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. MORE
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. MORE
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. MORE
As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources. MORE
However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others. Marketers who are trying to reach out to a younger demographic may have better luck by turning to social media, according to previous research. MORE
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). MORE
However, new research suggests that not all of them are seeing success. Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. MORE
But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete. MORE
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. MORE
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it. MORE
Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Leads and sales have been a top priority for marketers for quite some time, as previous research indicates. MORE
Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. MORE
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. MORE
We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research? MORE
Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference. MORE
New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not. According to a recent survey conducted by FacebookIQ, 78 percent of people perceive brands on Instagram as popular, while 77 percent see them as creative. MORE
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 MORE
One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. The findings from the market research theoretically write themselves, as all data has a good story to tell. MORE
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. MORE
That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. MORE
Surveys are tried and true assets in most content arsenals. The reasons are pretty clear: Surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. Blog B2B marketing surveys survey campaigns MORE
Webbiquity
JANUARY 17, 2017
Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.
B2B Marketing Directions
SEPTEMBER 1, 2019
In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. The only way to consistently develop novel and authoritative content is by conducting original research.
KoMarketing Associates
SEPTEMBER 11, 2018
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle.
nDash
AUGUST 27, 2019
One of the less utilized strategies in content marketing is the use of market research surveys as a foundation to generate custom, unique, and endless content. The findings from the market research theoretically write themselves, as all data has a good story to tell.
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Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.
B2B Lead Generation
FEBRUARY 12, 2018
You can read part one here: New research: Boost organic growth from current customers. Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research.
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Marketing Insider Group
SEPTEMBER 16, 2019
SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.
KoMarketing Associates
MARCH 27, 2019
For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.
KoMarketing Associates
JANUARY 25, 2019
However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.
KoMarketing Associates
JANUARY 24, 2019
As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources.
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According to a Salesforce survey, there are no less than 306 metrics identified as sales enablement metrics. According to research the average length of the sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.
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Savanta
APRIL 20, 2018
The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?
KoMarketing Associates
FEBRUARY 13, 2019
To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?
KoMarketing Associates
NOVEMBER 20, 2018
As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses.
Content4Demand
JULY 30, 2019
Surveys are tried and true assets in most content arsenals. The reasons are pretty clear: Surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. Blog B2B marketing surveys survey campaigns
Customer Experience Matrix
JANUARY 14, 2019
I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.
Biznology
FEBRUARY 7, 2013
But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Some of the answers in market research surveys are wrong, too. Surveys aren’t just wrong–they are incomplete.
KoMarketing Associates
SEPTEMBER 12, 2018
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Marketers have an abundance of data at their fingertips, but previous research shows they are not entirely confident in it.
Savanta
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. These unique features of B2B markets have important implications when conducting B2B market research.
Biznology
APRIL 18, 2016
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search.
KoMarketing Associates
AUGUST 15, 2018
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.
KoMarketing Associates
AUGUST 27, 2019
Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference.
KoMarketing Associates
MAY 10, 2019
Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.
KoMarketing Associates
APRIL 11, 2019
As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.
The Point
APRIL 20, 2018
The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .
Delivra
APRIL 3, 2019
Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?
KoMarketing Associates
APRIL 23, 2019
Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Leads and sales have been a top priority for marketers for quite some time, as previous research indicates.
KoMarketing Associates
APRIL 2, 2019
Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.
KoMarketing Associates
AUGUST 9, 2019
New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not. According to a recent survey conducted by FacebookIQ, 78 percent of people perceive brands on Instagram as popular, while 77 percent see them as creative.
KoMarketing Associates
MAY 1, 2019
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals.
KoMarketing Associates
FEBRUARY 6, 2019
When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.
KoMarketing Associates
AUGUST 13, 2019
However, new research suggests that certain social networks may be more suitable for resonating with some prospects over others. Marketers who are trying to reach out to a younger demographic may have better luck by turning to social media, according to previous research.
KoMarketing Associates
AUGUST 20, 2019
However, new research suggests that not all of them are seeing success. Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs.
KoMarketing Associates
JANUARY 18, 2019
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S.
KoMarketing Associates
APRIL 18, 2019
That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.
KoMarketing Associates
MARCH 13, 2019
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5
Savanta
JUNE 5, 2013
Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).
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